Chapter 39 Thirty-eight, three changes in Hengdian

Hengdian is also a model for the development of Chinese villages and towns in the open era because of its well-developed commerce.It is located in Dongyang City in the middle of Zhejiang Province, China. It is 36 kilometers away from Yiwu, the Chinese Commodity City, 160 kilometers away from the provincial capital Hangzhou, and 90 kilometers away from Jinhua. It is within the four-hour transportation and tourism economic circle of Jiangsu, Zhejiang, Shanghai, Fujian and Jiangxi.Since the 1970s, Hengdian began to develop industries. In 1987, Hengdian's output value exceeded 100 million yuan, and it became a town of 100 million yuan.Then on November 11, 1990, Hengdian Group Corporation became the first township enterprise group in Zhejiang.Then Hengdian completed a beautiful turn around, investing huge sums of money to build Hengdian Film and Television City, known as "Oriental Hollywood".

At the beginning of 2008, Xu Wenrong and Hengdian, 74 years old, once again became the target of media pursuit.The reason is that Xu Wenrong announced that he would invest 20 billion yuan to rebuild the Old Summer Palace. The news of a total investment of 20 billion yuan was released, and the banks that had always been very supportive of Hengdian Group also began to feel that this idea was not reliable, and began to hesitate on the loan issue.Xu Wenrong simply separated the Old Summer Palace reconstruction project from the Hengdian Group, and set up an organization called the Co-Creation, Common Wealth and Sharing Working Committee to take charge of it—the name of this committee also has Xu Wenrong’s characteristics. From the start of the business to the present, although Considered by the media as the actual controller of the Hengdian Group, Xu Wenrong has always insisted that the property rights of the Hengdian Group are collectively owned, and he wants to lead everyone to prosperity.

The idea of ​​rebuilding the Old Summer Palace displeased many.The Beijing Yuanmingyuan Management Office said, "It is illegal to rebuild or imitate the Old Summer Palace in Hengdian, Zhejiang! The Old Summer Palace does not meet the conditions for 'reconstruction'!" Zhang Tinghao, director of the Chinese Academy of Cultural Heritage, said that "rebuilding the Old Summer Palace" disrespects history The performance is extremely far-fetched and ridiculous.If the Old Summer Palace is divided into "spirit" and "entity", then the "spiritual Old Summer Palace" includes not only its historical glory, but also its history of being destroyed and continuing to this day.To rebuild the Old Summer Palace and put the soul in it is "the soul is gone." Opponents on the Internet think that the reconstruction is "destroyed by businessmen who smell of copper."Xu Wenrong dismissed it. He said: "No one has seen the Old Summer Palace before it was burned down. Why do you say that the one I built is not like the one in those days?" What is the smell of copper? Do private enterprises all smell of copper? How many jobs have our private enterprises solved? To support civil servants. Call me a smell of copper, and you are rebelling! Entrepreneurs are taxpayers, and they are your parents. You have all forgotten." Rich. He expressed his opinion that at most 70% of the information on the Old Summer Palace in China can be collected. What basis does he have? He has no basis. But I have a basis. I have collected more than 70% of the information now, and I believe that by next June , I can collect them all.”

"I can do whatever I want. As long as it is not illegal, as long as it is beneficial to the people. As long as these two points are met, I will overcome all difficulties to do it." In an interview with reporters, Xu Wenrong described his personality characteristics in this way.Obviously, when it came to rebuilding the Old Summer Palace, Xu Wenrong planned to "do whatever he wanted". From 1975 when Xu Wenrong started his business to the present, the old man has always been "doing what he wants", "overcoming all difficulties and doing it", and "he was often scolded". When asked by reporters, Xu Wenrong, who has retired for 6 years, will move out The glorious history of Hengdian comes out to escort.

In 1962, 27-year-old Xu Wenrong returned to Hengdian to work in agriculture.Previously, Xu Wenrong, who graduated from junior high school, had been working in the commercial system of Dongyang County. He used to do commercial marketing in a supply and marketing cooperative, and was later transferred to the current government's financial and trade department. At the age of 21, he became the director of the commune and district office.Xu Wenrong, who returned to his hometown to work in agriculture, soon became the party branch secretary of the Hengdian brigade.However, this party branch secretary did not focus on leading the peasants under his rule to follow Mao Zedong's instructions, the Great Leap Forward, the release of satellites, and cutting the tail of capitalism. Instead, he became the tail of capitalism.Within a few years, Xu Wenrong led farmers to set up grain processing factories, hardware factories, woodcarving factories and other factories.But the arm can't twist the thigh after all.It didn't take long for these factories to operate, and Xu Wenrong was branded a "capitalist roader", and these factories became Xu Wenrong's "criminal evidence of taking the capitalist road."He was dragged into the streets to criticize and was forced to leave his hometown and wander for 7 months.

If Xu Wenrong gave up his desire to run a factory, there would be no Hengdian model that later aroused heated discussions across the country.Xu Wenrong's character of "do what you want to do, as long as it is not illegal, as long as it is beneficial to the people, you will overcome all difficulties and do it" has played a role again.Beginning in 1971, Hengdian restarted various factories: radio component factory, soil pesticide factory, fungus factory, woodcarving factory, bamboo weaving factory.However, according to the outside world, Xu Wenrong and Hengdian started their business in 1975, because Hengdian established a successful factory in this year.At that time, Hengdian’s cocoon production accounted for 36.47% of Dongxiang’s, and most of the state-owned silk factories were closed. Xu Wenrong thought, why not set up a silk factory by himself, which could just solve the problem of silkworm cocoon acquisition.Xu Wenrong has learned the lessons of the past this time, and he wants to seek the legal right to work for this factory.Therefore, from December 1974, when he was planning to set up a silk factory, to the official approval by the First Light Industry Bureau of Zhejiang Province for the establishment of a silk factory in Hengdian, Xu Wenrong spent 5 months from the commune to the county, from the county to the city, from the city to the region, and then again. To the provincial units, level-by-level approval.Then Xu Wenrong managed to get a loan of 245,000 yuan from the bank, and at the same time raised more than 50,000 yuan from farmers' homes (an average of 2.4 yuan per person, Xu Wenrong promised to pay it back in three years).Xu Wenrong, who is good at making use of contacts, also found Hangzhou Xinhua Silk Factory through Zhejiang Silk Company. The latter trained three batches of 120 employees in Hengdian, and sent technicians to Hengdian many times for guidance.Finally, the Hengdian Silk Factory was put into operation in February 1976, with a profit of 76,000 yuan that year and 360,000 yuan in three years.

Xu Wenrong did not stop. In 1980, an engineer from Factory 4390 under the Ministry of Electronics Industry returned to Hengdian to visit relatives and met Xu Wenrong.The magnetic material expert talked to Xu Wenrong, "With the development of the economy, the electronics industry will develop at a faster speed. Magnetic materials are important basic components of the electronics industry and have good development prospects. Moreover, the domestic special production of magnetic materials There are very few manufacturers, and the market is in short supply."Xu Wenrong, who didn't know what magnetic materials were at all, immediately decided to start a magnetic material factory.He paid 50,000 yuan to the 4390 factory to train the employees sent by Hengdian and provide technical support at the same time.Later, Hengdian became known as China's magnetic capital, which started from Xu Wenrong's decision.

After 1985, the country's money tightened, but Xu Wenrong made drastic moves.This year, Hengdian invested 8 million yuan and launched 11 projects. "The earliest industrial diversification was in 1985, because I felt that the development of traditional industries such as silk was slow, and a single industry was prone to big risks, and the development of multiple industries would have 'East In 1985, Hengdian first invested in the high-tech industrial field. Every time Hengdian Group invests in a new field and opens a new factory, it considers the prospect and profit. Once it loses money, it immediately closure."

In 1987, Hengdian's output value exceeded 100 million yuan, becoming a town of 100 million yuan. On November 11, 1990, Zhejiang Hengdian Group Company, the first township enterprise group in Zhejiang, was established. It’s just that what everyone cared about at that time was the so-called “Hengdian model”. In 1984, Xu Wenrong started the "property reform" of Hengdian Group, and the product of the reform was a kind of "community ownership".The characteristics of this kind of community ownership are: 1. The government and enterprises are separated; 2. The group is collectively owned by the community; 3. The group provides a guarantee system for the members of the community; 4. The community is open; Culture is stronger.The purpose of this model is "co-creation, co-ownership, mutual wealth, and sharing" that Xu Wenrong has always talked about.A book describing the Hengdian model praised it as "market-based public ownership."

In 1993, the reform of the property rights system surged.Xu Wenrong himself not only did not change it, but instead talked about "the misunderstanding of the reform of the property rights system" in the "Central Party School Newsletter". The economic management department does not work hard to transform functions in accordance with the requirements of the market economy, and does not work hard to create a good market environment for enterprises. Instead, it promotes reform under the name of 'in the absence of a clear understanding of the purpose of the reform of the property rights system. ', 'Service Enterprise' banner, regardless of whether the enterprise itself has requirements, insists that some regions, within a certain period of time, shareholding system and shareholding cooperative system reach a certain proportion. Some party and government leaders and department leaders personally lead the team to 'pilot', 'download Catch', its momentum is similar to that of cooperatives and communes in the 1950s." When Forbes Rich List included Xu Wenrong in the list, Xu Wenrong also sneered that Forbes was so generous that he donated all the collective property to him.

However, the public soon stopped caring about that.Their research was attracted by the majestic film and television cities built in Hengdian.Xu Wenrong wandered around in the early 1990s, watched Journey to the West and Wuxi Tangcheng, and suddenly announced that he would set up a film and television base in Hengdian.It is said that vice-governors said to Xu Wenrong, if you want to be an industry, we will support you, and what kind of cultural industry do you want to do with your culture.He approached CCTV and asked if he could set up a filming base in Hengdian, but they replied that Hengdian could not be found on the map, so why would anyone go to shoot TV?Xu Wenrong said fiercely: "I will do it! I will knock you down in the future! All your attractions will be knocked down by me!" Xu Wenrong said "do what you want", and started to build Fengshen Palace, Chinese Mythology Collection Garden, Moon Appreciation Garden, and also built entertainment villages, cultural villages, paradise villages (Big Buddha Temple), and resorts. In 1996, Xu Wenrong invested 40 million yuan to build a Guangzhou Street shooting base for Xie Jin's "Opium War", and Hengdian became famous overnight as a film and television base.When Guangzhou Street was built, it is said that Xu Wenrong signed an agreement with the crew on the first day, watched the scene on the second day, and blew up three mountains on the third day. Then there is the Qin Palace in "Jing Ke Assassins the King of Qin".At that time, the Qin Palace, which had been designed by an artist for three years, suffered from no land to build, and the funds and time became more and more tight.When he arrived in Hengdian, without further ado, Xu Wenrong took out 100 million yuan to blow up 5 mountains and built the Qin Palace in 8 months. The artist was so excited that he burst into tears.Then Xu Wenrong built 14 film and television shooting bases in one go, including Qingming Shanghe Tu, Jiangnan Water Town, Hengdian Old Street, Ming and Qing Street, Ming and Qing Palaces, National Defense Base, and Hengdian Red Army Long March Expo City.Hengdian has become the film and television base with the most films in China.Many well-known films were shot in Hengdian, such as "Hanwu Emperor", "King of Kung Fu", and "The Mummy 3". Under the leadership of the old man, Hengdian has also undergone three transformations, from the textile city to the magnetic capital of China, and now it is a film and television city.Now he wants to rebuild the Old Summer Palace.He often told visiting reporters that he was not afraid of being scolded, nor was he afraid of being opposed, because Xu Wenrong had been scolded many times since he started to build industries, changed from light textile industry to high-tech, and then started to engage in cultural industries. .For him, the more important thing is to go to the government to run the "land grant" documents.When he is free, he watches movies in the office. He watches war movies, martial arts movies, and historical movies. These movies are "very pure," he said.