Home Categories social psychology Riding the Donkey to the Horse: A Career Roadmap

Chapter 15 Part 2: Dabao sees you every day, grooming requires experience

Dear Teacher Xu: I am a 25-year-old girl, at the critical age you mentioned, and my view of my career seems to be in a situation where I don't know where to go. My ideal is to join a world-renowned cosmetics company, so that more women can become more beautiful and confident after enjoying our products and services.However, I only graduated from the Chinese Department of a university in other provinces, and I have a master's degree (a bit bad, isn't it?), because I have no work experience and no professional skills, I feel that my situation is too far away from my future ideal.

I once thought of going abroad to solve all these problems, but after listening to your lectures and carefully reading your books, I suddenly felt that going abroad seemed to me to escape confusion rather than pursue happiness.I'm very confused, I don't want to give up my original intention, but I really don't know what to do, should I go abroad?Is it still possible for me to realize my dream? Sincerely and eagerly look forward to hearing from you! students, lipstick Dear Lipstick: Your problems are not serious, you can say that there are almost no defects, 25 years old, graduate student, you have not wasted a year.

However, your problem still exists.After finishing your postgraduate studies in the Chinese Department, you may know a thing or two about why Lu Xun and Zhou Zuoren quarreled and separated, but you don’t have a specific goal for your own employment, so you are confused! You have a dream, and this dream is very beautiful; but you have not employed this dream, have not professionalized this dream, and have not specified this dream with a job description, so you have not initiated the pursuit of it ! It's as if you want to create, think and think, think for many years, and one day you finally have an inspiration, sitting at the edge of the table, but you don't know whether you want to paint, compose music, or write poetry.

Such an artist is an idiot; such an idealist is the aforementioned artist. Don't tell me ideals and dreams.I listen too much.I myself have been poisoned very deeply.What I want to talk to you now is only one question: You want to work in a cosmetics company, but there are many jobs in a cosmetics company. Have you thought about which job to do?In which department of the cosmetics company would you like to lodge your rouge dreams? 1. Whether it is the most expensive or the lowest-end cosmetics in the world, they first reach the "women" through Lufthansa, Scitech or the sales girls in small street shops, making their hair flutter and make their Lighten up their skin, or deflate their breasts (if it's a counterfeit product).It is the mission of cosmetics companies to deliver beautiful products to women, and the angels who hover in women's dreams and directly deliver beauty to them are the sales girls.

Dear lipstick, would you like to be a sales lady? 2. It is the marketing personnel of the cosmetics company who deal with these beautiful angels and deliver the nectar of beauty to these sales girls.These marketers, carrying product samples, walked all over the streets and alleys, and when they saw the store manager, they said, "Dabao, it's good!" When the store manager saw them, he would mutter in his heart: "Here we go again! See you every day, Dabao. , this person is really annoying!".But in order to get more kickbacks, he had to pretend to be friendly with him, and in the end he didn't use his business card to wrap chewing gum in person to show his contempt.These marketers are the bridge between the cosmetics company and the market.Go to a cosmetics company to be a salesperson, and get a commission based on sales.

Dear lipstick, what do you do, being a salesman? 3. It is the job of propagandists to let the society know about this product and let people understand its functions.Propaganda, planning, marketing, company-sponsored social activities (public relations), production and director of TV commercials, newspaper text writing... You are a graduate student in Chinese, maybe there will be some positions suitable for you. But unfortunately, when you go to these cosmetics companies with great interest, you may find that they often do not have a huge advertising, publicity, and public relations company, and they hand over these activities to professional companies to undertake.It turns out that after dreaming for a long time, the only job in a cosmetics company that matches your major is often not in the company you like.

4. A cosmetics company, like any company, has a variety of specific positions to ensure the operation of the company: such as chairman, general manager, assistant manager, human resource manager, financial personnel, logistics personnel, logistics personnel... Hehe, The romantic cosmetics company turned out to be full of boring positions... Go on and on, I'm bored!Those who make perfumes are chemical engineers; those who mix colors are pigment experts.Where in the world is there any romantic dream job!The only thing in the world is to live a little romantic life by relying on the wages you earn, which is money, and the contributions you win, that is honor, after intense hard work.Hehe, I think I have made your question clear!

Start with a specific career to consider your life dreams, instead of starting from your dreams to find a lifelong career.Basketball's dream team can be exciting.But the dream journey of a career is actually one step at a time, boring, boring, repetitive, and monotonous... The glorious palace is built of ordinary bricks and stones; the beautiful cosmetics are ordinary and dedicated people. Workers co-create. In fact, even if you are a sales lady in front of the counter, it may not humiliate you, a graduate student of the Chinese Department.When you start this job with the passion to bring "beauty" to women, your descriptive power and imagination as a graduate student in the Department of Chinese Language and Culture will surely make the women who love beauty in front of you see that you have become your own daughter. You become your rival in love, you become your idol... So, you become an excellent salesperson, and soon you become the counter director, department manager, and director of Lufthansa women's products.In the end, a famous cosmetics company took a fancy to you, so you became the chief representative of Elizabeth Arden, the president of Lancome China, and the Asian director of Christian Dior!

Don't laugh at my dream, that's how Yang Yuanqing and Wu Shihong came to be.There is also the lady who is the general agent of Rado in China, who has achieved this step from a hotel waiter-unfortunately, I forgot her name, but I remember the Rado brand. Swiss radar watch, beautiful mountains and rivers, outstanding people... step by step, you can realize your dream.And your starting point is already much higher than the above-mentioned people! So, if you really want to do cosmetics, start as a sales girl, company secretary, marketing assistant...or any other practical job!The brilliant future and the dream of life exist in every ordinary, boring and specific job.

Scent of a Woman, Xu Xiaoping
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