Chapter 22 Fresher after the storm

When I lived on Hainan Island, typhoons landed every September and October, and with them came heavy rains.Before the typhoon comes, large and small media will constantly report the typhoon's position, direction and changes in wind strength.People all over the island are very nervous, especially those of us who have just been on the island for a short time and have not experienced many typhoons.But after the typhoon, the scenery on the island is the most beautiful, the air is absolutely pure, without a trace of pollution, and the dirt in the air has been blown away.The ground is even cleaner, with no dead branches and broken leaves, and the wind and rain have washed the ground clean.The weather after a typhoon is always sunny and sunny. I like to drive on the highway at this time. There are no vehicles and few people on the road. Occasionally, armed police soldiers are found on the highway clearing the trees that have been blown down by the typhoon. .Typhoons and storms are phenomena of nature. In fact, the same phenomenon exists in the market.Just like trees in nature, our enterprises have withstood various tests. Regular financial and tax inspections will eliminate some unhealthy enterprises.The financial crisis and the sudden introduction of new policies are like a storm. Before it comes, due to the development of information, it is always like a typhoon forecast. All the rumors come together, making people panic.When a storm comes, there are always some trees in the center of the storm and become victims, but it is more of a test, a test of whether the roots of the trees are deep and whether the trees grow healthy or not.

In Boao, Hainan, we planted many trees in the "Boao Blue Coast". I saw that the red land there was not as fertile as the land in the north, so I suggested that our gardeners apply more fertilizer to make the trees grow stronger.The gardener told me that this place is close to the sea, so no fertilization is allowed, because the trees will grow too tall after fertilization, and the trees will be uprooted when the typhoon comes. Only naturally growing trees can withstand the test of the typhoon.Some enterprises are desperately expanding in calm days. The speed of expansion is not only the speed of fertilization, but also the rapid growth as if taking hormones; When the financial crisis and the new macro-control policies come, it is this group of enterprises that are the first to go wrong.There are too many such enterprises, countless cases are passing before our eyes, and there are many more dead enterprises than living enterprises.There is also a category of enterprises that are already dying and cannot withstand any wind and rain. From the perspective of the mechanism, the ability to create value for the society is gone, but because there is no storm coming, they are still there. Occupy resources and occupy space.For example, some real estate companies are already on the verge of death, but there are still many lands under their names that are barren and wasted, just waiting for a storm to clear them.

For good companies, the storm is not terrible. Maybe after this storm, the earth will be cleaner, creating more space for those companies that grow healthily.