Chapter 29 Tip 25 Verbal Resume
Although it was only discussed in the previous chapter, 99% of the people you meet will ask, "What line of work do you do? Be prepared.
When looking for a job, most people prepare a written resume.First of all, I typed my personal experience into the computer, and then printed it neatly and neatly with a printer, and then sent it to each company one by one.The resume will list previous titles, dates of tenure, and education.
But those good communicators are different.They will remove the journal-like work experience from the computer, leaving only the appropriate information and printing it out.Their resumes look as if they just came off a printer.
My friend Robert lost his job last year.So he applied for two jobs: one as a sales manager for an ice cream company and the other as director of marketing strategy for a fast food chain.He thoroughly researched both companies and found that the ice cream company had deep-seated performance problems.Fast food restaurants have long-term business plans and are preparing to enter the international market.Do you think he would send the exact same resume to two companies?of course not.But neither of his resumes exaggerates or deviates from his real experience in the slightest.For the ice cream company, he selected some highlights, mentioning that he once doubled the performance of a small company in three years.As for fast food chains, he emphasized his work experience in Europe and his knowledge of foreign markets.
Both companies hired Robert.Now, he has a bargaining chip and can seek a higher price from the two companies.He explained to the two companies separately that he would like to work for them, but the salary and benefits of the other company were better.In order to win Robert, the two companies started bidding.In the end he settled on the fast-food chain and got at least twice the salary he had initially negotiated.
Make good use of every opportunity to get acquainted with people and tailor an oral resume for yourself. It is as important as a written resume.For the ubiquitous question of "what line do you do", you should not only have one formatted answer, but prepare several different versions, and give an appropriate response depending on the person asking the question.Every time you are asked about your work, if you can calmly hand over a well-prepared oral resume, which is concise and to the point, it will also be of great help to your interpersonal relationship.Before you open your mouth to answer, think about what the person asking the question might be interested in about you and your work.
"Look, I can contribute to your life!"
Top business people never forget to make a "statement of contribution".They know they should start their conversations with prospective clients with a “Statement of Contribution.”I have a friend Brian.Every time he makes a sales call, instead of saying, "Hi, I'm Brian Tracy. I educate and train business people." Instead, he says, "Hi, I'm Brian Tracy from the Management Development Center." Ryan Tracy. Are you interested in knowing how to improve performance by 20%-30% over the next year?" This is the standard contribution statement.He outlined the benefits he might offer the other party.
My hairstylist's name is Gloria.I found that she made a very good statement of contribution with everyone she met.Perhaps because of this, she was able to attract so many clients.In fact, that's how she caught me.I met Gloria at a party, and she said that she is a hair stylist, and she is best at designing hairstyles that can be changed at any time for working women.She casually mentioned that many of her clients wear conservative hairstyles at work, but if there are social occasions, they can quickly change to feminine. "Isn't that me?" I thought, fingering my ponytail, and I asked her for a business card, and Gloria became my hairstylist.
A few months later, I happened to meet Gloria on another occasion.Overheard her talking at the dinner table with a fashionable woman with graying hair.Gloria says, “…our salon specializes in all kinds of hair coloring.” Big news!I don't remember ever seeing a white-haired female customer in her shop.
Gloria was chatting intimately with the owner's daughter, a teenager, on the lawn as I was leaving the party. "Yeah!" she said, "like the special 'cool' hairdos we do for our guests!" Gloria, you're brilliant!
Like Gloria the hair stylist, before answering the mandatory question of "what line of work do you do", do a quick assessment of the other party.If the other party asks this question, you must not use two or three words to send it. Only the written format can be so short.If you want to do business with someone, you must first ask yourself, "What can my professional experience contribute to this person?"
Senior managers apply for each position and carefully design their resumes according to different needs.In the same way, you must also respond to different objects, hand over your oral resume, and publish different life stories one by one.Before answering the question "What line of business do you do?" ask yourself, "Which of my answers would this person be interested in? Is he likely to introduce me to business? Buy from me? Or hire me? Marry me?" My sister? Become my best friend?" No matter where you go, you must carry a verbal resume and put it in your interpersonal communication kit.
Add a contribution statement to your verbal resume, and you'll impress others by bringing your work to life.Even if your new friend doesn't have to rely on you for a while, guess who they'll think of the next time someone is moving, planning their financial future, learning self-defense, getting plastic surgery, or getting a new haircut?Certainly not those unimaginative, claiming job titles on their tax returns.They think of natural winners who can come up with specific answers and cater to the needs of others.
Senior managers apply for each position and carefully design their resumes according to different needs.In the same way, you must also respond to different objects, hand over your oral resume, and publish different life stories one by one.Before answering the question "What line of business do you do?" ask yourself, "Which of my answers would this person be interested in? Is he likely to introduce me to business? Buy from me? Or hire me? Marry me?" My sister? Become my best friend?" No matter where you go, you must carry a verbal resume and put it in your interpersonal communication kit.
Add a contribution statement to your verbal resume, and you'll impress others by bringing your work to life.Even if your new friend doesn't have to rely on you for a while, guess who they'll think of the next time someone is moving, planning their financial future, learning self-defense, getting plastic surgery, or getting a new haircut?Certainly not those unimaginative, claiming job titles on their tax returns.They think of natural winners who can come up with specific answers and cater to the needs of others.