Chapter 34 It is better to have more than to care about less

Detachment is not blind abandonment, but to think clearly about the thing that confuses you, and think about it from a higher level.Peel it off layer by layer, and you will see that money is a piece of specially printed paper. People don’t need money, but various commodities and services. Money just represents the simplified form of these commodities in the circulation process. From a fundamental point of view, it can also be said that people do not need commodities, but the functions that these commodities bring to meet needs.In the final analysis, what is the function of a commodity? In fact, it is the satisfaction of people's physical and psychological needs.In fact, this principle is easy to understand. The key is the sequence. Should we think and act from things to people, from the outside to the inside, or vice versa?I think we should look at money and material things from the inside out, from the inside out, from the inner and spiritual needs of people.Start from your own heart and be an honest person. An honest person does not need to be detached.

For example, I need to drink water, so I bought a water cup, which actually solves this need.After solving this requirement, let's solve another requirement.But many people are not like this. Their consumption often does not start from their own inner needs, but from the appearance of items.For example, when he saw a water glass in a store and thought it was better than the one at home, he bought it back and threw away the one at home.If the water glass he bought is better than that of his friend, he will take it to his friend to show off.This is waste and extravagance, and what is satisfied is a very unhealthy psychology.

In life, the most absurd needs are the needs inspired by comparing and showing off each other.Spending money is a happy thing, but some people like to spend money in competitions. If you buy a Mercedes-Benz, I will buy a BMW; if you spend 100,000 on your wedding, I will spend 200,000.At this time, people are far from simplicity, will never be satisfied, and fall into the eternal dissatisfaction and mutual struggle of material desires.It is a bottomless vortex that pulls you away from spiritual needs.Now you can hear "stimulating demand" at any time. I think the more stimulated the demand is, the less it can be satisfied.Needs should be balanced, more benefits should be given to the poor to balance the gap between the rich and the poor, and more nutrients should be given to the spirit to balance the asynchronous development of material and spiritual development.As far as individuals are concerned, it is necessary to balance material needs and spiritual needs. Only when the two are in balance can there be a sense of happiness.

In the face of material needs, we have to do a lot of subtraction to achieve simplicity.At my simplest, two things are enough.One is old corn, not sweet corn, but out-and-out old corn, boiled in a pot, my favorite.The second is apples, don’t peel them. Whenever I gnaw on apples that I can’t peel, I think of the feeling when I was eating apples when I was a child.What I'm talking about is my true feeling, which contains beautiful childhood memories, not just for show.I think things that contain childhood memories are the happiest things. Some people may like to eat shark fin, and some people may like to eat lobster.But do they really love to eat this shark fin and lobster?I think what they like to eat is the feeling of "I can afford shark fin lobster".Treating you to a meal of shark fin today has only one effect, which proves that I am a rich man.But what's the point of proving this?I feel that the taste of shark's fin is similar to vermicelli, and it is not as flavorful as our Lanzhou ramen.In this way, people become dishonest in front of a lot of "meaningful" things.I was born in the Northwest, there is no sea in the Northwest, seafood is not used to it, but when eating seafood becomes a sign of identity and status, you have to eat it if you are not used to it, and you have to pretend to be the way you often eat , which is completely unnecessary.In fact, you can eat whatever you really want, wear whatever you really want, and live your life according to your own way.Follow the way you are, not the way you compare, the way that is popular.The fewer things you have, the better. From your heart, only a few things are really needed.No matter how much it is, it will be a burden, and it will depress your spirit, and you have to worry about taking care of it.I pay attention to simplicity when building a house, and subtraction is used in design and decoration.It's the same in my house, especially if I don't want to have a house full of things.Every thing sends out some kind of message. If there are too many things, there will be too many messages, which will affect people and make them restless.

There are two biggest forces that drive people to collect things desperately, that is, seeking fame and profit, and fantasizing about possessing them in material form.We won an award, and the representative of this fame is a trophy; we earned 1 million, and 1 million was turned into cash and furniture at home.If you look carefully at all the things around us, 90% of them have the meaning of fame and fortune.The reason why people collect and hoard a lot is because these things that contain fame and fortune can be collected and hoarded.But fame is fluid after all, and it is bound to be risky, and all attempts to own it alone are bound to fail.

Chapter 80: Don't let wealth become a barrier between the lover and the beloved Don't let wealth be a barrier between the lover and the beloved Possessing fame and wealth is a concept that is difficult to get rid of, and some people spend their entire lives unable to get rid of it.This notion drives people to form teams of all kinds, plans of all kinds, and events of all kinds.Now the most common form is the enterprise form, and its pursuit of fame and fortune has become the first driving force.The pursuit of profit is manifested in the business behavior of the enterprise, which is to desperately pursue profits; the pursuit of reputation is manifested in the business behavior of the company, which is the constant pursuit of brand popularity.I see that some companies are aggressively doing brand strategy and brand engineering, and spending a lot of money on the company's CI design, but are these the most fundamental things we are pursuing?On the surface, it is indeed a goal of an enterprise to continuously increase the company's profits and brand awareness; however, what are these profits and brand awareness based on?I think it must be that after the company has made contributions to the society, the society will reward the company.Every penny that consumers spend on corporate products, I prefer to understand it as a vote for the company.This vote contains an acknowledgment that you meet its needs, and it also has a strong demand for your social responsibility.From this perspective, fame and fortune are just a by-product, a derivative of the company's provision of products and services to society.If we don't give top priority to providing products and services to the society, don't pay attention to product research, and don't pay attention to improving service quality, a company will lose its foundation, and the two derivative products of "fame" and "profit" will no longer exist. .Such an approach would be putting the cart before the horse and chasing the end.

Adam Smith, the father of economics, once said: The market has an invisible hand that distributes wealth to you, but if you have wealth, you cannot create more value for society, or instead let this wealth contribute to society. If there is a negative effect, causing waste and destruction, then this invisible hand will definitely recover the wealth and redistribute it to others.Behind the invisible hand is a powerful force that you cannot see but can feel. I think this power is not only the power of the market, but may even be the power of social morality. There is a Korean novel in which the protagonist Lin Shangwo has been in business all his life. In the end, he summed up two sentences: "Finance is like water, and people are straight like balance." I think this is his summary of the spirit of business, and he must be true. I have fully realized the powerful power that cannot be seen but can be felt, and it is this power that will eventually reflect the side of social justice.

I remind myself and my colleagues that going public has brought us funds for development, but we should not let wealth become a "barrier between lovers and loved ones", nor an obstacle to social progress, work and creating value for society.As a listed company, we are rewarded for our ability to manage the funds invested by shareholders. We have a heavier responsibility on our shoulders. We must create more value to repay the society and investors.