Chapter 34 Chapter 6 Strengthen Your Memory

Edison discovered that, for six months, twenty-seven of his assistants had taken the same route from the electric light factory to the main factory in Menlo Park, New Jersey.There is a cherry tree beside this road, however, these helpers turn a blind eye to it. "The brain of the average man," said Edison with great force, "is but one part in a thousand capable of responding to what it sees. How weak is our power of observation--really the power of observation." What happens when you introduce some ordinary people to your friends?And that's often the case: within a few minutes, your friends will forget the names of those people.Why is this so?This is because your friends never paid them enough attention.

Perhaps, he would say that his memory is too poor, but that's not the case, it only shows that his observation skills are too poor. Suppose your friend took some pictures on a foggy day, but they were not clear because of the fog, he would never blame the camera. Similarly, how can one imagine a clear memory and complain about one's own memory because one's impressions of others are vague? Zeusf Blazer, founder of The New York World, put these words on the desks of every employee at his publishing house: Accurate, accurate, accurate, that's what we need.You hear someone's name exactly, ask him to repeat it, ask him how to spell it.In this way, he will be motivated by your interest, and you, because of your concentration, will naturally remember his name.This way, you get a clear and precise imprint.