Chapter 64 get to the point

Do not talk too much, use more short sentences and less long sentences when speaking.Short sentences are easy to say and listen to, concise and powerful, lively and lively.Because it is concise and powerful, it can express passionate emotions and firm will.Because it is lively and lively, it can narrate simply.This is not for others, but for yourself. In a person's life, if he wants to have a good network of contacts and a good life, he must have a good communication method. In this era of information explosion, time is everything, and short and concise words can be said to be valuable.

Years ago, a Doctor of Philosophy entered one of our training courses in New York with a bold and rude fellow who had served in the British Navy in his youth.This elegant scholar is a university professor; while his classmate who once traveled the seven seas is just a street vendor.But strangely enough, in this speech workshop, the itinerant peddler's speech was far more engaging than the university professor's. Why?The university professor was well-spoken and courteous, and his speech was coherent and clear; but his talk was missing an essential element: detail.His talk was too vague, too general.The itinerant vendor was just the opposite.As soon as he opened his mouth, he got to the heart of the matter.The content of his speech is very clear, and very specific and practical.This quality, combined with his manly energy and vivid detail, make his speeches fascinating.

The reason I use this example is because it shows that only the person who speaks concretely and clearly can have the ability to attract the interest of others. Harry Truman said, don't use two words when one word says it all.The speaking should be concise and the language should be refined, so that the listener can communicate effectively with the speaker in a short period of time.Concise and refined discourse contains the speaker's highly condensed thoughts, feelings, wisdom and strength, which leaves a deep impression on people with a bright and powerful feeling. "Speaking is not enough, expressing the meaning is the spirit." The speech should be concise, every word is concise, concise and powerful, so that people will not lose interest.Redundant words, babbling, and blah, blah, blah, blah, blah, blah.

Engels pointed out that once a concise sentence is understood, it can be firmly remembered and turned into a slogan, which is absolutely impossible for a lengthy discussion.Many speech masters in history cherish their words like gold, and they are concise and concise, leaving precious chapters.For example: Lincoln's famous Gettysburg Address is a model of being short and concise.The full text of his speech is only ten sentences, but the speech is focused and completed in one go.Lincoln's speech was about 600 words. It took less than 3 minutes from the time he went on stage to the time he left the stage after the speech. However, he won the applause of more than 10,000 audiences and caused a sensation in the United States and the world.At that time, some media commented: "This short and concise speech is a priceless treasure, with deep feelings, concentrated thoughts, concise diction, simple words and flawless writing, completely beyond people's expectations."

If your speech sounds like a world almanac, you won't be able to hold the audience's attention for long.Choose a simple topic, like "Journey to Yellowstone Park" or something, but don't try to say something about every scene in the park. In that case, the audience will be held hostage by you to make people dizzy. speed from one point to another.In the end, all that remained in the mind were vague waterfalls, mountains, and fountains.Instead, you should limit yourself to a certain aspect of the park, such as wild animals or hot springs. In this way, you can have time to develop vivid details, making Yellowstone Park come alive in front of your eyes with bright colors and infinite changes. This speech will be very unforgettable.

This principle applies to any subject, whether it's about salesmanship, baking cakes, tax breaks, or missiles.At the beginning, you must first limit and choose, and narrow the topic to a certain range so that it suits your own time. In a short lecture of no more than five minutes, one or two points can only be expected to be made.In longer talks, which can reach 30 minutes, speakers are rarely successful in trying to cover more than four or five major concepts.