In social places, at the negotiating table, in the sales circle, in front of the podium... wherever there are people, there is a need for communication, dialogue, superb speaking skills and excellent eloquence. "Eloquence, money, computer" are the three most powerful magic weapons. Eloquence ranks first among the "Three Treasures", which shows that its role and value are not trivial. In ancient times, there was Yanzi, who was an envoy to Chu, with extraordinary eloquence and earned his face; Su Qin used his eloquence to win the seal of the six kingdoms; Zhang Yi lobbied everywhere and made contributions; Liang Qichao, Sun Yat-sen, Lu Xun, Mao Zedong, Zhou Enlai, Wen Yiduo and many other eloquent giants.

Premier Zhou Enlai made an impassioned speech at the Bandung Conference, expressing the voice of the Chinese people with eloquence. The words are amazing, and the eloquence embodies "the ability to speak and the achievement to do". No wonder, Liu Xie sighed in the poem: "The debate of one word is more important than the treasure of nine cauldrons; the tongue of three inches is better than the teacher of a million." A philosopher said that the eyes can contain a beautiful world, while the mouth can create a wonderful world. world.In modern communication, eloquence is productivity.If you speak, you will get rich, and if you speak, you will win.Whether one can speak, can speak, really affects a person's wealth accumulation and success or failure.

When you suddenly realize that you are not born with the potential to "make money" and "success" because of your clumsy tongue, there is no need to feel upset.Don't worry, the God of Wealth will not stop looking after you because of this.On the contrary, if you are born deficient, you can make up for it the day after tomorrow. As long as you actively carry out eloquence training, in time, you can also practice the skill of "golden eloquence", become a person with "wealth", fame and fortune are just around the corner. Hearing this, some people may say disdainfully: "Huh, money, reputation, these are 'external possessions', people who pursue them are really vulgar..." However, if you close the door and look at the constantly rising numbers on the passbook , Thinking of the gorgeous halo of glory above the head, who doesn't secretly rejoice?If you want to taste this kind of ecstasy, without the idea of ​​"extraordinary", then please continue to read.

Salespeople eat with their mouths.As the saying goes, "If you can't buy and sell, you can't talk, and when you talk, you can sell three things." An excellent salesperson must have excellent eloquence.He will use his three-inch tongue to cater to customers, attract customers' attention, make customers have confidence and interest in products or services, and induce purchase motivation, and then break through difficulties in the transaction game to achieve sales goals. One day, Mr. Wang of a certain company was considering insuring his niece who had just arrived.Coincidentally, at this time the secretary called and said that there were two salesmen selling insurance at the door, so he graciously invited them to come in.After consultation, Mr. Wang learned that the two belonged to two different insurance companies.He is satisfied with their respective insurance rules, but expresses doubts about the efficiency of insurance companies.

At this time, the salesperson of Company A said: "On the day of the accident, my insurance company sent the check to the policyholder in all likelihood!" The salesperson of Company B said humorously, "What is that?" One of my clients accidentally fell down the stairs, and while he was waiting for the hospital ambulance, he already got a check for compensation from our company!" Mr. Wang couldn't help laughing after hearing what the salesman of company B said, and he had a good impression of him.Naturally, the insurance intention is more inclined to B company.A week later, Mr. Wang picked up the business card left by the salesperson of Company B and dialed the number on it...

In this way, the salesperson of company B signed a big order, not only earning performance for the company, but also getting a generous bonus next month. It can be seen that good eloquence is a golden key to successful sales.For salespeople and marketing people, whether they can speak or not often directly determines the success or failure of their transactions.Usually, talking salesmen can sell more items than other people, and get more sales commissions.Over time, a person with "talent" will sooner or later become a person with "wealth". In today's China where the market economy is in full swing, business leaders who are eloquent and eloquent are increasingly showing a unique advantage.The leader speaks pertinently and forcefully, with something to say, and authority does not seek self-reliance; the leader's words are sharp and aggressive, which will force the other party to make concessions or reach a consensus; Union, create huge spiritual wealth and material wealth for the enterprise.

At the beginning of this year, according to a report from China Eloquence Network: A rubber company originally mainly produced "Jiefang shoes" with black soles and yellow tops and "tennis shoes" with white bottoms and blue tops, and it has already reached a considerable scale.However, in recent years, the sales of these two kinds of shoes have been falling all the way, resulting in a large backlog of products in the factory.When the company was on the verge of bankruptcy, at a large order meeting, the leader of the company saw the right time and began to enthusiastically introduce the difficult process of the company to customers from all over the world, and assured the customers: "We failed because of the aging of our products. Now that we have researched and developed new varieties, we are going to introduce new products of the company to the market, which is a great success!"

The entrepreneur seized the opportunity to speak out and spread the soul of the enterprise to the public with decisive words. The new image of the enterprise's perseverance and comeback quickly took root in people's minds.As a result, "one word aroused thousands of waves", customers reacted very strongly, and they ordered samples one after another.At the end of the order meeting, the leader of the company also "strike while the iron is hot", and reiterated that all employees should work together to turn the battle, and the whole factory must endure hardships, suffer, work hard, and develop new products and famous products!

Without business leaders who dare to speak and can speak, without the touching eloquence of business leaders, can this company recast its corporate soul in a short period of time, get a lot of orders, and improve performance? "Where there is voice, there is power; where there is eloquence, there is the horn of battle, and there is the dawn of victory." Eloquence is to leaders what oxygen is to life.It is hard to imagine how a leader with poor eloquence can support the situation in the working environment, climb steadily, and become a practitioner of millionaire wealth. The best talkers are the ones with the best humor.Bacon also said: "Those who are good at talking must be good at humor." In some debates, cleverly use the humorous trick of "leading the enemy according to the situation, and lure the enemy to go deep" to find a breakthrough, and receive "although there is no golden tripod, but it can give you a lot of money." The opponent's spirit is so heavy that it has no power to fight back", and finally the opponent is convinced and willing to bow down.

A guest went to a star restaurant for dinner and ordered a "lobster sashimi".When the dish was served, the guest found that the lobster on the plate was missing a lobster, so he curiously asked the waiter why.The waiter didn't know how to answer for a moment, so he had to invite the boss. Seeing this, the boss first apologized and said, "I'm really sorry, sir. You know, lobster is a cruel animal. Therefore, the lobster you ordered may happen to have a claw bitten off when it was fighting with its companions." At the same time, the guest did not show weakness, and also cleverly replied: "Since this is the case, please replace me with a lobster that was beaten!" The boss was speechless, so he had to order the waiter to re-serve the dish according to the customer's request.

Both the boss and the customer use humor to clarify their respective positions while creating a relaxed and lively atmosphere.The charm of verbal humor is that the words are not clear and straightforward, but people can understand them through twists and turns.If the customer is furious and furious, I am afraid it will be a different result, right?It is not difficult to see that the eloquence of customers is even better.Customers are not at war with their bosses or furious, but "make the best use of the situation" and use artistic words to compete with their opponents. As the saying goes, "One sentence makes people jump, and one sentence makes people laugh." Language must be artistic, master the scale, and in the process of demonstrating eloquence, adding some "humor" seasonings can help you turn your disadvantages into advantages. Turn a crisis into a turning point, and there is nothing wrong with talking and laughing. Do you envy those speakers who speak calmly in front of a large audience, who speak confidently and calmly with witty remarks, and who speak eloquently to infect the public?envious!Do you want to make the other party feel "the spring breeze is blowing on the face" instead of "the language is tasteless and the face is disgusting" when you talk to others?Of course I want to! But the problem is, I dare not speak, I am not good at speaking, my words are dumplings boiled in a teapot-they can't be poured out!I am most afraid of meetings.A week before the meeting, I started to be nervous, and the closer the meeting day was, the more nervous I was, and I was so nervous that I couldn't sleep at night; sitting at the conference table to speak, my face was red and my brain was blank; my heartbeat would speed up, and my legs would not work The ground trembles, and the voice trembles and trembles; what I say is meaningless, out of order, and unreasonable... What should I do if I am so stage frightened? ! It doesn't matter if you don't dare to speak, you are not good at speaking, or you can't speak. The key is to understand the importance of eloquence and strengthen your study to become steel.As long as you are not dumb, your ability to speak can be enhanced by training your "tongue". Xiao Chunu, an early proletarian revolutionist and speaker in my country, acquired extraordinary eloquence through hard training.When he was still teaching at Chongqing National No. 2 Women’s Normal School, in addition to carefully preparing lessons, he went to a secluded place behind the school every day at dawn, took out a mirror and hung it on a tree branch, and practiced speeches repeatedly in front of the mirror. Observe your facial expressions and body movements from the mirror.After hard training, he has mastered the superb art of speech, and his teaching level has also improved rapidly. In 1926, when he was only 30 years old, he worked in the Guangzhou Peasant Movement Workshop hosted by Comrade Mao Zedong. A person with good eloquence can attract the attention of leaders, appreciate colleagues, and admire subordinates.We have a thousand reasons to admire other people's eloquence, but there are even more ten thousand reasons to become a person with good eloquence ability.Train according to the strategies in the book and persevere. In addition to being able to speak lotus flowers, it will also greatly improve your professional image, career prospects and career development. Bowl overflowing. Social eloquence is a skill, an art.Through the medium of good eloquence, a person can become the protagonist in social interactions, strangers can get acquainted, long-standing barriers can disappear, and even conflicts between units, social groups, and countries can sometimes be resolved. can be resolved through it. However, not everyone understands the profound meaning of this in interpersonal communication.Some people are familiar with their words and can flash their insights, which gives people a sense of shrewdness and wisdom; It is tasteless and makes people fall asleep; some people use words improperly and endlessly, which not only affects the effect of speaking, but also affects their social image, and even leads to communication failure. The person with the worst eloquence is probably the one who blathers.But in real life, most of these people still think that they are eloquent.As everyone knows, the essence of speech lies in its essence, grasping the essence of what is to be expressed, putting words to the point, and using strength on key issues can often achieve the effect of winning with one move. In the 1988 U.S. presidential election, the Democratic Party created the impression among voters that Bush had no independent claims. They even said that "Bush is the shadow of Reagan."During conversations, Democrats always like to ask in a sarcastic tone: "Where is Bush?" How should this question be properly answered?Ayers, Bush's campaign consultant and veteran political public relations expert, designed an answer for Bush: "Is it wrong that Bush is at home with Mrs. Barbara?" The answers Ayers designed for Bush were quite artistic and added a lot of luster to Bush's statesmanship, which is the power of eloquence.Just imagine, if you are ridiculed by others in the social arena, if you immediately give the other party a head-on blow, what effect will it have?Maybe you think you are a winner, but in the eyes of others, you are a narrow-minded and inarticulate person.On the contrary, in any occasion, a person with good eloquence can always win the favor of others and gain a lot of support and understanding.With good eloquence, we have a priceless treasure that will benefit us for life. Lin Yutang, a master of language, said "the art of language", which means that language is not an ordinary tool, and its use is different from other tools.This book starts from a practical point of view, speaks with examples, integrates theoretical guidance and practical operability, with exquisite language and refined words, and tells everyone how to improve their speaking ability and become the most popular person. There are inevitably mistakes in the book, please criticize and correct!