Home Categories social psychology Carnegie The Art of Public Speaking

Chapter 63 use the display method

The easiest way in the world to attract attention is to hold something in your hand and show it to everyone.Even savages, half-demented people, babes in cradles, monkeys in shop windows, dogs in the street, etc., all pay attention to this method of stimulation.Moreover, this approach is often most effective when dealing with a highly qualified audience.For example: Mr. Ellis in Philadelphia held up a coin with his thumb and forefinger at the beginning of one of his speeches. Naturally, every audience saw it clearly.Then, he asked everyone present: "Have you ever picked up such a coin while walking? Those who are lucky to have coins will have a variety of conveniences in the development of real estate. He only needs to hand over this coin." That’s it—” Afterwards, he strongly condemned all kinds of wrong and immoral behaviors in the process of real estate development.

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