Chapter 45 45. The crisis is finally exposed

And if you want to sell more, you need to advertise more; if you advertise more, the product will sell more, which is a virtuous circle.Huang Chujiu often preaches his way of doing business to people. "Bai Ling Ji" was launched in 1924, and it became an instant hit.Most of the people who buy it have this kind of mentality. Since the advertisement says it is so effective, they will buy it and eat it.After I ate it, I didn't feel anything special, but my stomach felt more comfortable, my bowel movements became smoother, and I felt that my energy seemed to be better, so I bought the second and third bottles... and shared it among relatives and friends. It was recommended that the "Bai Ling Machine" became a hot seller, and orders and wholesale letters from other places flew in one after another, and it was even exported to Southeast Asia.

Huang Chujiu guessed the shopping psychology of "you get what you pay for" and "good products are not cheap, and cheap products are not good" that Shanghainese have always held, and raised the price of "Bai Ling Ji" slightly; Went to the United States to print Fu Lu Shou Samsung color picture securities with the words "beware of counterfeiting", and put one in each box of "Bai Ling Ji".When the customer opens the box, if there is no such certificate, or if there is a rough printing, it is a fake. These practices are nothing more than promoting the value of "Bai Ling Ji", indicating that this drug is now a hot commodity, not only in short supply, but also has been forged. This is another way to advertise "Bai Ling Ji".

"Bai Ling Ji" finally became another cash cow for Huang Chujiu. In the first year of listing, the turnover reached more than 500,000 yuan. By 1926, it had risen to 1.2 million yuan. Huang Chujiu took the opportunity to declare that the money he earned from "Bai Ling Machine" was not just for his own enjoyment, but also for the society.The most convincing proof is that he established the Shanghai Emergency Epidemic Hospital in 1926, and then gave up his old house on Longmen Road to the reorganized Shanghai New Pharmaceutical Association.So in 1927, Huang Chujiu was elected as the chairman of the association.In the past two years, many doctors in Shanghai have expressed their willingness to cooperate with Huang Chujiu. First, they have a good prescription in hand, and they want to promote it through Huang Chujiu's production and sales channels, which can make great profits.The second is willing to share dividends with any of Huang Chujiu's pharmaceutical companies.

Huang Chujiu believed that this was a great opportunity that should not be missed. The first step was to transform Jiufu Company from fiction into reality and reorganize Jiufu Pharmaceutical Co., Ltd., and registered with the government department at that time according to law, and registered in Tianjin, Jinan, Chongqing, Set up branches in Liaoning and other places.The address of the Shanghai head office was moved to Baike Road (now Huanghe Road), and no expense was spared to decorate the facade. The most conspicuous thing is the pattern made of nine bats, which has been plated with gold, and it is said that it took twenty-four taels.There is also an advertisement for "Bai Ling Ji", which is also plated with gold.

They also produced a cough medicine "Bolido", which is especially suitable for the needs of addicts. They mix opium smoke in the medicine and drink it. It is also enjoyable, at least it is much more free than lying in bed, and it can be taken outside Drink, this made Huang Chujiu a lot of money. At this time, Huang Chujiu was really full of ambition, but the hidden crisis was also exposed day by day. First, his body was getting weaker and weaker, and second, the turnover of the "day and night bank" was not working, which made him really exhausted physically and mentally.