Chapter 46 TECHNIQUE 41 READ BORING PROFESSIONAL MAGAZINES
The newspaper deliveryman just dropped the newspaper at your door.You pour your coffee, grab your newspaper, and get ready to see what's going on in the world.
To be clear, it is what happens to the world as you see it.Are you the first to turn to international news?Or popular news?Or a sports version?Movie version?
Whichever edition you read first, start tomorrow and make a change.Turn to any edition, preferably one you never read.The point of this is to become familiar with how other people see the world, and soon you will be able to discuss any subject with everyone, no matter how little you have in common with them.
How about checking out real estate news?It's boring.Maybe you have no interest in real estate at all.But sooner or later you will face a group of people talking about real estate and the housing market.Peek at the real estate news every few weeks and stay on top of things when you talk to this type of person.
You don't need to read the industrial and commercial advertisement pages, do you?If you've just signed a contract with a marketing manager to advertise your company's product, and you don't talk to him at all, will that make you more money?Check out the Business Advertiser every few weeks and you'll soon be chatting with people about pitches, creatives, and TV commercials.The words you use are no longer advertising words, but copywriting from insiders.
What if your next big client is golfing, jogging, swimming, skiing or water skiing?Is your upcoming social gathering full of accountants or Zen gurus?There are countless themed monthly magazines on the market, catering to people's diverse interests.Just by reading these boring professional magazines, you can get more information that you don't usually use, and when you talk to experts, the other party will think you are an expert.
If you still want to know more insider terms, read the professional magazines, there are one or two of these magazines in every industry.Its characteristic content is full of professional vocabulary.It's titled as many different things as Auto Intelligence, Catering Business, Beauty Salon News, Fruit and Vegetable Trade, or the hog industry's "Pig Today." If you want to make a big deal, you have to talk to people about pigs).Any issue of any magazine will allow you to pick up their jargon and learn about the hot topics in that field. If you want to talk about interests and hobbies with others, you can look through various leisure magazines such as running, fitness, cycling, skiing, swimming, water skiing, etc.Large bookstores sell such specialized books and newspapers.You'll find that thousands of magazines on a variety of topics are released every month. Is the world getting smaller, or are we getting bigger?Today's Renaissance men and women appear comfortable and confident no matter where they are.This next tip will help you become a local no matter where you are in the world.
What if your next big client is golfing, jogging, swimming, skiing or water skiing?Is your upcoming social gathering full of accountants or Zen gurus?There are countless themed monthly magazines on the market, catering to people's diverse interests.Just by reading these boring professional magazines, you can get more information that you don't usually use, and when you talk to experts, the other party will think you are an expert.
If you still want to know more insider terms, read the professional magazines, there are one or two of these magazines in every industry.Its characteristic content is full of professional vocabulary.It's titled as many different things as Auto Intelligence, Catering Business, Beauty Salon News, Fruit and Vegetable Trade, or the hog industry's "Pig Today." If you want to make a big deal, you have to talk to people about pigs).Any issue of any magazine will allow you to pick up their jargon and learn about the hot topics in that field. If you want to talk about interests and hobbies with others, you can look through various leisure magazines such as running, fitness, cycling, skiing, swimming, water skiing, etc.Large bookstores sell such specialized books and newspapers.You'll find that thousands of magazines on a variety of topics are released every month. Is the world getting smaller, or are we getting bigger?Today's Renaissance men and women appear comfortable and confident no matter where they are.This next tip will help you become a local no matter where you are in the world.