Chapter 42 Chapter 11 Extraordinary 2007 (3)

So far, as the local leader, Li Ning has completed the action of leading the domestic sporting goods industry to take the pace of mergers and acquisitions.In fact, in the entire Chinese market, mergers and acquisitions are generally favored by companies that hope to grow rapidly.According to a 2007 report by PricewaterhouseCoopers, including Hong Kong and Macau, China's domestic M&A transaction volume in 2007 increased by as much as 53% compared with 2006, reaching US$50.6 billion.On October 19, 2007, the British "Financial Times" pointed out another trend of Chinese enterprises' mergers and acquisitions under the title "Chinese enterprises will be keen on European and American mergers and acquisitions".According to a survey conducted by IntraLinks, a security data provider, on deal brokers in the Asia-Pacific region, nearly 60% of the respondents believe that mainland Chinese companies will outperform their counterparts in countries such as India and Japan in terms of outbound M&A activities in mature markets around the world.The survey results show that Chinese companies from many different industries are actively considering M&A activities in the United States and Europe.

In fact, domestic companies such as Li Ning, Anta, and China Dongxiang have already considered internationally renowned sporting goods brands.This is a shortcut for Chinese local sporting goods companies to enhance their brand value and enter the international market as soon as possible.Moreover, after listing, Chinese sporting goods companies have a good cash flow, and their channels have spread all over the country. Now they have a big appetite, and they are waiting for a big meal.A related person of the famous New Balance brand said in private that he has seen many olive branches extended by many Chinese companies.

In this trend of mergers and acquisitions, for Li Ning Company, the merger of Double Happiness into its subsidiary is just the beginning.According to Merrill Lynch's report, Li Ning may conduct more transactions because it still holds more than 500 million yuan in net cash after the merger with Double Happiness.After this acquisition, the well-known investment bank raised the target price of Li Ning's stock by 25% to HK$32, fully demonstrating its confidence in its next move. A coin always has two sides.In the report "Chinese Enterprises Will Be Enthusiastic about Mergers and Acquisitions in Europe and the United States", some interviewees also expressed concerns about the lack of capabilities of Chinese enterprises in identifying M&A targets and managing acquisitions.But Zhang Zhiyong does not intend to let similar worries restrain himself.He clearly declared: "We hope to complete some mergers and acquisitions that are meaningful to our future strategy in 2008, and we have never changed this goal." He is very clear that Bon Appetit's competitors will never wait for him to make foolproof preparations.For Li Ning Company, gathering superior resources as soon as possible is the best way to become a world brand.

Ideal brilliance According to common sense, the first thing that Chairman Li Ning opens his eyes every day should be: How can the sold shoes and clothes catch up to the level of Nike?However, if you ask about the future plans of the chairman of this company with a market value of up to 100 million yuan, Li Ning will happily talk about the "Athlete Hope Primary School" and the rural physical education teachers who are being trained in the "Li Ning Class". Only companies with a sense of social responsibility can gain a better foothold in the world. This is the mainstream value of European and American business circles.Li Ning proved that all this is not far from a Chinese company.

While deliberately keeping a low profile in the market, Li Ning is quite high-profile in another field, and has made a national first. This field is a public welfare undertaking that supports the development of sports.In fact, since leaving Jianlibao, Li Ning has continued Jianlibao's concept of "holding high the national flag and supporting national sports" in terms of overall concept. 20 years ago, in December 1988, after Li Ning's farewell sports party, a reporter asked Li Ning about his future plans. Li Ning replied: "No matter where I will go or what I will do, I will never leave gymnastics. I want to build A gymnastics school." Li Ning felt distressed by the current situation at that time: gymnastics is China's sports strength, but compared with the many gymnastics schools and gymnastics clubs in European and American countries, China's gymnastics reserves are very scarce.Some people in the industry also commented that this may be one of the reasons for Li Ning's tragedy in Seoul.

Li Jingwei was able to persuade Li Ning to join Jianlibao at the beginning, but he also threw out the temptation to establish a gymnastics school, and Li Ning finally nodded.Not long after Li Ning joined Jianlibao, in July 1992, with an investment of more than 1 million US dollars by Jianlibao Group, Li Ning and Chen Yongyan opened the "American Li-Ning International Gymnastics and Dance Academy" in Los Angeles, USA.This school that brings together Li Ning's painstaking efforts has a high reputation in the local area. Li Ning's gymnastics school has grown from scratch to have a wide influence, which is related to Li Ning's true love and dedication to gymnastics.

Li Ning hopes to give his life more meaning, and for him, the most important meaning in life is sports.This can be seen in his actions on his two birthdays after nine years. On March 10, 1992, Li Ning's sports school in Foshan was established.According to the description of "Prince of Gymnastics Li Ning", this day "is Li Ning's 28th birthday".The report described: "Sanshui, Jianlibao's base camp, is very close to Foshan, and it takes more than half an hour to drive there. Therefore, whenever he is free, Li Ning visits the school and tutors students in training. This became Li Ning's happiest moment. "After that, Li Ning continued to invest 33 million yuan to build the school. On Youth Day on May 4, 1997, Li-Ning Gymnastics School finally stood up in Tonghua, a prosperous area in the center of Foshan.Standing on the ceremony stage, Li Ning said with emotion: "After 7 years of hard work, the dream has finally come true. It is not easy to raise and dispatch 30 million yuan..." After 9 years, Li Ning Company In March 2001, a plainly worded message was released: "On March 10, 2001, the China Athletes Education Fund, chaired by Li Ning, was formally incorporated in Hong Kong." But careful people can still notice that this day "just happens" to be Li Ning's 37th birthday.Obviously, Li Ning got another precious birthday present. The "China Athletes Education Foundation" has become a cause he will devote himself to in the future. This foundation was jointly initiated and established by Li Ning, old friends Cai Zhenhua, Li Yongbo and other athletes as trustees. It is a public charitable organization.