Chapter 93 Ideas that have won the approval of two million people

A few years ago, American Magazine had a remarkable development.At that time, the rapid growth of its sales caused a sensation in the entire newspaper industry.Is there any mystery in this?This mystery is the recently deceased John Hidden and his thoughts.When I first met Mr. Hiddendale, he was in charge of the public interest department of American Magazine.At that time, I had already written several articles for his journal, so one day, he sat opposite me and had a long conversation: You know, the public is selfish, they are only interested in their own affairs.They may not have much interest in whether the government owns the rights to the railroads, but they definitely want to know how to get ahead in society, how to make more money, and how to maintain good health.So, if I were the editor of this magazine, I would make sure to tell the public how to take care of their teeth, how to shower, how to stay refreshed in the summer heat, how to get a job, how to treat employees, how to buy a house, how to memorize things, and how to avoid Syntax errors, etc.

Generally speaking, readers will be interested in character stories, so I will ask many wealthy people to tell how they made millions in real estate; I will also ask prominent bankers and directors of major companies. Tell me a long way about how you went to the road of success among all living beings. Shortly after this conversation, Hidden Dow took over as editor.In the following period of time, the magazine's circulation was much smaller. Relatively speaking, this was undoubtedly a failure. However, Hidden still insisted on his own ideas and put them into practice.So what?Unexpectedly, the magazine's circulation soared to 200,000 copies, then 300,000, 400,000, 500,000—why?What it boils down to is that what's in the magazine is exactly what the public needs.Before long, the magazine grew to sell 1 million copies a month, then 1.5 million, and finally 2 million.However, its development did not stop there, and American Magazine continued to grow and develop over the ensuing years.All of this is due to Hidden Road satisfying the reader's private interests.