Chapter 110 Concise and powerful speeches are the most shocking

People with strong self-confidence and decisiveness in handling affairs generally speak simply and without sloppy words; those with outstanding thinking and cognitive abilities speak concisely and delicately, and do not make long speeches.In modern society, people have a strong sense of time, and speaking concisely will give people a sense of vitality.Spoken words naturally have strength, and speech is even more so because of its special form of existence. On July 1, 1863, a decisive battle in the American Civil War began at Gettysburg near Washington.After 3 days of fierce fighting, the northern troops won a complete victory.After the war, Pennsylvania and several other states decided to jointly establish the National Martyrs Cemetery in Gettysburg, where all the soldiers who died were buried.

On November 19, 1863, the inauguration ceremony of the cemetery was held, and President Lincoln of the United States was invited to give a speech.This was very difficult for Lincoln, because the speaker of this ceremony was the former US Secretary of State Everett. Lincoln was only invited to "speak a few appropriate words" after Everett because of his status as president. ".Everett was not only a well-known statesman at that time, but also recognized as the most capable orator in the United States at that time, especially good at speaking at memorial ceremonies.At this ceremony, his two-hour speech was indeed wonderful.In this case, how can you build a good relationship with your audience and win them over in the end?Lincoln decided to win with simplicity.It turned out that Lincoln was a big success.Although his speech was only 10 sentences, and it took only two minutes from the stage to the stage, the applause lasted for 10 minutes.Lincoln's speech not only won the warm welcome of more than 10,000 audience present, but also caused a sensation throughout the country.The newspaper at the time commented: "This short speech is priceless, with deep feelings, concentrated thoughts, and concise diction. Every word and every sentence is simple and elegant, and the writing is flawless. It is completely beyond people's expectations." Tetter himself wrote to Lincoln the next day: "It took me two hours to finally get to the central idea you explained, and you made it clear in just two minutes." His speech manuscripts were collected in the library, and the speeches were cast into bronze inscriptions and deposited in Oxford University, as the highest model of English speech.

This example shows that Lincoln's ability to control language is extraordinary.At the same time, it also shows the importance of conciseness and conciseness in verbal communication. A prominent British bishop addresses soldiers at Upton Camp during World War I.They will be sent to the front to fight, and of course only a few of them understand why they are sent to the front.But the archbishop ignored all these backgrounds and talked to them about "international goodwill" and "the right of the Serb nation to a place under the sun." It is amusing that half of them even Serbia doesn't know anything.Facing such an audience, he might as well give them a resounding eulogy with the profound "nebula theory".This has exactly the same effect.Fortunately, none of the cavalry slipped away during the whole speech, not because they were fascinated by what they heard, but because every exit was guarded by gendarmes to prevent them from slipping away.

I have no intention of disparaging the bishop, who is a scholar to the core.If he made such a speech in front of a group of religious people, it would probably appear to be overwhelming and full of power; but now he is facing soldiers who are about to go to the front line. And I got it!Why is he like this?Evidently he did not know his audience, nor did he know the real purpose of his speech, which made him at a loss as to how to achieve his purpose. When we speak in public, we usually face a large audience with complex personnel composition and uneven knowledge levels. Therefore, we are required to take this into consideration when we make speeches, taking into account the minimum education level of most people in the audience, and try to use Simple language explains a complex truth.

If a speaker wants to make his speech move people, he often does not rely entirely on his eloquence. Although a speech requires superb eloquence skills, the content of the speech must be clear and specific, concise and vivid, and attractive. At the same time, the speaker himself To be sincere, so as to produce the power to touch people's hearts. In order to get better results in a speech, the language must be concise and concise, so that the listener can obtain more and useful information in a shorter time;