Chapter 81 to take full advantage of the visual

As we mentioned in Chapter 4 of this book, the nerves from the eye to the brain are much more powerful than the nerves from the ear to the brain; scientific knowledge tells us that the function of sight is twenty-five times greater than that of hearing . There is an old Chinese proverb that expresses the same truth: "Seeing once is worth hearing a hundred times." Therefore, if you want your expression to be clear, you might as well outline your main points and make them visible.This is also the method often used by John Patterson, the recently deceased general manager of the famous National Register of Assets.He once wrote an article for the Journal of Systems Approach in which he introduced this presentation method:

I personally think that it is far from enough to let the audience understand and accept you with your speech. For your ideal goal, we also need a lot of means as a necessary supplement, and one of these means is to use pictures.If diagrams are more persuasive than mere words, pictures are even more persuasive than diagrams.This very ideal method is to show the various points of the speech with pictures, and use words to connect and combine them.I discovered a long time ago that for the audience, pictures are far better than my dry lectures. Don't underestimate these funny little pictures, they have extraordinary functions.And for these cartoon productions or "picture language", I have a complete system: a circle plus a dollar sign represents one banknote, a schoolbag plus a dollar sign represents many banknotes; a moon-shaped face represents a good result Or influence; draw five horizontal lines in a circle, representing eyes, nose, mouth and ears respectively, and changing the shape of these horizontal lines will change their meanings—downward corners of the mouth represent outdated people, upturned corners of the mouth represent keeping up with the times Trendy people.Indeed, these pictures may not be very beautiful, but we should understand that an excellent cartoonist does not necessarily have to draw the most beautiful pictures, as long as these pictures can express your ideas or intentions.

If you can use these pictures correctly in your speech, you will be very successful.You can quickly draw these pictures while giving a speech to help express your meaning, and the audience will also be guided by you, step by step and finally understand the intention of your speech according to these pictures.At the same time, in the process, the audience will also appreciate the sense of humor brought by these pictures. In the past, I once hired a painter and traveled with him in various painting shops. For those pictures that were not painted properly, our artist would quietly sketch them, and then perfect them into perfect pictures when we came back .Then, I would go out in public and have the painter show them the way things are.As soon as I heard about the slide projector, I went to buy one. With it, I can project pictures on the projection screen, so that my speeches become more efficient.Then animation came out, and I was lucky enough to be one of its first products.Now, I have a lot of animation films and more than 60,000 slides.

Of course, not all speech topics and occasions need to be shown with pictures, but if we can use them properly, we can better attract the audience's attention and arouse their interest, so that our speech can be expressed clearly correct.