Chapter 14 Chapter 7 Reliable Organization

Xianyun Wild Crane There are currently two company founders who can be described as Xianyun Wild Crane in the Chinese business community. Their companies are both listed companies, and they are both No. 1 in their respective industries.The reason why they were able to let go is that both of them have cultivated companies with sound systems and standardized management during the course of more than ten years of entrepreneurship. This person is obviously not Huawei's Ren Zhengfei. The staggered relationship between the top and bottom of the communications industry and the continuous changes in the industry structure require the founder's professional judgment and spiritual support.

This person cannot be Ma Huateng. In the Internet industry with a short history, it is possible to have a regulated market and even a complete corporate organizational structure. However, in such a fast-paced technological industry, there is no template to refer to. The unparalleled judgment of the market is still indispensable. Of course, this person will not appear in Galanz, Neusoft, or Wahaha for the time being.In fact, in the 30 years of China's reform and opening up and the initial stage of the market economy, when it is necessary to rely on the entrepreneur's intuition and sensitivity to explore the market, and rely on the entrepreneur's courage and decisiveness to control the market, any entrepreneur who wants to control the enterprise with one hand It is difficult for an entrepreneur to become a strategic manager behind the scenes.

So far, though, at least two people in China have done it.One of them is Wang Shi, who is well-known throughout the country.Also in 1984, he and Li Jingwei founded their respective companies. The Vanke Group, of which he is the chairman, is now the real estate company with the highest market value in China. In 1999, he handed over the position of general manager and became chairman.Afterwards, he began to climb Mount Everest, set sail as a trainee sailor, and even became an advertising star, advertising for Landwind, China Mobile, and Ping An Insurance on TV.There is a short story on Wang Shi's blog. He said that he traveled to Xi'an, and at a remote night market stall, the small stall owner saw him and said excitedly: I know you.Wang Shi was also very excited, and the stall owner continued, "Are you the boss of China Mobile?" In fact, what Wang Shi was happiest about was being able to leave Vanke, not owning Vanke.

Another person who pursues this line is Li Ning. Unlike Wang Shi, Li Ning's letting go started earlier - counting, it has been more than 15 years since 2008.Unlike Wang Shi's hobby of mountaineering, Li Ning's hobby is more "professional" and more unknown. In 1993, Hong Kong Wireless (TVB) staged the first large-scale production series "Wu Zun Shaolin". The eminent monk of Shaolin Temple who shines everywhere, has extraordinary martial arts.In the play, he not only has many martial arts scenes, but also has a romantic relationship with the character played by Guo Aiming.Li Ning and director Wu Yu are old friends. He was originally interested in acting, and he had long hoped to cooperate with Wu Yu, so he took over this big production in 1993.So far, this TV series is still on the market.

In the second year, Li Ning continued to partner with Hong Kong movie stars such as Michelle Yeoh, Xu Zhian, Huang Qiusheng, Zheng Zeshi, etc., and starred in the movie "Seven King Kong".This time he is one of the protagonists, playing the role of a kung fu master brother in the play.At this time, it was the time when Chen Yihong, a professional manager invited by Li Ning, had been working in Li Ning Company for nearly two years.Li Ning has the possibility of decentralization. However, this movie did not sell well, so Li Ning gradually faded out of the showbiz. It is not accidental that Li Ning joined the performing arts industry.In fact, because his father Li Shibo was a music teacher, Li Ning liked to sing since he was a child. His father's original wish was to train his son to take the road of music, so he taught Li Ning the piano from elementary school and gave him family concerts to encourage him.However, it is clear that the sports genes in Li Ning's body are more intense, and he loves sports more.After growing up, Li Ning, who has become the prince of gymnastics, also recorded tapes with many sports stars. When he quit the sports world, he even sang a song on stage.As early as around 1988, when he quit the sports world, Li Ning participated in the Kung Fu film "The Battle of the Great Wall" directed and acted by Hong Kong martial arts star Lu Xiaolong, in which he played a martial artist.In the film, he does a Thomas full spin for a while, and a one-armed gyro for a while.But the response to the film was less than ideal.Later, Li Ning was attracted by his long-cherished wish to establish a gymnastics academy, and decided to set up his own economic entity, and later joined Jianlibao Company.

The first step of organization and systematization is not only the goal of Li Ning's talent training, but also the practice that the company has been continuously implementing. From the construction of the supply chain, we can see how the company is organized and systematized step by step to promote the company's development. Guo Jianxin is an IT professional who joined the company in 1997. That year, the company hit a sales stagnation.At that time, the company's top management realized that in addition to opening branches to expand sales, the second important method is to find a set of information systems to improve management levels, systematize the company's key businesses, quickly respond to market changes, and support the sustainable development of the company. and improve.This can not but be said to be an advanced management awareness among Chinese enterprises at that time.Guo Jianxin and his colleagues took on this task as soon as they entered the company.

Li Ning Company wants to become the first clothing enterprise in China to adopt ERP to manage comprehensive information.But this "first" is not easy. Today, there are already many companies that understand the benefits of IT information management, but only companies that have really tried it know the difficulties in its implementation. "China Computer News" on January 22, 2005 "Informatization Construction Accelerates Li Ning" summarizes this difficulty: "First, the company lacks money. IT is a good thing, but it may not be the first need of the company. Secondly, Management lags behind. The management mode of many enterprises is still in the era of planned economy, and the management ideas of enterprises are completely different from the advanced management ideas represented by IT. IT cannot share the same goals with enterprise management. Finally, the IT supply market is immature. Really understand the needs of clothing enterprise users , There are not many IT service providers and consulting companies that can feel the pulse of the clothing industry. Users seem to be very helpless in the construction of informatization." The company will choose to give up, but for Li Ning, it needs to complete an innovation where everything is possible.

In August 2004, "IT Times Weekly" published the article "Li Ning Opens the Eyes of Information Systems and Breaks Through the Bottleneck of Development", which introduced how Li Ning Company coordinated the contradictions and continued to push forward this seemingly impossible task: firstly, to find software factory.Every IT service provider I contacted before promised to develop a corresponding system on a common platform according to the business characteristics of Li Ning Company, but Li Ning Company needed a finished product.In the second half of 1998, Li Ning Company began to negotiate repeatedly with several foreign software providers, and finally the German SAP Company proposed that it could provide a set of AFS (Apparel and Footwear Solutions).