Chapter 2 Recommended Preface l The Mechanism of Haidilao--Ning Gaoning

Tie Ying is a scholar who has been a businessman, or he was originally a scholar-type businessman.He can always grasp the essential things in management. He is always good at tracing all the technical theories of management back to the depth of the essence of human nature. He prefers to ask what the boss-employee relationship is like, what the feeling is for everyone in the business.When he goes to a restaurant, he prefers to look at the kitchen, and to a factory, he prefers to look at the workshop. He likes to chat with ordinary employees, and the employees also like to chat with him. From the perspective of system design, he can always find "people" for the success or failure of enterprises reasons, and often for the right reasons.

These characteristics make him different from people in the academic and business circles. In recent years, he has not only been a very popular professor at Peking University, but also created many precedents for the combination of campus and business. He also made his observation and thinking more systematic, Holistic and spiritualized.Many of his discoveries and perspectives let us feel the sustainable prosperity and innovation of corporate management practices, and it is also because of his discoveries and perspectives that we have this book about Haidilao restaurants. When Tie Ying asked me to write the preface, I agreed to be very casual, but after reading a few chapters of his manuscript, I found it difficult to write the preface, because the things Tie Ying discovered in Haidilao are not found in most companies.There are thousands of restaurants in China, and there are various reasons for the success. A short-lived hotpot restaurant like Haidilao has not put so much effort into people and beliefs.

In order to find out what is going on at Haidilao, my wife and I quietly went to Haidilao to wait in line for a meal on a bitterly cold night in Beijing. What we felt was a group of employees with different attitudes. They have a strong sense of pride, their smiling eyes convey sincerity and welcome you, they walk quickly like a trot, and they have a strong intention to satisfy you.From its price, to its dishes, to the fact that other restaurants in that building are deserted, only Haidilao has to wait in line for an hour. I suddenly feel that Tie Ying has captured a very special research object this time, because this object There is a rare and valuable trait that may become more and more important in future enterprises.

Most companies do not lack systems, and systems can play a big role, but only systems will cause mechanical and passive; most companies have rewards and punishments, and money certainly plays a big role, but only rewards and punishments will cause exchange and separation ;Many companies have ideas, visions and missions, but only these things that can be hung on the wall will create a sense of form and emptiness. Only when these three are properly put together can a company be a complete management system. What Tie Ying unearthed from Haidilao is a combination of these three, and among them, Tie Ying puts more emphasis on spiritual things. I know this is Tie Ying's specialty and his belief.I have a hunch that the refinement of spiritual factors based on human nature and psychology in this book will help improve the level of understanding and management of Chinese companies.

There is something invisible in the enterprise but can be felt everywhere. It can be called philosophy, culture or belief, and some people call it corporate religion.There is no need for such a thing, and it is impossible to build it in isolation. Every enterprise has it, both good and bad, because it is the result of all actions in enterprise management. Haidilao has established such a religion among its employees that everyone is obsessed with it.This belief was formed in the closed environment of Haidilao, which is different from the general practice in society outside the enterprise.Because Haidilao has redefined the relationship between employees and the company, the relationship between the boss and employees, of course it has also changed the relationship between the company and customers. The three parties that may have been contradictory have become one.Such a new relationship of belief and trust is formed. If you treat everyone as a good person, everyone will really become a good person. If everyone wants the world to be a better place, the world will really be a better place.Haidilao made such a risk-free attempt, but it was very successful.I don't know the boss of Haidilao. I think he must be a person with great love in his heart, because I think only a person with great love will have the wisdom to make such a transformation of the organization.

There are three things that Tie Ying didn’t tell me, but I think they are very relevant to this book and should be written here. First, I heard that Tie Ying sent Peking University students to work as undercover agents in a restaurant for research on Haidilao. to these first-hand sources.Second, I heard that Haidilao also delivers hot pot takeaway to home. When people finish eating, the service staff even collects the garbage.The third is to meet the planner of this book by chance—the editor of "Chinese Entrepreneur" magazine. He said, Mr. Ning, have you written your preface?Write it quickly, people in our editorial department cried after reading the manuscript!