Chapter 20 Part Three: Commercial Muscles for Toned Thighs

Dear Teacher Xu: I am a student about to graduate from Shanghai Institute of Physical Education. I am majoring in aerobics in the Department of Physical Education. To put it bluntly, I am a physical education teacher.I don't like or want to be a physical education teacher.I failed the postgraduate entrance examination of this school, and my job has not yet been settled.I want to go abroad to study sports management at a university in the Commonwealth of Nations, but my family is afraid that I won't be able to learn it well, or I won't be able to find a suitable job after I learn it.

My family was confused, and I was also a little scared. My future was bleak.I don't know what to do.Please give me some pointers.If possible, I would like to have an interview with you, please contact me as soon as possible, and save me, a young man who is lost! Jiao Jian Dear Jiao Jian: I encourage you to go to that university and study sports management. The sports management industry has basically not developed in China, but it is extremely developed in the West.This is one of the major reasons why the sports economy and entertainment economy in western societies are so prosperous.Where did the billions of dollars of Jordan, Yao Ming, and Beckham come from?It is all operated, planned, operated and managed by sports managers.

However, China's old horse, Mr. Ma Junren, the world's greatest middle-distance running coach, and his team fought fiercely with his world champion student for a Mercedes-Benz car, which was not smelly.The fundamental reason is definitely not the greed of human nature, but the lack of professional sports managers around him!sigh. Sports management has a huge future and money in China. The 2008 Olympic Games will be held in China, which will add fuel to the fire for the employment opportunities of sports management graduates, making it even more popular.You should be cheering and excited about the arrival of this moment - if you don't even have this confidence in the sports management major you want to study on the eve of the Olympic Games in China, you can't do anything.You are a person with no promise and future!

You can ignore me, it's annoying! It goes without saying that I passionately encourage you to study Sport Management.But after writing my encouragement, I immediately started to worry, are your relevant qualities qualified to engage in this industry?In the muscles that store your strength, you may condense the pride of your life and the charm of youth, but in your brain that stores wisdom, do you have enough business sense and sensitivity to money, as well as what you need as a sports manager? All kinds of related spiritual qualities?Sports management is something that combines sports activities with economic behavior.Everything in sports (including all behaviors of human entertainment) is inseparable from business, money, market, management... and the understanding, comprehension, passion, intuition, and instinct of these things are essential for those engaged in this profession. indispensable condition.For graduates like you from the traditional department (bodybuilding) of the traditional sports college, I'm afraid this is what you lack the most!

As far as the bodybuilding profession is concerned, if we look at it from a commercial point of view and professional purpose, you will actually have a good job prospect: the bodybuilding industry in its infancy is emerging in every big city in China.Sufficient food and clothing, tired of fat.Shaping and health clubs are getting generous handouts from women and men who put on fat first.The combination of the bodybuilder's password and the sweat of these people on the floor is like a jingling gold coin.Therefore, as long as you observe with colored eyes of money and consider it from a business perspective, even if you don’t study sports management, you can still occupy a unique commanding height in the employment battlefield!In this way, the challenge you face in life is not actually a question of "being a physical education teacher" or "engaging in sports management".The real challenge you face in life is actually: the work that traditional education trains you to do (physical education), you can do but don’t want to do it; Want to do it but can't.

As far as the choice of work and future is concerned, the gap between desire and possibility, four brothers raised together, the contrast between ability and desire, the distance between ideal and reality, and the conflict between old and new career choices and new and old values ​​are unique to this generation of young people. The problem. In the era when the magic box of choice was closed, such as the early 1980s, you who graduated from college did not have such troubles.The state takes care of distribution, and the will of the state covers the entire economic activity.If you want to choose, you don’t have to worry about the ghost of the “sports industry” coming to seduce your soul, except to go to the countryside to raise quails (four brothers raise them together), and fry melon seeds at home (and you’re a “fool”!).

In a society where the dust of choice has settled, such as Western countries with a highly developed market economy, young people who have graduated from college do not have similar worries.Because there, the basic direction of education from childhood to adulthood and the highest goal of pursuing education is to empower people with the ability to earn a living and to meet people's needs for career development.There, people are very clear about the purpose of their own learning and struggle. But you were born in this era, and you have to change your life career and career goals at this turning point. The difficulty and confusion are of course self-evident.

My presence can help you make the best choice.But choosing a career goal is not the hardest thing in the end, because it's just a one-time act.The most difficult thing, which will torture you forever, is your own psychological quality and basic values ​​in this industry in the face of daily challenges after you choose.This psychological quality and values, like the muscles you have cultivated over time, also need the will and time to be cultivated and polished.And it is this invisible muscle - the rhythm and pulsation of brain thinking that will determine the success or failure of your sports management career and define your brilliant mediocrity.

Your pain is actually here.Those who overcome this pain will become heroes of the times and superhumans in their careers.Those who are repelled by this fear will always look at the ocean and sigh, and see the moon and feel sad. This is my advice and advice to you.I hope our correspondence will become one of the most important motivations in your life during your transition from "Physical Education Teacher" to "Sports Manager". I am very proud to ask you such a question.But at the same time, what makes me feel inferior is that when I think of you who are fit, I think of me who is not fit.It makes me sigh that the world is not fair, and this unfairness is often difficult to correct - you can still design a blueprint to go abroad and describe your life meticulously; but I can't modify the height data and rewrite the body proportions, so I have to wait for the reincarnation in the next life. Build a good figure again!

Regret for life, Xu Xiaoping