Chapter 26 Share your speech with the audience

Russe Cornwell's famous speech "The Diamond Is In Your Backyard" was delivered nearly 6,000 times.You might think that the speech repeated so many times should have been ingrained in the speaker's mind, and the words and tone of the speech should not change again.actually not.Dr. Cornwell understands that his audiences come with varying levels of knowledge and backgrounds.He felt compelled to make the audience feel that his speech was a separate, living thing, made for this audience, and for this audience only.How did he manage to maintain a lively and cheerful relationship between speaker, speech, and audience from speech to speech? "When I visit a town," he wrote, "always try to get there early enough to see the postmaster, the barber, the hotel manager, the schoolmaster, the priest, etc., and then people talk and learn a little about their history The development opportunities that they have, and then I give speeches, talking to those people about topics that are appropriate for their local area."