Chapter 30 Chapter 30 "Focus on Customers" and the Flexible Application of Stock Market Theory

China is an ancient country with a long history, rooted in the long history of feudal society. Since the early period, our country has gradually formed a whole set of hierarchy of superiority and inferiority.For example: in a country, there is a distinction between monarch and minister; in a family, there is the order of father and son, husband and wife; in friendship, there is also the so-called distinction of subject and guest.With the progress of society, most of these red tapes have been abandoned by people.However, the relationship between the host and the guest has remained largely unchanged. "The guest changes with the host", and we still use the principle that "the guest should not take the host away".The subject and the guest are the distinctions in etiquette between people, and they should not be confused. If they are confused, there is no distinction between the subject and the guest. This is what Confucius said, "the name must also be corrected".However, if it is applied to the occasion of struggle, there is no boundary between the subject and the object. In short, the one who can dominate people is the master, and the one who is dominated by others is the object.

"Focus on customers" is the sixth strategy in the fifth set of "Thirty-Six Strategies". "Take advantage of the gap to step in, hold back the host, and gradually advance." The guests are divided into different grades. Those who cannot gain a foothold are temporary guests, those who can gain a foothold are long-term customers, and those who have been customers for a long time but cannot be in charge are low-level customers. You can gradually grasp the secrets and become the master.If you want to focus on customers, the first step is to fight for customer seats; the second step is to take advantage of the gap?The third step is to be fixed; the fourth step is to grasp the machine; the fifth step is to become the master.In military practice, this is about changing from passive to active and striving for the advantage of the first opportunity.

During the Spring and Autumn Period, Qin State General Meng Mingshi and others led a heavy army to attack Zheng State. They wanted to take advantage of Zheng State's unpreparedness and destroy it in one fell swoop, so they have been marching secretly. Coincidentally, there was a cattle trader named Xian Gao in the state of Zheng. He bought hundreds of cattle and sold them in Zhoujing. When he went to Yangjin, he met a friend named Jian Ta. During the chat, Xian Gao asked if there was any news from Qin State, and Jian said, "Qin's army has been ordered to attack Zheng State and set off on Bingxu Day in December. I'm afraid they will pass by here in the next few days." Surprised, I thought that Zheng Guo was the state of my parents, and once it was destroyed by Qin, wouldn't it be humiliated by others.He wanted to return to the country to report the letter, but the time was not allowed. In desperation, he had a plan in mind, and immediately bid farewell to him. While sending people back to the country of Zheng to report the letter, he prepared gifts for the army himself, and brought twenty fat pigs with him. Niu, go to meet the Qin army alone.

When Xian Gao walked to Yanjin, he happened to meet the outpost of the Qin army. He quickly stopped the way and said to the Qin soldiers, "I am an envoy of the state of Zheng. I have something to see the commander in chief." Qin Bing reported the matter. The commander, Yu Mingshi, was taken aback and thought, "How does Zheng Guo know the whereabouts of our army?" He asked Xian Gao for advice.When Xian Gao saw Yu Mingshi, he falsely passed on the order of the king of Zheng Guo, saying: "Our country knows that the general will lead the army to humiliate the open state, so we specially sent the minister Xian Gao to meet the labor army." He presented the gift list.Yu Mingshi pretended to be calm and asked: "Since you are here to work in the army, why is there no letter from your monarch?"Xian Gao answered fluently: "The general set off on December 29th. I was in a hurry and didn't have time to write a letter. I just asked me to pay my respects to the general verbally." Yu Ming was even more surprised when he saw that he actually told the date of his dispatch.After being stunned for a while, he said to Xian Gao, "We are not going to Zheng State, we are going to attack Hua State, please go back and thank Zheng Hou." Xian Gao then resigned.

Yu Mingshi thought to himself, if he goes forward to attack Zheng, there is no advantage to take advantage of, it is better to really go to the country, and this trip is not in vain.So he swung his troops to attack and slide. Thanks to Xian Gao's wit, Zheng Guocai avoided this catastrophe. It can be seen that the purpose of "anti-customer-oriented" is to gain the initiative and control the opponent.In military struggle, we can adopt the technique of changing the subject to the main, changing the subject to the guest, taking advantage of the loopholes and attacking suddenly, instead of having to proceed step by step and stick to common sense.Take Chinese history as an example: the emperor is a hereditary king, and of course he is the indisputable "lord", while the rebels who seized power in the past dynasties are "guests". It is still under the Xia Dynasty, and there will not be so many heroes in China.However, the Chinese are smart after all. They do not stick to common sense, and they still seize power from generation to generation and rebel from generation to generation.Often "anti-customer-oriented".Therefore, the key to using this plan is to adapt to the situation instead of sticking to dogma. "Focus on customers" is also very important for the majority of stockholders.The stock market is ever-changing and unpredictable. Therefore, many experts have spent a lot of effort studying its laws to guide stock investment.These theories describe the law of stock operation from different angles.Such as Dow Theory, traditional stock price theory, traditional information theory and technical analysis theory, etc., have a wide influence.However, there are also many people who disagree with this, thinking that in the actual operation of the stock market, investing according to the principles of investment theory is always difficult to be effective.Because there are too many factors that affect securities investment, it is difficult to summarize them with one or several investment methods. If you can't change your thinking when things happen, just stick to book theories and be bound by traditional thinking, it is tantamount to taking stock in your own hands. The banknotes are in vain.

However, in stock market management, there are indeed some universal truths, such as avoiding greed when buying stocks, buying at low prices and selling at high prices, speculation and risk, choosing a variety of stocks, diversifying investment risks, etc. .The crux of the problem is: who can follow these investment principles? Everyone who invests in the stock market knows that investment is for profit, but how to make profit?This is the most difficult problem to solve.For example, buying in at a low price and selling out at a high price is easy to say, but what price is considered a low price?What price is considered a high price?What price should be bought, and what price should be sold?I'm afraid no one can tell.Another example is that buying stocks and avoiding greed is absolutely correct, but if someone asks you, I followed this principle and only made a little money, while others became rich by putting all their eggs in one basket. Is this principle correct?It can be seen that having principles but not using them is equal to having no principles.Most stock price theories use past stock prices to predict future stock prices, so there are bound to be differences.Theory is often more effective for long-term investors. It can predict the general trend of stock prices, while the stock price of short-term investment is adaptable. make a choice.

Stock investors who have been in the stock market for a long time and have experienced a lot of wind and waves, because they have seen many scenes and suffered from "risks", most of them have become cautious for some reason; , I usually feel at a loss for some unconventional market trends. Therefore, once an extraordinary market appears, these investors often watch the market soaring all the way, but they lack the courage to invest in it. In the end, they often end up empty-handed and regretful . For example, stock market veterans have a traditional concept: the stock price has risen for a while, and there will inevitably be a "retracement" phenomenon;Regarding this "inevitability of retracement", they gradually formed a complete set of theories, that is, the retracement of the strongest market is one-third of the upward range, otherwise it must "return" one-third of the upward range of two.According to this principle, the market has risen for a while, and it should return at least one-third of it.And often, the more these people get empty-handed and wait for the retracement to come down, the stock price just keeps going high and firm.This made these veteran investors helpless, they had no stocks in their hands, and they were a little reluctant to chase the rise, so they had to watch those novices who were not afraid of tigers eat their brains full of fat.

Weng Mou, a financial research institution in Shenzhen, held 500 development shares in his hand and waited for a long time.When the market price of development stocks rose to 55.75 yuan per share, he couldn't hold on anymore.The reason is that the average price-earnings ratio at this time has reached 96%, and he thinks this is an extremely dangerous signal.Because the price-earnings ratio of the stock markets of developing countries in the world is generally around 10% during the same period, and the South Korean stock market, which dominates the market, is only 34.1%.Weng believed that a sharp drop in the stock market would follow, so he quickly sold all the stocks in his hand.Although he made a small fortune, the stock price not only did not plummet as he expected, but instead soared all the way. By December 10, the market price of development stocks had risen to 7-95 yuan per share.Calculated, Weng made a profit of more than 10,000 yuan.This is not a small sum for him who runs a small business, so he regrets it very much.

Veterans who operate stocks know that there is a saying in the stock market: "The stock market has never passed."Things in the past often become the fetters of the present. Many novices who are new to the stock market often like to pay attention to what happened in the stock market in the past as a reference when investing.For example, a certain stock price has risen or fallen to a certain extent in the past, and based on this, a certain price should be the highest or lowest price.However, this is not the case in fact. When encountering a rising or falling wind, it is likely to easily exceed the past price standard, or fail to reach the past standard.

In a normal stock market, changes in stock prices are of course affected by many external factors, but they are always inseparable from the supply and demand relationship of the market itself, and a normal stock market is always seldom subject to administrative intervention.Because the price of the stock represents the profitability of the issuing company itself, under normal circumstances, the chances of rising or falling are equal. If one side is intervened and cannot be stretched, it cannot fully reflect the true value of the stock.And the current stock market is also something that did not exist in the past. It can also be said to be another way of saying that it fits the adage that the stock market has never had a past.

Gu Mou, a Shanghai stockholder who graduated from a university of finance and economics, has a solid foundation in the theory of stocks. He has also tried several times in practice, but what makes him regret is that every time he sells the stock, the stock price always continues to skyrocket. .Although I made a small profit of one or two thousand yuan, I didn't feel any pleasure at all. Instead, I felt lost and depressed as if I had lost thousands of yuan. In February 1992, Shanghai released the stock price of Yanzhong Industrial.The stock price rose sharply, and he hesitated at the beginning, but seeing many of his friends suddenly became rich, his heart also began to feel anxious.Based on his previous experience and his profound theoretical foundation, he felt that it would be no problem for Yanzhong's stock price to rise to five or six hundred yuan, so he not only took out all his savings, but also acted as a broker for relatives and friends, and raised a total of two hundred yuan. 300,000 yuan, and bought 700 shares of Yanzhong stock at 350 yuan per share.Unexpectedly, the stock market was volatile, and Gu lost tens of thousands of yuan in just a few weeks.The trouble is that friends and relatives immediately changed faces, and the heavy debt burden, coupled with the heavy emotional burden, made him sigh and sigh all day long.Another one burdened by theory and experience. The adage that "the stock market never goes past" can indeed be consistent with this adage during periods of great ups and downs.However, if investors put too much faith in this maxim, it often leads to failure.If all the stock market quotes are firmly in your mind, then it only has a reference value and cannot be used as a basis for decision-making. Investors should pay special attention to this point. The actual trend of the stock market will often get rid of the areas where performance and dividends affect stock prices, and become the product of factors such as financial, psychological, and human manipulation.When the stock price rises for a long time, the trend formed by the stock price index is a long belt with an upward trend. People who invest along this trend will gain a lot. If you keep in mind performance, dividends and other factors at this time, you will definitely Missing opportunities is the so-called phenomenon of "emphasizing value but not momentum" among stockholders, which means that investors' choices run counter to the stock price. From this point of view, if you really have too much investment experience and know too many "patterns" of stock price trends, if you can't flexibly adapt to the situation, sometimes it will become a burden for investment profits.Therefore, in the actual operation of investment, the most important thing is to be flexible, rather than to act according to the old stereotypes invariably, so as not to miss good opportunities.Don't stick to the past and run counter to the trend.Stock investment must be different from time to time, invest in accordance with the trend, dare to break the routine, that is, dare to "reverse the customer".