Chapter 7 Chapter 3 Save food and money just for Gucci

Christina The desire to buy shoes comes from "visual" stimulation.To be more precise: it is because of "seeing" that "desire" arises.This is an invariable theorem, repeated and repeated.There are two variables in the occurrence of events: first, Where did you see it?second, How much money do I currently have? These two variables are permuted and combined to produce the following four situations: Situation 1: I saw it in a shoe store with money in my pocket. Situation 2: I saw it in a shoe store, but there was no money in my pocket. Situation 3: I saw it in a magazine and had money in my pocket.

Situation 4: I saw it in a magazine, but I had no money in my pocket. The most ideal situation, of course, belongs to "situation one".I just need to pick out that pair of treasures, pay for it, and leave with the shoes.Simply neat! But the other three situations are more troublesome, and the more difficult it is to deal with the latter.Let's start with "Situation 2". When encountering "situation two", what you need most is the so-called "personal charm".You go into the store and ask the shopping guide lady to take out your favorite pair of shoes and try them on.As you walk back and forth in front of the mirror, you're mentally imagining which clothes you have at home that you can match.To my surprise and joy, I found that the shoes were not only easy to wear and look good, but also matched with many outfits in my wardrobe, which was really ideal.You take off your shoes calmly, tell the shopping guide lady that you have to think again, then walk out of the shoe store, go home and go to bed obediently.When you wake up the next morning, there is only one thought on your mind: You must buy those shoes!

Whenever I encounter this situation, I will go back to that shoe store as soon as possible, and with the idea of ​​self-deception, tell myself that the pair of shoes are not as beautiful as I remember, and I may not want to buy them after a second look. up.Sometimes I secretly hope that those shoes have been bought by someone else, so that I only need to endure the pain for a while, and I don’t have to suffer for a long time.But forget it, it's all a lie!None of these ideas worked, and the shoes still sat in the store in perfect condition, as if they were custom made for my feet! Of course, this is again my wishful thinking.But I'm not alone in thinking this way.You don't see so many ladies standing in front of the window, their noses almost pressed to the glass, what do you think they are doing?And those women who hang around in the store like me, but refuse to leave, why do they look like they have done something wrong?

I wonder if the shopping guides in those shoe stores have noticed the plight of us "shoe-thirsty people".We really can't keep ourselves from wandering off to the shoe store any more than a puppy can't keep from a butcher's shop selling sausages.I believe they know.They are so authoritative that they are stronger than other salesmen, at least stronger than the sausage lady!I don't want to know, but what authority does selling sausage have?Even if there is, the target is wrong.How do you assert your authority over drooling puppies staring at you from windows?Aren't they the ones paying for the sausages?

But dealing with people with "shoe addiction" is completely different.They came into the store, holding the money in both hands, and clearly written on their faces: I want to buy shoes!Then he said to the shopping guide in a low voice: "Excuse me, miss, may I ask, do you still have the size 38 pair of Indian soft shoes in the window?" I always feel that when the shopping guide lady replies "Oh, I'm really sorry, only size 36 and a half is left"; or "Oh, I'm so sorry, there is no, only size 42 is left", it is all intentional. of.Because 99.99% of women wear size 38, 39 and 40 shoes. (I only know 3 women who wear a size 37, myself included. And my friend Mario wears a size 43½, so no matter what she buys, as long as it is women's products, she has to go to a special specialty store. You can buy it.)

Anyone with a little business sense knows that 99% of the shoes in the store should be in these sizes. How can it be possible that every time I fancy a shoe, the store doesn’t happen to be in my size?How is it possible that only my size is always, always, always sold out?This is the authority of the lady in the shoe store. They only need to say "sorry, no more", and the shoe buyer is as if sentenced to death, with no room for change.This kind of situation of "buying shoes based on face" usually has different degrees. Generally speaking, the more expensive the brand-name shoes, the worse the situation.

Because from the perspective of a shoe store clerk, their salary can't afford the brand-name shoes sold in their store.Therefore, they can't see that other women have the ability to consume.But the paradox is that if the business of the shoe store is not good and the shoes cannot be sold, then their jobs will also be lost.In this way, can't they even afford cheap shoes?It's a pity they didn't think so far. Also, the ankles of the clerks are prone to swell because they stand for a long time. No matter what style of shoes they wear, hollow sandals, ordinary women's shoes, casual shoes, or narrow-waisted boots, they don't look good.So their hearts are very unbalanced, so their hearts are full of jealousy.

Alright, now let’s make a comprehensive summary: the lady who sells shoes will compete with the “shoe-buying maniac”, so they feel the “taste of power”.However, due to economic and various other factors, they have to suppress their desire to buy shoes from time to time, and endure the pain of "seeing other people's consumption, not seeing their own spending".It turns out that shoe ladies hate their customers without exception!Although the situation is not 100%, it definitely accounts for a considerable proportion.Therefore, they always want to win over customers who buy shoes. For example, the shoe stores now no longer use the low stools for trying on shoes.In the past, they had to sit in front of customers' feet (humiliation!), and the shoes waiting to be tried were placed on the inclined board on the side of the small stool. Verify that the shoes actually fit.But now whether the shoes fit, the shoe buyer has to judge by himself.

It is very necessary to understand the psychology of "professional" salespersons in shoe stores, so that they can respond correctly and effectively when encountering situations. The "displaying personal charm" I talked about here, in other words, is actually: fawning, fawning, and bowing to the shoe lady.You have to make her feel that she is in charge of your destiny, and that your joys and sorrows throughout the summer depend on her thoughts!Or take another approach: lie!Don't let people think that it is easy to buy a pair of shoes for three hundred marks.You are actually very poor, almost penniless, as poor as a clerk in a shoe store.It's easy to arouse empathy by doing this, and the shoe lady will immediately become angry with you.

Example one: Once I spotted a pair of Jil Sander boots, which were outrageously expensive.I knew I couldn't afford it at that time, but I tried it on for a long time without thinking about it.When I finally wanted to take it off, I almost burst into tears.It was at this moment that I had a flash in my head and decided to seize the moment and put my tears to good use.I was full of grievances and said to the lady that my wallet was taken away, but I like this pair of shoes very much, these shoes-I, I, I must buy them!But I don't live nearby, I'm from Berlin (very far!), and I'm afraid I won't have the chance to come again until three weeks later.The society is so chaotic now, and there are more bad people than good people. That's how my wallet was stolen in the street.And Miss, you look so amiable, can I ask you for a favor, please help me put these shoes... "What? Keep-keep-up! I'm afraid it won't work, three A week is too long. We usually can't keep them for so long." "Please, please, please! Look, I only have these twenty marks left on me. Here, take them all. As a deposit. I will try to see if I can get a taxi and give me a ride back..." "Okay, okay, but it's not an example!" Wow, it's a success!

Another successful example: "Miss, my grandfather promised to give me one hundred marks as a reward for my graduation exam. I calculated, and with the money I saved, it was just enough to buy this pair of sandals. Do you know? I have been thinking about it for a long time, and I want Wearing it to my prom! But I don't have my final exam in four weeks, can you help me?" or: "My boyfriend dumped me for a childish cutie. Because that girl's feet were as big as mine, and that rotten man not only emptied all the money in my account, but also took all my shoes Went to give it to that goblin, really trying to piss me off! I need a pair of shoes right now, but my paycheck won't come in for another two weeks." How, do you understand this pattern?If this hurdle is passed, then the remaining part, which is trying to raise money within the agreed deadline, should not be a problem.Go borrow money from your godmother, ask your boss for a salary advance, find a way to date someone at your bank, celebrate your birthday four months early.Believe me, if you can convince the lady in the shoe store, you can definitely take care of the rest. Maybe you feel that lying and deceiving like this seems a little mean, a little too dishonorable.But the fact is, first, you borrowed the money, not stolen it.And you also plan to save money and pay off debts, don’t you?When I was young, when I was far more poor than now, in order to satisfy my "desire to buy shoes", I only ate Yangchun noodles, gnawed white bread, and drank fruit juice (in order to get enough vitamins) for several months; "Disco" clubs go to dances and bring their own Coke; walk home every day, so as to save money on the bus, the days are not the same.Second, you made a lady selling shoes have the feeling of doing good deeds, and made her feel that there is one person in this world who has been relieved of her difficulties because of her kindness, and that there is one person who will be grateful to her for this for the rest of her life. How wonderful!And what I said is the truth, not an exaggeration at all, is it? As for situations three and four, you don’t need to lie, you just need friends, preferably friends scattered all over the world.In this way, when you see exciting shoes in newspapers and magazines, you can send them the torn advertisement pages, and ask these "locals" to help you find those "local" shoes. shoes.There are a few places where you must have friends. If you don't have any, you must quickly find a way to make some!These include: London, New York (or Los Angeles if you don't have one), Milan, Florence (or Rome if you don't have one), Barcelona or Madrid.If within Germany: Berlin, Hamburg, Munich, and Dusseldorf. In London, for example, you can buy Lisa Johnson and Jimmy Choo shoes, which are often featured in British Vogue magazines.In Italy, you can buy Prada and Gucci, or Sergio Rossi, and these shoes are much, much cheaper than in other places.In Paris, Hermes and Louis Vuitton are bought, because they are cheaper than in Germany.In the United States, Manolo Blahnik shoes are readily available, and the latest and most popular Nike basketball shoes can also be seen everywhere.And in Spain, in addition to being able to buy the hottest off-road shoes of the moment, there are also a lot of great boots to choose from. Another advantage of "ordering" shoes directly from abroad is that there is a relatively generous payment time (especially important for situation four).But once, I asked a good friend who lives in the suburbs of Berlin to help me order a pair of Stephane-Kelian high-heeled woven sandals, and she paid for me early on.Apparently she was happy that she only had to pick it up and not have to spend time and brains trying to find a store for me.I did do my research first. In order to buy Kelian shoes, I first found its agent in Germany from the list of advertisers published in women's magazines, and then called the company to hope that they would Can provide me with information about all the shoe stores that sell the Kelian brand.The project took me two full afternoons, but it was definitely worth it since I don't have a foot size 37 and also happen to have a friend who lives in Berlin. By the way, my buddy Sophia declares that Baden is also a place where you must meet people, and you must "set up" a shopping point there, because there is a very good shoe store there.Too bad no one I know yet lives in that city. Hello, if any of my readers live in Baden, would you please get in touch with me?I will be very grateful!