Chapter 45 Point out the direct relationship between you and your audience as soon as possible

Use the second-person pronoun "you" in your speech instead of the third-person pronoun "he, they".This keeps the audience feeling personally involved. When speaking, point out as soon as possible that there is some direct relationship between you and your audience.If you feel honored to be invited, tell the truth.That's how Harold McMillan opened the line when he spoke to his senior class at DePauw University in Greencastle, Indiana. "I am very grateful for your kind words of welcome," he said. "As the Prime Minister of Great Britain, it is indeed not an easy matter to be invited to your school. However, I feel that my current government position may not be kindly invited by you. The main reason.” He went on to mention that his mother, an American, was born in Indiana, and that his father was one of DePauw’s first graduates.

“I can assure you that I am honored to have some relationship with DePauw,” he said, “and proud to revisit the traditions of my hometown.” Needless to say, McMillan's mention of the school, as well as his mother and pioneer father, immediately won him a friendship. Another way, is to mention the names of people in the audience.Once, at a banquet before a lecture, I sat next to the keynote speaker.I wondered how he was so curious about everyone and kept asking the host of the party, who was the guy in the blue suit, or what was the name of the lady with the flowered hat, until he stood up to speak, I just realized why he was curious - he used the names he just learned very cleverly in his speeches, and I saw the joy on the faces of those whose names were mentioned. This simple technique has also won the speaker warm friendship from the audience.

Then look at how Frank Pace, Jr., the president of General Dynamics, uses a few names to unexpected effect.Here's what he said at the American Life Religious Company's annual dinner in New York: "In many ways, tonight has been an enjoyable and meaningful evening for me," he said. leadership, which has made him an inspiration and inspiration to me personally, to my family, and to our audience as a whole...Secondly, the devotion to religion of both Louis Strauss and Bob Stevens has grown from their commitment to The enthusiasm for public service is evident. It is my great pleasure to sit between the two of them..."

A word of caution though: if you use fancy names, and you get them by asking, make sure they are correct; you have to really understand why you are using them; and you can only mention them in a friendly way They, of course, have to be restrained. There is also another way to keep the audience's attention at all times.Use the second-person pronoun "you" in your speech instead of the third-person pronoun "he, they".This keeps the audience feeling personally involved.It has been pointed out earlier that if the speaker wants to grab the attention and interest of the audience, he cannot ignore this point.I have quoted as an example several passages from the lecture entitled "Sulfuric Acid".

“Most of us measure liquids in pints, quarts, gallons, or barrels. Like we say, quarts of wine, gallons of milk, or barrels of honey. When we find a new well, we also say Its output is several barrels. However, there is a liquid, because the production and consumption are too large, must be measured in tons. This liquid is sulfuric acid. "Sulfuric acid is closely related to our lives. If you don't have sulfuric acid, your car can't run, then you can only ride a horse or drive a carriage like in ancient times, because sulfuric acid is needed to refine gasoline and make cars. Whether it is you The electric light in the office, or the light on the dining table, or the little light that guides you to bed at night, would not exist without sulfuric acid.

"When you wake up in the morning, you turn on the tap and turn on the water to take a bath. The nickel faucet, in the process of manufacturing, must also use sulfuric acid. Sulfuric acid is also used to make your enamel bathtub. The soap you use may also be made of oil and sulfuric acid. Made of... Towels were exposed to sulfuric acid before you even touched your towels. Your imitation celluloid combs couldn't have been made without sulfuric acid. Also, your shaving The knife must have been dipped in sulfuric acid after being tempered. "You put on your underwear, put on your coat, and button it up. The bleaching and dyeing of the cloth cannot be done without sulfuric acid; and the button-maker may feel that it cannot be made into your buttons without it. The leather-maker uses Sulfuric acid is used to treat the leather of your shoes, and it does its job when we polish our shoes.

"Then you go downstairs to breakfast. And if you don't happen to be using pure white cups and plates, that's a must. Because sulfuric acid has been used to make gilding and other decorative dyes. As long as your spoons, knives, and forks are Silver-plated ones should also be dipped in sulfuric acid. "The wheat that makes your bread or your burrito uses phosphate fertilizers that require a lot of sulfuric acid to make. If you're eating buckwheat and molasses, molasses can't do without it... "So, throughout the day, at every level of life, it affects you. No matter where you go, you cannot escape its shadow. Without it, we not only cannot fight, we cannot To build a peaceful life. So this sulfuric acid, which is a very important and basic need for human beings, really shouldn't be completely ignored by everyone...but unfortunately, it is actually ignored by everyone.”

This is what a student in one of our training courses in New York said.His clever use of "you" keeps the audience engaged by immersing them in concrete situations.However, there are times when using "you" is dangerous. Instead of building a bridge between you and your audience, it may divide you.This can happen, for example, when you condescendingly address or preach to an audience as though you were a wise man.The best way to do this is to say "we" instead of "you". Dr. WW Bauer, the head of the health education group of the American Medical Association, often speaks like this on radio and television. "We all want to know how to choose a good doctor, don't we?" he always said, "and since we want to get good service from doctors, shouldn't we know how to be a good patient? "