Chapter 94 Two dogs fight, play off

Enterprises in the same industry should not feel that they are close friends, but should get along with each other in a friendly manner and be open-minded.This is like a martial arts competition between two boxers with high martial virtues. On the one hand, it is necessary to determine the winner, and on the other hand, they must learn from and care for each other. The winner is not arrogant, and the loser is not discouraged. They learn from each other and improve together. As the saying goes, peace makes money.Competitors should get along with each other in a friendly manner in the market, and be open-minded. They must not "stab in the back" to hurt their opponents, and there is no need to "fight in the same room".Only by working together can we seek common development.

Baohulu brand water heater held a press conference and sent an invitation to the director of Hexin Gas Water Heater Factory.Zhang Xiaoqiang, director of the Hexin Gas Water Heater Factory, held the invitation in his hand and thought twice.Should we go or not? The invitation was sent, and diplomacy was resorted to.Hexin Gas Water Heater Factory is a leading manufacturer of gas water heaters in this area. Now competitors are blocking the door, throwing stones to ask for directions, or throwing stones to warn. In short, we need to test the reaction of Hexin Gas Water Heater Factory.If you are invited to go, you must be invited to give a speech. What should you say? Say, "So-and-so instant water heater factory is the big brother enterprise in the water heater industry. The Baohulu brand water heater is of good quality and low price. Everyone should buy it." Then your own products Who to sell it to? Saying "the Baohulu brand of a certain instant water heater factory is not as good as the Hexin brand of our factory, and our products are easy to maintain." It makes no sense at all.

Director Zhang considered it again and again, and went anyway.And in front of merchants and journalists, he solemnly sang praises for the Baohulu brand water heater for half an hour.As a result, both the host and guest were satisfied. In the competition of the market economy, it is normal for enterprises to try their best to compete with their opponents for their own survival and development.However, legitimate means must be used in competition, that is to say, market competition can only be conducted in an aboveboard manner through quality, price, promotion, etc. The right way to hurt the opponent.

Some companies believe that competitors are equivalent to their own rivals.In market competition, everyone wants to win but not to lose, which is very similar to all parties in military struggle.It is said that the enterprises competing in the market are hostile because they have the following characteristics in their competition with each other: one is confidentiality.Pei Songzhi pointed out in the annotation of "Three Kingdoms · Wei Shu": "Soldiers are deceitful, and the military has not been launched, so they are not tired of keeping secrets." Competing companies have a certain degree of secrecy at a certain stage and under certain circumstances.The second is detective.Competing companies are almost all spying on each other to formulate strategies to defeat each other.The third is profitability.All competing parties do not want to win, and they all want to obtain a certain profit so that their products can occupy the market.The fourth is to overcome the "enemy".If the market cannot fully accommodate all competing companies, any company wants to preserve itself and "destroy" the other party.Even when the market can accommodate competing companies, they all think that they are strong and the enemy is weak.

Two dogs fight, play off.In foreign trade, if "fighting in the same room" often benefits others.In foreign economic and trade, if peers exclude each other regardless of the overall interests, both sides will suffer, and foreign businessmen will benefit from it.In the past few years in my country's foreign trade operations, this kind of phenomenon has occurred. The same product, different ports, and different manufacturers compete to lower prices in order to earn foreign exchange and increase export volume. One year there was a poor harvest in the Soviet Union and a bumper harvest in the United States.As a result, many grain companies in the United States were gearing up to make a fortune. However, the relevant departments of the Soviet Union seemed to have seen through the US's attempt and sat firmly on the Diaoyutai without showing any signs of making a show.

All of a sudden, Soviet businessmen appeared in the United States and ordered wheat from the companies concerned. Every company in the United States thought that it was doing business with the Soviet Union alone, and quickly sold a large amount of wheat.In less than five weeks, the Soviet Union purchased 17 million tons of wheat from relevant U.S. companies, equivalent to 45% of U.S. grain exports for a year. At first, the American companies monopolized the business and kept it strictly confidential to other companies. It was not until the Soviet Union finished buying wheat that the companies realized that they had been cheated. The Soviet Union did not buy with individual companies in small quantities, but in large quantities.This time, American companies have suffered from making their peers their enemies.

Surrounded by social and economic tides, the market situation is changing rapidly. It is like a balance beam, which may fall to one side.In the face of complex and ever-changing market conditions, an entrepreneur with long-term goals does not have to hold grudges because he has been hurt in a business that is crowded with others.Entrepreneurs should take a long time to catch big fish and have their own unique plans. They should not be judged as a hero by winning or losing for a while, let alone blame their competitors for a temporary failure.This is the demeanor that a visionary entrepreneur should possess.