Chapter 26 Chapter 26 How to use language to show leadership charisma

Have to admit: Charm far outweighs power.As an excellent leader, talent, especially personal charm and influence, is much more important than his high position and his ability to provide superior salaries and benefits to his subordinates.Charisma is the real magic wand that drives them to reach their highest potential and achieve their plans and goals. As a business leader, to establish prestige and win people's hearts, it is essential to speak forcefully.Only those who lack self-confidence will explain left and right before speaking, and finally express the point of view he wants to express.As a result, before he got to the point, others were already annoying.

When leaders want to express their views, they might as well go straight to the topic.For example, "I want to talk about saving money..." Then, around your subject, be as concise as possible.As a foreign proverb says: "When I ask you what time it is, don't tell me how the clock works." In addition, let the other party hear the most important things quickly.When using details as arguments, be sure to make sure that the point stands out, and don't focus on too many points.Make sure there are only a few main ideas, or just one, and make your point around that.Everyone understands this truth, but not everyone can do it well.Especially as a leader, if you want to persuade others and let them clearly carry out your orders, it is very important to master this concise and powerful way of speaking.

The State Taxation Bureau of a certain county has been unable to complete its taxation tasks year after year. In the first half of the year alone, the county owed more than 3 million yuan in taxes.In July, Director Zhang was appointed in the face of danger. After taking office, he launched an in-depth and meticulous investigation and investigation.On this premise, 20 large taxpayers were called to hold a symposium.Director Zhang said clearly: "I am a job-changing cadre with a bad temper. When I came here to serve as the head of the National Taxation Bureau, I didn't want to be an official, and I didn't want to make money. I just wanted to work hard and quickly. I am new here, can I play well? The first three feet, it depends on whether you buy it or not. In a word, I will not collect any money outside the policy, and the tax that should be paid cannot be less, and it cannot be delayed for another day. Whoever finds it embarrassing can figure it out I want the results by this time next week." After the meeting, driven by twenty large taxpayers, all taxes owed in the first half of the year were collected within a week.

Director Zhang's few short sentences not only showed the soldier's decisive character and capable style, but also revealed sharpness between the lines.Under such momentum, who would want to have trouble with the new director who is "freshcomer"?Therefore, it is logical that Director Zhang had a "good start" when he took office. In the conversation, sometimes it is necessary to reason with earnestness, but sometimes it is not necessary to make a long speech, and stop at the most important points.As the saying goes, be concise and concise. Communication is a process of exchanging opinions.Therefore, whether you are a leader or a subordinate, you should express your true thoughts when communicating.Unfortunately, people always think that if they tell all the thoughts in their hearts, they will lose a lot of sense of security.Yes, we should protect our privacy, but that doesn't mean we should lie about it.Only by daring to speak the truth can we win the trust of others and make the conversation meaningful.

The more senior the leader is, the more he should add his true feelings when speaking.This will impress the listener and win the respect of others. Lincoln is recognized as a great man, and he is also a statesman who is very good at speech.He delivered the famous "Lincoln Gettysburg Address" in November 1863.This speech is still considered unsurpassed today, and it is also regarded as the model of speech words. Let's see what's so special about this speech. Eighty-seven years ago, our ancestors created a whole new nation on this continent.She grew up in freedom and dedicated herself to the idea that all men are created equal.Now we are engaged in a great war, testing this nation to see if it can long live a nation so grown and so dedicated.

We are met on the field of that war and dedicate a portion of the field.this is what we are supposed to do.The world will scarcely note nor long remember what we say now, but it can never forget what we do here. In the face of these people who have fought and sacrificed for the country gloriously, we should show our patriotic enthusiasm even more.In other words, we must not allow these patriots to die in vain, and we must pray that our country will gain newer and greater freedom under the protection of God. As long as we can establish the ideal politics of the people, by the people, and for the people, our country will not perish from the earth.

The reason why this speech of less than 300 words has won such praise from the world is not only because it is short and concise, with clever words, but more importantly, because it is full of Lincoln's emotions between the lines.Lincoln delivered the speech in just five minutes.Lincoln's language is sincere and simple, not embellished with gorgeous words, but it is from the heart.Therefore, it can leave a deep memory on the audience and resonate with the audience. When a leader speaks, he does not need to deliberately pursue the magnificence of language and the beauty of rhetoric. If he wants to infect the audience, he only needs to inject real feelings and express his true thoughts, which will win the respect of others and bring the two parties closer to each other. distance.

In reality, it may not be easy to tell the truth.Because everyone is used to speculating and suspecting each other, and eventually, they become misunderstandings.As a leader, you must have the ability to maintain an objective perspective at all times and not make habitual mistakes. Let's take a look at what issues leaders are prone to make mistakes. The leader's language should be instructive. Instructive language can not only make the leader more approachable, but also easier to be accepted by the listeners.However, due to their high positions, some leaders gradually forget that they should add true feelings to their speech.

Leaders are often used to having the final say on everything and do not listen to reasonable suggestions from their subordinates.When discussing work with subordinates, it is just a formality, and it is not possible to communicate in a serious manner.In this way, it is difficult for the two parties to reach a consensus. Leaders sometimes make the mistake of "talking to themselves" when talking to their subordinates.They only think about problems from their own point of view, and they can never really think from the standpoint of their subordinates. Although some leaders realize that true emotion is very helpful to the appeal of their speech, but they don't want to show their true feelings, so they can only modify their language with artificial emotions.It is impossible to have good results in this way.

Some leaders treat subordinates differently according to their preferences.They will express emotion to those subordinates they like, and speak full of emotion; but they will say empty words and stereotypes that have no practical meaning to those subordinates they do not like. This is an easy mistake for leaders to make.Hiding dissatisfaction with subordinates and avoiding talking about their shortcomings is not honest thinking.Talk like that couldn't have been more positive either. Speaking from your heart does not mean that you cannot retain some of your own views and opinions. "Being honest with each other" does not necessarily mean "being naked with each other".

Leaders express their true thoughts and feelings when they talk, and they don't have to express them straight to the point.Because not everyone will be in awe of a leader who is open-minded and has no city.Some of them will judge the heart of a gentleman with the heart of a villain, thinking that this is just a trick of the leader to buy people's hearts.Others will take advantage of your honesty to serve their own interests, repaying good with evil.Therefore, it is necessary to distinguish between the occasion and the object when revealing feelings, and grasp the timing and method well, so that the gain will not outweigh the loss. Some people who are good at talking often skillfully express their feelings through the mouth of a third party who is not present, even if they are opposed, they can retreat unscathed.This way of revealing one's heart is indeed both safe and effective.Leaders may also wish to throw stones and ask for directions before showing their truest side, and test the other party's reaction.In this way, there will be fewer snags. Many facts have proved that the charm of speaking does not lie in how extravagantly you speak, but in whether you are good at expressing sincerity.The person who can best sell products is not necessarily the eloquent person, but he must be the person who is good at expressing sincerity. True feelings and honest words are the most precious things in the modern workplace.If a leader can fully demonstrate these two when speaking, it will definitely make the listener feel something.If you can move forward and backward as you please, then you have truly mastered the art of speaking. As an excellent business leader, when talking with others, you must always keep your demeanor in mind, because a generous and elegant demeanor is also an important means of communication.In order to achieve the intended purpose, it must be based on full respect for the interviewee. Generally, the following should be achieved: Neat dress is like a gorgeous landscape, which is pleasing to the eye. Including the appropriate posture of the speaker and appropriate gestures in the conversation. The tone of conversation is not the same as speech, and it is even more different from stage dialogue.It is a purely life-like language communication.Being too lazy or hyperactive is disrespectful. In a conversation, nothing can show a person's attitude of paying attention to the person he is talking to, than focusing his eyes.Looking left and right, and being distracted will definitely not win the other party's favor. Of course, showing your personality charm does not mean that you pretend to be in front of everyone, cover up your faults, or suppress yourself and change your personality, but face your own shortcomings and overcome the negative factors in your personality. Everbrighten the positive factors in your personality, let your personality charm build a bridge of communication with others. In fact, the leader's speaking is the same as writing an article. There must be movement between sentences, and an article composed of dynamic sentences will become wonderful.Just as dynamic words will make people feel pleasant.Of course, this also includes the appropriate gestures when speaking. Once, when Carnegie gave a lecture on "How to Spend Life" to the students, he carried an item with him and covered it with a handkerchief.At the beginning, he placed it on the right side of the table and stroked it silently several times when the emotion was intense.All the audience was listening to Carnegie's impassioned speech.Carnegie's voice was full of emotion, and his touch of the object was even more emotional. People wondered, what kind of thing is this?Attention will be concentrated. Carnegie went on to say: "During the American Civil War, there was a soldier named Wright. He was just an ordinary soldier in the millions of northern troops. He fought bravely and ran at the forefront of every charge. He said he had only One wish was to liberate southern slaves and bring freedom and democracy back to the people. His bravery has been rewarded countless times. Just after receiving a medal of hero, Wright, dear Wright, met with misfortune. In a In an encounter he fell. As he died, clutching the medal of heroism in his hand, he said: 'Give it to my mother.' When people did as he said, they found that he was the only Relatives. His mother is also great. She would rather endure the lonely and lonely life in her old age than send her son to the front line... Now, this great mother and her son are both dead, but this medal remains Come down. It will always inspire us to fight for the common good. Look, it's here." After Carnegie finished speaking, under the attention of the audience, he gently lifted the towel to reveal a box.He opened the box, and a golden medal lay on top of the red flannelette.All the audience was silent at that moment, and some people quietly shed tears. People were moved by the greatness of the hero, and also admired Carnegie's good intentions. How rich the dynamics made his speeches! Read on to see how Leland Stowe moved audiences to support UN Children's Rescue. I hope I never see this again.What could be worse than a peanut between a child and death?I hope you never have to see this scene and live with this tragic memory forever afterward.If you had heard their voices and seen their eyes any day this month in the bombed-out workers' quarters of Athens... But all I have left is a half-pound Just a can of peanuts.When I struggled to open it, groups of naked children surrounded me, frantically stretching out their little hands.There are also many mothers who are fighting for the baby in their arms... They all lift the baby to me, and their skinny little hands stretch out to me twitchingly.I try to get the most out of each peanut. I was nearly knocked over by them in their frenzied swarm.There were hundreds of hands in sight: longing hands, waving hands, hopeless hands, all small, poor hands.A peanut here, a peanut there.Another one here, another one there.Hundreds of hands outstretched, begging; hundreds of eyes shining with hope.I stood there helpless, with nothing but an empty blue jar in my hand... Alas, I hope this tragedy never happens to you. In the emotional narration of Leland Stowe, the audience was deeply shocked.Leland Stowe was successful because of it. Whether a person's voice can attract the person you are talking to is critical to the success of your relationship.Especially as a leader, when you speak to others, every sound you make should first leave a good impression on others, and strive to make people understand you better and fully demonstrate your conquest. And fully demonstrate your management potential. Generally speaking, a decent voice should be able to show your composure and coolness.In contrast, if you are out of control, chaotic, or tense, your voice will definitely sound flustered and inappropriate. Sometimes, a person who speaks too loudly may be a sign that he is in a state of nervousness.Hemming and hawing may indicate that you are emotionally disturbed or that you are lying. The sound quality is pure and the volume is moderate; the tone is beautiful and pleasant, the pronunciation has a certain rhythm, and the speed is moderate; the sound has a certain strength and can be controlled freely, so that it can be strong or weak, and the size is appropriate, etc. When communicating face-to-face with people, it is impossible to have a lot of time for preparation and thinking. If you want to speak well-organized words in a short period of time, you must quickly organize the language, quickly select words and sentence patterns, and use rhetorical methods and narrative, explanation, and description and other expressions.It can be said that the speed and ability of organizing language will determine the effect of oral expression, which is an important part of oral communication ability. This is mainly manifested in: natural posture, generous manner, appropriate language, and politeness. Your tone of voice can reflect your inner world when you speak, expressing your emotions and attitudes.From your tone of voice, people can tell if you are convincing, humorous, and approachable, or if you are reserved, provocative, flattering, or sinister.The speed of your speech can also reflect whether you are indecisive, inferior, hostile, or honest, confident, forthright, and respectful.No matter what kind of topic you are talking about, keep the tone of your speech in harmony with the content you are talking about, and be able to properly express your attitude towards a certain topic.This requires you to convey the information you have to others in a timely and accurate manner; gracefully persuade others to accept a certain point of view; advocate others to implement a certain action; decisively make a certain decision or formulate a certain plan. Correct and appropriate pronunciation will help you express your thoughts accurately, make your wishes come true, and it is also an important aspect of improving your verbal IQ.Only by pronouncing every syllable clearly can you express your thoughts clearly and face your negotiating opponents with confidence. On the contrary, poor pronunciation will damage your image. If you speak mispronounced and slurred, it shows that your thoughts are disordered, your views are unclear, or your attitude towards a topic is cold.Some people have developed a self-righteous boss-like tone of speech, whining and dragging their tongues.They also take pride in this, thinking that only in this way can they reflect their majesty and be different from others.The result is just the opposite, because this kind of "official language" will make the other party feel very unnatural, resulting in an instinctive resistance. Each of us has a great range of plasticity, some high-pitched, some low-pitched, some simple, some vigorous. When speaking, you have to be good at controlling your pitch.Loud screaming can mean nervousness, panic, or excitement; speaking in a low, limp voice can sound like you lack enthusiasm, lifelessness, overconfidence, dismissiveness, or that you don't need it help from others. Speaking through the nasal cavity, the sound made makes the listener very uncomfortable, and it is absolutely impossible to attract admiration.If you want your words to be more attractive and persuasive, if you want your speech to be more engaging, stop using a nasal voice from now on. The deterrence and influence of language and the size of the voice are two different things.Don't think that yelling will necessarily persuade and suppress others.Too loud will only make others unwilling to listen to you.Like the tone, each of us has its own range of speaking voice. Try to make a variety of voices with different volumes and listen carefully to find the most suitable voice. Loud and vibrant sound gives a sense of energy and life.This has huge implications when you're sending someone a message, persuading someone.When you speak, your emotions and expressions, like the content of your speech, will drive and infect your audience. Rhythm is the strong, weak, orderly and periodic changes formed by continuous pronunciation and pauses when speaking.In everyday life, most people don't think about speaking rhythm at all.And it is quite important to keep changing the tempo when speaking to avoid monotony. In language communication, the speed of speaking will affect the information you convey to others to varying degrees.Too fast, like too high a pitch, can give people a sense of tension and anxiety.But if the speed is too slow, it shows that you are slow to understand and overly cautious. A team leader at a large pharmaceutical company was called into the manager's office to discuss team plans.During the conversation, the team leader spoke too slowly, and his manager had to interrupt him impatiently, and finally asked him to answer right or wrong.Because the manager couldn't bear the way he spoke slowly. In fact, a person's voice is not static.Through some skill training, you can overcome some of your usual quirks and bad habits, so as to improve your intonation, pronunciation, volume, rhythm, and speed when you speak, so as to increase your personal charm. If a leader wants to speak beautifully, an important prerequisite is to build a language warehouse with rich and colorful content in his mind.Only in this way can we smoothly talk to objects of different status, identity, occupation, and gender.If you can master all kinds of vivid vocabulary, novel sentence patterns and other language elements and use them flexibly, it will definitely make your speech full of wit and charm. How can I enrich my vocabulary?The most important method is of course accumulation.But when accumulating, there should be a clear direction: which words should be mastered more; which sentences should be used frequently... Language is composed of two parts: vocabulary and grammar.Vocabulary is the basic material of language.Grammar is the rules for language composition. To master the language, you must first master the vocabulary.Although the number of language vocabulary is huge, there are connections between them.For example, in terms of meaning, there are synonyms and antonyms; in terms of composition, there are general vocabulary and basic vocabulary.The language combination is also organized: there are declarative sentences, interrogative sentences, and exclamatory sentences; there are different categories of long sentences and short sentences, whole sentences and loose sentences in form. The accumulation of vocabulary includes the accumulation of basic vocabulary and general vocabulary.These two types of vocabulary are the most common vocabulary in our daily life, they are used the most and frequently, and their meanings are expressed most clearly.The memory of such vocabulary is the most basic. But only by mastering the basic vocabulary and the use of general vocabulary, we can only build a simple language framework.If you want to speak with flesh and blood, you need to learn and accumulate classical Chinese, professional terms, and new vocabulary. When speaking with people in a different field of expertise than your own, if you can grasp the industry jargon, you will be able to communicate better with them.Appropriate use of industry terminology to enrich the speech in leadership work will make the language show a unique professional atmosphere.If the leader skillfully borrows the other party's terminology, it can improve the rapport of the conversation. The use of classical Chinese can turn decay into magic, giving the language a sense of vicissitudes of history.Although many of the things referred to in ancient vocabulary no longer exist, or the meanings of modern vocabulary are quite different, but using these ancient vocabulary at the right time and occasion can express a certain kind of special emotional color and effect. It can give the listener a historical and cultural charm, and can also convey a special complex; it can be solemn and serious, and it can also be ironic and humorous. The emergence of new words constantly improves and enriches the expressive ability of language.Accumulating such new words is not only increasing the vocabulary, but also a kind of learning of new things.It can make your speech reveal the breath of the times. In a sense, the most important means of improving language expression ability is to master the use of various synonyms flexibly.Empty and boring language can hardly make people interested in listening, and poor language can hardly make listeners receive enough information.Although the vocabulary is limited, an infinite number of sentences can be generated through different combinations.Synonyms are the link to combine different sentences.Therefore, we must pay attention to distinguishing and memorizing synonyms. If you have already mastered a rich vocabulary, let us now see how to connect a bunch of ordinary words into pleasant sentences. Everyone is eager to discover the tricks to become a master of eloquence.In fact, if you learn these three phrases, your accumulation of vocabulary will be worthwhile.These three magic phrases are: "Like...", "For example...", "Imagine...". Through the reasonable use of these three phrases, your speech can attract the attention of the audience at the first time, and make them think along your line of thought.For example, if you were asked to persuade others to participate in voluntary blood donation, what would you say? You can of course report all kinds of statistics showing how many people need blood transfusions every day, and how scarce the blood supply is at the same time.However, if you add this sentence, then this person will donate blood in all likelihood: "Imagine, when your lover encounters an accident and needs blood transfusion immediately, but finds that the blood bank is not enough blood." An article in the "New York Times" wrote: A probe spacecraft flew to Jupiter at a speed of 170,000 kilometers per hour.This number has far exceeded the imagination of ordinary people.Many people have no idea of ​​such a speed—until they read the next sentence: "It's like flying from New York to San Francisco in a minute and a half." With this sentence, every American A very vivid image will appear in people's minds. It shows how powerful a simple phrase can be.Frequent use of such phrases in conversation will make your language rich, vivid and vivid.If "such as" appears in your conversation, the listener's interest will be captured immediately.They know you need to communicate your intentions in a more visual way.Of course, there are not only these three magic phrases, there are more magic phrases that you need to discover from your life. When we talk about corpus, we don't just mean words and phrases.When we talk with others, if we can add some appropriate idioms and allusions, it will immediately raise your words to a higher level.They can make your words more reliable and persuasive.If you can insert another story every now and then, you can completely captivate your audience. As a leader, you should use your spare time to read more books, especially authoritative works.When you have to make a solid and widely accepted argument, you will see how important it is to read a few books. As a leader, don't think that anecdotes are just people's gossip.Because, in order to prove a certain point of yours, it is very necessary to supplement it with a small anecdote or a short story.Eloquent leaders are good at using anecdotes and personal experiences to break up the dull conversation atmosphere and establish rapport with subordinates or listeners.Of course what you have in mind must be an engaging and truly thought-provoking story. As a leader, the accumulation of celebrity quotes is essential.This is not only because famous quotes can be inspiring to yourself, but also because when you quote famous quotes to persuade others, your words will also have the breath of greatness.Many famous quotes of famous people have experienced the baptism of years, becoming concise, profound and memorable.The famous quotes you need to memorize are not necessarily the most famous celebrities, but they must be relevant to the theme of your topic.