Chapter 28 Dr. Kenwall's Method for Designing Speeches

As I've said, there are no hard-and-fast rules for how best to organize a speech.In other words, there is no one design or scheme or format that works for all or most speeches; however, the following speech designs can be useful in some situations.Dr. Russell Kenwall, recently deceased and well-known author of The Land of Diamonds, once told me that he gave many lectures on the following outline: (1) State the facts; (2) Arguing the facts; (3) A CALL TO ACTION. Many speakers also found the following design helpful: (1) list the problems; (2) cure the problem; (3) CALL FOR COOPERATION.

Or, to put it another way: (1) There is a situation that requires radical treatment; (2) We should take measures to deal with this situation; (3) Your reasons for this action. The following outline is another concise design for a speech: (1) Obtain the attention of those who are interested; (2) Earn trust; (3) State the facts and call attention to the value of your proposal; (4) A call to action to achieve the goal.