Home Categories Biographical memories Li Ning: The Heart of a Champion

Chapter 16 Chapter 7 Reliable Organization (3)

After running smoothly, employees get used to the convenience and benefits of ERP. The business operation process and knowledge management solidified by the ERP system make it easy for other departments and new employees to learn from the proven successful models without having to re-explore. Gradually, Li Ning Company realized the ERP system that seemed impossible when it started in 1997, completed the first innovative practice in the industry, and realized the organization of information management. And that's just the first step. The next step that needs to be implemented is the EPOS system. "Li Ning Opens the Eyes of the Information System and Breaks Through the Bottleneck of Development" describes: "In 2002, the company's senior management finally made another decision: to establish a rapid channel terminal response mechanism to ensure weekly data analysis to accurately judge promotional activities or The effect of advertising and publicity can be realized to achieve flexible price regulation and product allocation across the country." This is another challenge. The implementation of ERP is only within the company, and this time it will face a complex sales structure and distribution network, "including direct sales stores, distribution stores, store-in-shops and hypermarkets that exist in the form of franchises and cooperation, etc., three layers At the distribution level, the scale is as large as 13 branches, more than 400 stores, and 2,000 dealers. The distribution channel is extremely complex and is a complete multi-dimensional structure, and all of these must be included in this retail terminal system."Just thinking about these jobs is mind-boggling.

In the second half of 2003, after more than half a year of repeated demonstrations and other preparatory work, the system was launched. There is no need to repeat the same strictness as when implementing ERP. The method of formulating and promoting relevant mechanisms and operating procedures has once again become a magic weapon.With this attitude, in the first half of 2004, Li Ning Company once again completed this task.Every day thereafter, the store sales terminal EPOS system running in this system will transmit the daily sales indicators to the MIS system of the branch office through data communication at the specified time, and also to the MIS system of the head office at the same time. The data is timely, accurate, and clear at a glance, truly realizing the bottom-up data association.Based on these data, the sales department can make various analysis, quickly make adjustments and timely feedback to the brand decision-making level.

ERP undoubtedly allows the company to see clearly the internal organs of the enterprise, while EPOS extends its perspective to the nerve endings. Despite the achievements, "working hard to explore" is still Guo Jianxin's consistent attitude.His idea is that the implementation of the system does not happen overnight, and requires continuous improvement. Evaluation from the outside gave Guo Jianxin great encouragement. In 2002, Guo Jianxin was rated as "Excellent CIO" in the selection of "China's First Excellent CIO" sponsored by IDC and "IT Manager World". At the same time, Li Ning's ERP implementation was taken as a demonstration model by SAP.In the process of implementation, Li Ning gained the most from more employees: the essence of IT is to accept new ideas, learn new experience, break through the old model, and create new value-added opportunities, which is to realize everything. Innovation is possible.

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