Chapter 29 become one with the audience

As soon as you start speaking, you should state that there is a connection between you and your audience.If you feel honored to be invited to speak, say so.When Harold McMillan addressed his graduating class at DePauw University in Indiana, he began: "I am very grateful for your kind welcome speech. As the Prime Minister of the United Kingdom, it is a rare opportunity to be invited to give a speech at your school. But I know that my current title may not be the main reason for your invitation."He then mentioned that his mother was American, born in Indiana, and that his father was one of DePauw's first graduates.

“I assure you that I am honored to have such a relationship with DePauw University,” he said. “Now, I am delighted to bring back this family's ancient tradition.” Doubtless McMillan mentioned American schools and the American way of life his mother and pioneer father had known, and in doing so he won him an instant friendship. Another way to open up the conversation is to call out some people in the audience by name.Once, I was sitting next to the speaker of the day at a dinner party.I was surprised that the speaker kept asking for the names of certain people during the meal, which made me feel very strange.Throughout the meal, he kept asking the hosts who the person in the blue suit was at a certain table, and what was the name of the lady with the flowered hat.When he got up to speak, I immediately understood why he did it.He weaved the names he had just learned into his speech so deftly that the joy on the faces of those whose names were mentioned in the speeches and I feel that this simple technique has won the audience for the speaker Warm friendship again.

Then look at how Frank Pace, Jr., the president of General Dynamics, uses a few names to unexpected effect.He spoke at the American Life Religious Company's annual dinner in New York: "Tonight has been a very joyful and meaningful time for me. First, my own pastor, Robert Epoa, was in the audience. His words, deeds, and teachings have made him my An inspiration and inspiration for individuals, families, and all of us...Secondly, the religious devotion of Louis Strauss and Bob Stevens here has expanded into a public devotion... that can be compared with It is my greatest honor to be sitting with them.”

"It should be noted that if you are going to mention an unfamiliar name, especially a name that you have just asked, make sure that you are not mistaken. Be sure why you are mentioning this name, and do it in an appropriate and decent way. Proposed. "Also, another way to keep the audience's attention at peak speed is to use the pronoun 'you' instead of 'they'. This keeps the audience in a state of self-awareness. This As I pointed out earlier, a speaker cannot ignore this factor if he wants to hold the attention and interest of his audience. Here are some excerpts from a speech entitled "Sulfuric Acid" by a student in one of our training courses in New York:

"Most liquids are measured in pints, quarts, gallons, or barrels. We usually say quarts of wine, gallons of milk, and barrels of honey. Find a After a new oil well, we will also say that its production is several barrels per day. However, there is a liquid, because the production and consumption are too large, it must be calculated in tons. This liquid is sulfuric acid. "Sulfuric acid is involved in many aspects of our daily life. Without sulfuric acid, your car can't run, you have to ride a horse or drive a carriage like in ancient times, because sulfuric acid has to be widely used in refining kerosene and gasoline. Regardless Whether it's the electric light that lights up your office, or the lamp that lights your dining table, or the little lamp that guides you to bed at night, none of this would be possible without sulfuric acid.

"You wake up in the morning and you turn on the faucet to run the water. You turn a nickel faucet, and sulfuric acid is used in its manufacture. You also use sulfuric acid in the manufacture of your enamelled bathtub. You use Soap may also be made from oils plus sulfuric acid treatment... before you even deal with your towel it has been treated with sulfuric acid. The bristles on the hair comb you use also needs to be treated with sulfuric acid , your celluloid comb would never have been made without sulfuric acid, and your razor blade must have been dipped in sulfuric acid after being forged.

"The underwear you wear, the coat you wear, the buttons you button - the bleachers, the dye makers, and the dyers themselves use them. The button maker may find that in order to make your buttons, you must use Sulfuric acid. Sulfuric acid is also used by leather makers to treat the leather of your shoes, and it does its job when we want to polish our shoes. "You go downstairs to breakfast, and if your cups and plates are not pure white, you need it. Because sulfuric acid has always been used to make gold plating and other decorative materials. If your spoons, knives, and spoons are plated Silver must have been soaked in sulfuric acid.

"The wheat that makes your bread or burritos is probably grown using phosphate fertilizers that require more sulfuric acid to make. If you're enjoying buckwheat cakes and molasses, molasses needs it too...   "Like this, throughout the day, in every way, sulfuric acid affects you. No matter where you go, you cannot escape its influence. Without it, we not only cannot fight, we cannot survive A peaceful life. Therefore, this sulfuric acid, which is so important and fundamental to human beings, should not be completely ignored by the general public...but unfortunately, it is.” This speaker uses "you" skillfully and brings the audience into the topic of his speech, thus maintaining the enthusiasm of the audience.There are times, however, when using the pronoun "you" is dangerous, and instead of building a bridge between the audience and the speaker, it may create division.This happens when we address or preach to our audience in a seemingly condescending tone.It is better to say "we" than "you" at this time.

Dr. W. W. Ball, chair of the American Medical Association's Health Education Group, often uses this technique in radio and television speeches. "We all want to know how to choose a good doctor, don't we?" he once said in a speech: "So since we want to get the best from our doctors, shouldn't we all know how to be a good patient?" Woolen cloth?"