Chapter 7 Chapter 6 Emotional Power: A Leader’s Eloquence Moves People’s Hearts

Now there is a very popular word in the management circle - "emotional management".It realizes effective management through two-way exchange and communication of emotions, paying attention to people's inner world, and caring for others. Historically, Liu Bei has used the philosophy of "emotional management" vividly.From Chang Banpo throwing Adou to buy people's hearts, to crying Guan Yu and Zhang Fei, this series of behaviors were all seen by civil servants and military generals, so they had a mentality that following Liu Bei was worthwhile, so they sacrificed themselves to die and dedicated themselves , Created any situation for Liu Bei, who was not as good as Cao Cao and not as good as Sun Quan, and became a generation of emperors.

Effective managers know that before you reach out to someone for support, you have to touch their heart first. This is the law of "emotional management."All great orators know this, and show it almost instinctively.You can't get people to act unless you move people first.First win the hearts of the people, if the hearts of the people do not return, the relationship is not close, and the relationship is not close, it is difficult to achieve great things. Before a heroic assault, General MacArthur said to a battalion commander: "Major, once the signal to attack the mountain is issued, I want you to be the forward, so that all soldiers will follow." He took off the prominent cross from his chest and pinned it on the major's uniform with his own hands.The major felt the warmth and great anticipation of MacArthur and the love of boletus. His blood boiled with enthusiasm and tears filled his eyes. He vowed to take the lead, regard death as home, and fulfill his mission.Subsequently, the major desperately led the soldiers to attack the top of the mountain and completed the task.

Successful entrepreneurs in Japan are good at "emotional investment".Konosuke Matsushita once said: "To become a famous entrepreneur, you must see what others cannot see, and listen to voices that others cannot hear." One late night, Matsushita called the home of a cadre of the company, The cadre thought that the boss was going to pass on some important work instructions, but Panasonic said, "I suddenly want to hear your voice." In a Japanese company that pays attention to seniority ethics, subordinates are flattered to hear the boss's caring voice suddenly. One can imagine.The practice of expressing concern for subordinates in such a sincere and emotional way is really effective. Anyone who receives such a call will be taken seriously, and he is willing to do his best for the company.

The world-renowned Toshiba Corporation was once in trouble when it was established for nearly a hundred years.At this time, Shi Guangminfu became the chairman of the board.After Shiguang took office, he often went to various factories alone without a secretary to listen to workers' opinions and chat with them.As the chairman of a large company, it is unusual to walk to the factory. What's even better is that he often carries a bottle of wine to comfort the employees and have a drink with them.In this regard, the employees were surprised and at a loss at first.Shiguang's unassuming, kind and caring attitude has won the goodwill of the company.The employees said that Chairman Shiguang is amiable, humane, and treats us kindly. We should work harder and do our best to be loyal.Therefore, shortly after he took office, the income and expenditure situation improved greatly, and within two years he re-supported a company that suffered serious losses and was on the verge of death, making "Toshiba" one of the best companies in Japan.

When Shiguang Toshio was 70 years old, he traveled all over Toshiba's branches and subsidiaries throughout Japan, and sometimes even took the night train to inspect the factory in person. Have a friendly conversation with the staff on duty.Therefore, he established a deep relationship with his subordinates. He said: "I like to communicate with my subordinates very much. No matter what kind of person I like to communicate with him, because I can hear a lot of creative language from it, which makes me get great benefits." Once, Shiguang Toshio was on his way to the Toshiba factory, and it happened to be pouring rain. He rushed to the factory, got out of the car, and without an umbrella, he spoke to his subordinates standing in the rain, motivating everyone, and repeatedly emphasized that "people are the most The truth of "precious" moved the subordinates very much. They surrounded Mr. Shi Guangmin and listened carefully to every word he said.

The fiery language connected everyone's hearts together, making them forget that they were standing in the pouring rain.Tears of excitement flowed from the eyes of Mr. Shi Guangmin and the staff. This situation is very touching. After speaking, Shi Guangminfu's clothes were already soaked. When he was about to leave by car, the excited employees surrounded his car and shouted loudly: "President, beware of catching a cold!" !Take care of your body and work better. Don't worry! We must work hard!" Faced with all this, Shi Guangmin couldn't help but burst into tears. He was moved by the sincerity of these subordinates who worked hard for the prosperity of their company.He thought of his responsibilities more and loved his subordinates more.From then on, his subordinates also loved Shiguangminfu even more, and worked hard to repay Shiguangminfu's love for them.

Many managers will be deeply moved when they read this story, but have you ever thought about: Has this phenomenon occurred in my business? Can I value and care about my employees as much as Shiguang Senfu? Can I put myself and the employees on the same footing as Shiguang Minfu, and really get along with them? The ancients said: There is nothing more touching than emotion.After the emotion, the heart moves, and after the heart moves, straighten out. In foreign countries, management scholars usually call the management model with emotional investment as the main content "soft management", and set off a wave of "soft management".Compared with the previous laissez-faire management method of "management, blocking, and pressure" where labor-management confrontation, distinction between superiority and inferiority, respect for power, and frequent punishment of employees, this kind of "soft management" that uses emotions to control people and hearts is undoubtedly the first in the management circle. Unstoppable trend.

For an excellent leader, to create a top team, the first task is to win the hearts of the people. Managers learn to move employees, and employees will move you. The north wind and the south wind compete to see who can take off the coat on the passerby.The north wind first blew a biting cold wind. As a result, pedestrians wore their coats tightly in order to resist the invasion of the north wind.The south wind blows slowly, and suddenly the wind is sunny. Feeling the warmth of spring, pedestrians first unbutton their coats, and then take off their coats. The south wind has won. This language vividly illustrates a truth: warmth is better than severe cold.It is better to inspire than to stress.When using the "Southern Wind" rule in management, managers must care about employees, put them first, put more "human touch", and try their best to solve the practical difficulties in employees' daily life, so that employees can truly feel the warmth given by the leaders, and be a Impressive leadership.Non-vegetation, ruthless Practice makes perfect.

The growth history of some world-renowned companies today fully proves this point: family management can win the dedication of employees. In Hewlett-Packard, Intel, Procter & Gamble, IBM, Motorola and other companies, every employee, including senior managers, works in a large office without partition walls and doors, and there is no parking space or restaurant for management .In this way, more direct and freer communication can be formed between managers and employees, and between employees, which is conducive to promoting the solution of problems. At the same time, this also reflects the management concept of equality for everyone.Grove, the president of Intel Corporation, is easy-going, and his employees regard him as a friendly partner and are willing to joke with him. He does not talk about ostentation, does not engage in specialization, and does not even have his own dedicated office.These companies use family management to their employees, so as to win employees' dedication and return with loyalty and benefits.Because employees are the ones who help the company create wealth, and it is their unremitting efforts that make the company achieve success.

What enterprises need is by no means machines that can only do work, but people with professionalism and creativity, who can work together with the enterprise through thick and thin.Nowadays, the ability to care for employees has become an important indicator for a company to grow bigger and stronger.To care for employees, in addition to making more money for them and guaranteeing their livelihood, it is also necessary to create a harmonious atmosphere of friendship and family affection for employees.Only when the company manages its employees with affection, will the employees dedicate themselves to the company.Only when the enterprise has the warmth of home, love and affection, and employees have a sense of belonging, stability and achievement, can the enterprise have cohesion, centripetal force and competitiveness.

In January 1980, outside an isolation ward in a hospital in San Francisco, an old man with a strong body, breezy gait, and a loud voice was struggling to ask the nurse to allow him to visit a patient who was hospitalized for dysentery. lady.However, nurses strictly abide by the rules and regulations and never back down. The nurse would never have guessed that this plainly dressed old man was actually the president of General Motors, Mr. Sloan, a world corporate tycoon who was once recognized as "the best manager in the world". The nurse had no way of knowing that the woman Sloan was visiting was not his family but the wife of Hassan, a General Motors salesman in California.Hassan later found out about this and was so grateful that he worked up to 16 hours a day in order to repay Sloan's care. Not only that, this move is a great incentive for all employees of GM in California. Everyone worked hard, and California's sales performance was once among the best in the evaluation of various regions in the United States. A seemingly small act by Mr. Sloan made his employees feel endless care, made them feel that they were not only employees employed by GM, but also family members of GM, made them feel valued, and inspired The enthusiasm of their work has made California's sales performance reach the "peak". Family management not only embodies a new concept of humanistic care and people-oriented.As a manager of an enterprise, having affinity is essential.Merely having affinity does not guarantee that you can have people's hearts, you must learn to play its role.This requires managers not only to care about the hearts and minds of employees, but also to care about the lives of each employee, just like parents care about the growth of their children.Only when employees realize the value of their own existence and have sufficient self-confidence, can they resonate with employees and their careers develop rapidly. Someone once went to interview the chairman of the production of "Laoganma" hot sauce. The reporter asked her: "You manage three to four thousand employees and make a turnover of four to five billion a year. How do you manage it?" The chairman said gently: "Although I have not studied business administration, I have been a mother of children." "What does this have to do with management?" "I treat my employees like children, and they are very obedient. As long as the employees have any difficulties, I will help them like helping my children." Once, an employee of "Laoganma" fell ill and was sent to the hospital, but he couldn't afford the high medical expenses for a while.The chairman immediately sent 10,000 yuan to the hospital, and comforted him to take good care of his illness. There is no need to rush to pay back the money, and it can be deducted slowly from his future salary.The employee excitedly held the chairman's hand and said, "I will work here for the rest of my life!" There is a chef in the company who comes from the countryside. His parents died early and he has two young brothers at home. However, he likes to drink and smoke, and he spends almost all of his monthly salary of more than 1,000 yuan.After Tao Huabi found out, she was very worried.One day after get off work, she went to the hotel for a drink with the chef.At the wine table, Tao Huabi said to him: "Son, you can drink whatever wine you want today, and you can drink as much as you want. But, from tomorrow on, you must quit drinking and smoking. Because you want to make your two younger brothers Go and study, and don’t be illiterate like me.” The chef was deeply moved by these earnest words, and immediately quit smoking and drinking.But Tao Huabi was still worried. She only asked him to keep 200 yuan in pocket money every month, and she kept the rest of the money for him. When will his brother need money for school, will he take it from her? ? ? ? ? ? Tao Huabi's success is largely due to her simple but effective "trick": implementing family management and making "emotional investment" in employees from beginning to end.Although she has never been to school, she understands this truth: helping one person can move a group of people; caring for a group of people will definitely move the whole group.Sure enough, this family-oriented "emotional investment" has made the cohesion between Tao Huabi and the "Laoganma" company only increase.In the minds of employees, Tao Huabi is as amiable and respectable as a mother; in the company, no one calls her the chairman, but everyone calls her "Old Godmother". Fujita, the president of McDonald's in Japan, said in the best-selling book "I am the most profitable person" that he classified all his investments and studied the rate of return, and found that emotional investment cost the least and had the highest rate of return among all investments. Emotion is cohesion, and sometimes even productivity.Emotional investment does not cost much, but the huge creativity generated by the enthusiasm of employees is incomparable to any kind of investment. Good managers are good at making emotional investments in their employees.Only through emotional investment can the subordinates feel that they have been valued and cared by the leaders, so they are willing to do their best and give full play to their potential. We've all had the experience of feeling grateful for someone who cared about us.Especially when the leader asks us how we are, understands the work, and asks about the difficulties and needs in life, we will feel warm in our hearts, think that he is a good leader, and unconsciously have the desire to obey his command. During the Warring States period, Wu Qi, a famous general of Wei State, loved soldiers like sons and sucked pus and blood for soldiers with his mouth. Therefore, he could make his subordinates unite as one and win undefeated.You are good to me, and I am also good to you. This is the common sense of life. Caring for others satisfies people's desire to care, and naturally arouses people's gratitude. However, not caring for others is tantamount to depriving others of this need and putting them in loneliness. Of course, others will not Generate a good impression of you. Changing people's attitudes also requires caring, caring and caring for subordinates, and warming his heart with sincere love in exchange for his trust. In Gongxin, there are many successful cases, proving the great power of caring and considerate method. There was a young worker in a certain factory who grew up in a cadre family and was an only child. He was doted on since he was a child and developed a bad habit of being lazy and lazy.After entering the factory, I was afraid of suffering and tiredness, and my organization and discipline were poor.In order to achieve the purpose of leaving the factory, he pretended to be sick for a long time and did not go to work. Later, he simply slept in the dormitory of the unit and could not get up. He deliberately wet the bed every night. At this time, the secretary of the Youth League branch of the workshop in the same dormitory did not hate him or alienate him, but cared about him and got close to him. For three consecutive months, he dried his wet bedding every day, and finally influenced him.He reviewed his mistakes bitterly and bitterly. From then on, he worked actively, worked hard to study technology, and became a technical expert in the workshop.This method of sincerely caring and loving each other is very effective in changing their attitude. In addition to caring about each other with practical actions, we must also be good at showing concern and consideration for the persuaded in ideological confrontation.This care and thoughtfulness is manifested in your full understanding.From the clothes he wears, the decorations he wears or the home decorations, to his work and achievements, and the mistakes he has made, the more you know, the better, and the clearer you show, the more self-esteem he will feel and the more you will feel. I am caring about him, otherwise how would I know so many things about him? In this way, you will make yourself a pleasant person for the other party, and may effectively change his attitude.Of course, expressing understanding can only be appropriate, and if it exceeds a certain limit, it may cause the opposite effect. The so-called considerateness is also manifested in the fact that you present the facts, reason the truth, and explain the interests involved, so that the person being persuaded feels that your advice does not have any personal purpose, and there is no malicious intention, but to help him sincerely. For his sake, for his own interests. Some people often complain that what they say is all from the bottom of their hearts, and the other party still can't listen to them.The reason is probably that when you reasoned, you didn't put yourself in the other person's shoes, and you didn't make the other person feel that you were out of goodwill and concern, so you couldn't move the other person's heart.If you base your persuasion on the basis of sincerely helping people and thinking about them, you will be able to conquer the other person's heart. Every leading cadre will face job transfer or parting scenes.On such a special occasion, convey deep feelings in a plain, heart-to-heart speech.The following is a speech delivered by Comrade Wang Yang when he left Chongqing in December 2007. Chongqing's tomorrow will be even better Wang Yang Today I made a special trip to the municipal government to say goodbye to everyone. There are four main meanings: First, thank you for your strong support for my work.Before leaving, everyone gave me high praise for emotional reasons.In fact, the development of Chongqing is by no means my personal ability, but determined by our system and the crystallization of collective efforts.In recent years, despite the repeated adjustments of the main leaders of the Municipal Party Committee, it is indeed rare that Chongqing's economy and society can still maintain a sustained and positive development momentum.One of the important reasons is that the main leaders and teams of the municipal government are of high level and ability, and have a high sense of political responsibility, which is indispensable for the sound and rapid development of Chongqing.This is what I feel the deepest, and it is also the reason why I always feel that I owe something in my heart.I would like to take this opportunity to express my sincere gratitude to you all. Second, I sincerely hope that everyone can support Comrade Xilai's work as much as you support me.Due to work reasons, since the 16th CPC National Congress of our city, three municipal Party secretaries have actually been changed, and immediately Comrade Bo Xilai came to Chongqing to perform his duties again. Under such circumstances, the government's responsibility is even heavier.After Comrade Xilai came, the work needs to be a familiar process. I hope that the comrades of the municipal government will grasp the work more closely and more solidly.Moreover, there are still many problems in the current economic and social development and work that needs to be grasped urgently, such as the price increase of refined oil and commodity prices, the preparation and holding of the economic work conference at the end of the year and the beginning of the year, and many comrades will face the problem of advancing, retreating and retaining when the new term is changed next year. etc.If we are careless, our good economic situation may not continue to improve, although major problems will not appear.Therefore, everyone works hard to support Comrade BXL's performance of duties.At the same time, we must also support the work of Comrade Hongju.Comrade Hongju is an old SZ and deputy secretary of the municipal party committee. When the secretary is handed over from the old to the new, the central government hopes that he will play a good role as a link between the past and the future. He will be under greater pressure and more responsibility.Moreover, after Comrade Xilai came, Comrade Hongju had to spend more time thinking about the work of the Municipal Party Committee.Therefore, I hope that everyone will be divided into guards, manage their own affairs well, and do their work better, so that Comrade Hongju can free up his energy to make suggestions for the Municipal Committee. Third, I wish Chongqing will continue to open up new prospects and create new glories.I am full of confidence in this, because judging from the situation in the past two years, Chongqing has a good cadre team, a good team foundation, a good work foundation, and a good material foundation. Work experience, work ability and work level.I have said on various occasions that Chongqing is a big city, an industrial city, and an inland city. It needs experience, knowledge, and ability to solve this city. Comrade Xilai can be said to be a first-class cadre in China. His performance should be a model for all Chinese cities; he was the governor of Liaoning, an old industrial base, where the industrial scale was larger than the city's total economic output; he was the minister of the Ministry of Commerce, with resources all over the world, and he was the boss of the top 500 domestic and foreign companies. They are very familiar with each other, and many of them are friends, which is very beneficial for an inland city like Chongqing to go global and do a good job in attracting investment.And when I came, the resources were only in Beijing.Moreover, Comrade Xilai is well-known at home and abroad, and will further enhance Chongqing's popularity and reputation.Therefore, I think that as long as everyone works together, under the leadership of the team led by Comrade Xilai, Chongqing will have a better tomorrow. Fourth, I will cherish this experience in Chongqing very much.Even if I make a statement, I will cherish my working experience here and the deep friendship I have formed with you.The two years in Chongqing are probably the most important two years in my life. Of course, it does not mean that I was elected as a member of the ZZJ here, but that I have established a strong relationship with everyone here that I did not have in my previous work experience.I often say that the difference between humans and animals is largely social, and the most important sign is that humans are advanced animals with emotions and thoughts.No matter what position you are in, no matter where you go, the relationship between people and the friendship formed at work cannot be blocked by time and distance.The social nature of people determines that a person needs friendship no matter where he is.Although I am transferred from Chongqing, I will love Chongqing and comrades, and I am willing to maintain precious friendship with you.In fact, think about it, there is always a day when people say goodbye to each other, after a year or two, and after five or ten years, but there is one thing that can be maintained, that is, friendship and affection.Although we are no longer working and living together, I will maintain this relationship as always. I will definitely return to Chongqing. Comrade Hongju has assigned tasks to me, and he wants me to come back to do counterpart support work in the future.Everyone should strengthen exchanges and often go to Guangdong. The Chongqing Municipal Government has an office in Shenzhen, but no office in Guangzhou. We will act as the office of the Chongqing Municipal Government in Guangzhou, and strive for Guangdong and Chongqing to become what the 17th National Congress of the Communist Party of China talked about. A role model for regional interaction. Thank you again, and sincerely wish Chongqing a better tomorrow. (Wang Yang's resume: Member of the Political Bureau of the Central Committee of the Communist Party of China, Secretary of the Guangdong Provincial Party Committee of the Communist Party of China. Han nationality, born in March 1955, from Suzhou, Anhui Province, started working in June 1972, graduated from the Central Party School, master of engineering. Former position: Communist Youth League Anhui Province Deputy Secretary of the County Committee; Deputy Secretary of the Anhui Provincial Party Committee of the Communist Youth League; Deputy Secretary, Acting Mayor, and Mayor of Tongling City, Anhui Province; Deputy Governor of Anhui Province; Deputy Secretary of the Anhui Provincial Party Committee and Deputy Governor; Member of the Party Group; Deputy Secretary-General of the State Council; Secretary of the Chongqing Municipal Party Committee, etc.)