Chapter 25 failure is also a victory

Among the great and outstanding figures in human history, quite a few of them had a difficult childhood and were even abused by fate, but the strong are always good at finding the fulcrum of life.They adjusted their mentality in time, endured the hardships of life tenaciously, walked through the years of poverty, and broke through the siege with persistent efforts. with greatness. If you have looked carefully at yourself and studied the lives of successful people you admired, you will have discovered that all the best opportunities occur in times of adversity.Because only when faced with the possibility of failure, will you want to make a fundamental change and win from danger.When you experience some temporary setbacks, and you know it's only temporary, you can seize the opportunities that adversity presents.

One day, two robbers happened to pass by a gallows where a prisoner was hanged, and one of them exclaimed: "How good our profession would be without this damned gallows!" Then the other robber said: "Pooh! You idiot, fortunately you have this frame, if not, everyone will be a robber, which round will we get you and me?" In fact, all kinds of occupations, skills and careers in the world are like this, because difficulties scare off some mediocre competitors.Spencer said: "The greatness of many lives comes from the suffering they endured." The best talents are often tempered by fire, and all are honed out of solid rock.

There are many people in the world who have not been tempered by hardships and cannot stimulate the latent power in their bodies, so their talents cannot be brought into full play.And only hard work can help people achieve success, and only those who work hard will get what they expect in their hearts.Suffering and obstacles are not our enemies, but our benefactors.Because each of us has a rebellious psychology, and this rebellious psychology develops the power of opposition in the human body.It is the emergence of suffering and obstacles that develops the power within us to overcome obstacles and resist suffering.

This is like the oak tree in the forest, which, instead of being broken, grows taller and taller after being ravaged by thousands of storms.As the tempest beats down the oak trees, so all the pains, torments, and sorrows that men endure inspire their faculties, train them. An area of ​​Chicago's North Michigan Avenue now known as Folly Lane. In 1939, the office buildings there were at the end of their days.There are only empty floors in the buildings.You're lucky if you rent out half of a building, and it's been a bad year for business.Negativity hung like a dark cloud over the Chicago realtor.At that time, you can often hear such arguments: "There is no point in advertising, there is no money at all." Shady areas.He had an idea and he acted immediately!

The man had been hired by the Northwestern Mutual Life Insurance Company to manage one of the company's buildings on North Michigan Avenue.The company acquired the building in foreclosure.When he started the job, the building was only 10 percent leased.But in less than a year, he had it all rented out, and there was a long waiting list sent to him.What's the secret?The new manager sees unoccupied offices as a challenge, not a misfortune.When we interviewed him, he described what he did: "I know exactly what I want to do. I want to rent out these rooms 100%. Under the circumstances at the time, it was very difficult to do this. Therefore, I must do my job perfectly, and I must do the following 5 points :

(1) To choose a satisfactory tenant. (2) To inspire attractiveness, offer tenants the most beautiful offices in the city of Chicago. (3) The rent should be no higher than what they are paying now. (4) If the tenant pays us the same monthly rent on a one year lease, I am responsible for his current lease. (5) In addition, I will decorate the room for the tenant for free.I'm going to hire creative architects and fitters to remodel the offices in our building to suit each new tenant's personal preferences. By reasoning, I can get the following results: (1) If an office cannot be rented in the next few years, we will not be able to get income from that office, but if we do it according to my method, we may not get much income at the end of the year, but this situation will never be better than our It's even worse when no action is taken.And we should be better off because we meet the needs of our tenants, who will pay their rent on time and on time for years to come.

(2) The rental office is only based on one year, which is an established habit.In most cases, rooms are only vacant for a few months before new tenants are accepted.Therefore, the hope of getting rent will not be too disappointed. (3) In a well-appointed building, it is easier to relet if a tenant must withdraw at the end of the year in which his lease expires.A free office decor won't outweigh the gain either, as it will increase the stock value of the building as a whole, and the results are excellent.Every newly decorated office seems more opulent than the one before.The tenants were very helpful, and many paid extra.One tenant spent $22,000 on remodeling work.

“The building started out 10% leased and was 100% leased by the end of the year. None of the tenants wanted to leave when his lease was up. They were happy to live in their new ultra-modern offices. Year one We also did not raise the rent after the lease expired; in this way, we won the trust and camaraderie of the tenants.” Now let us review the beginning and end of this story.There is a man who is facing a serious problem.He has a huge office building in his hands, but 9/10 of the offices in this building are unoccupied.However, within a year the building was 100% leased.Now, just next door or so, dozens of buildings are still empty.

The difference between the two situations is, of course, the different psychological attitude of the managers of each building to the problem.One says, "I have a problem, and that's terrible." The other says, "I have a problem, and that's good!" A man who can seize the good opportunity for his problem to reveal its truth, look into it and seek a solution, then he knows the essence of positive attitude.If a person can form a working idea and then put it into practice, he can turn failure into success. To put it simply, the person who has won the first place will not have anything more glorious than getting the first place. For him, at most he can only continue to be the first place, and he may even drop to the first place. Second or third mishap.On the contrary, for the person who gets the last place, for him, the worst result is just the last place, but it is possible to improve to the penultimate or third place.Difficulties are a stimulus to us, and can stimulate our growth and progress.

The poverty or wealth referred to here certainly does not refer to economic factors alone. It can also be said to be failure and success, degeneration and growth, which is what people often call "prosperity and adversity".The famous Japanese writer Masaharu Taniguchi once said in his book "You Are a Man of Infinite Ability" that "falling is an opportunity", and the meaning is the same.These are words that we should understand well.Indeed, if one grain of wheat does not fall to the ground and die, how can it produce much more?The more intense the pain you experience, the sooner you will mature and improve mentally and personally.

Therefore, once we face difficulties, don't be afraid to shrink back, just keep one thing in mind: don't be swallowed by adversity.Don't be overwhelmed even though you are facing more intense pain than ever before.You must know that if you indulge too much in self-pity, you will lose everything because of this fall, and you will never be able to stand up.We should be thankful that adversity is coming, because this is the best opportunity for us to test ourselves. After going through the danger firmly, a magnanimous road will be shown in front of us.