Chapter 33 33. The Psychology of Gambling

Shanghai Emergency Shiyan Hospital is located at the intersection of Xizang Road and Yan'an East Road, which is the original site of Hongguang Hospital. "FullHouse" has another meaning, which is "full".In the past, when a blockbuster movie was released in the cinema, and the tickets were sold out, a "Full" sign would be erected at the entrance. House" brand. Huang Chujiu hopes that all his cigarettes will also be sold out. Whether it is "Supreme" or "Full House", Huang Chujiu wants to cater to the psychology of winning by gambling among smokers, so that they can get a good reputation.This also reflects that Huang Chujiu has a gambler's style of doing business.

Gambling cannot escape this rule: first there are small victories one after another, but in the end it always ends in a complete defeat until the family goes bankrupt.This also indicates Huang Chujiu's future. Huang Chujiu had already been warned: "Supreme Brand" and "FullHouse" brand, the sales volume is not satisfactory, and the sales are slow, there are many boxes of goods backlogged in the warehouse.The people under him came to report to Huang Chujiu, hoping that he could withdraw his troops and spend his funds and energy on the pharmaceutical industry. Huang Chujiu refused to admit defeat, and immediately came up with two new brands, namely "Red Rose" and "Kingfisher", and widely declared that the tobacco leaves of Fuchang Company's cigarettes are specially roasted, and the smoke should be mellow much. There is a word "roast" printed on the package of "Kingfisher" cigarettes. The same as before the "Kingfisher" came out, it once again pushed people into confusion, and then revealed the answer. It is a new "Kingfisher" cigarette.

The means of promoting these cigarettes are really exhausted.For example, put a picture in each pack of cigarettes, which depicts one hundred and eight generals in "Water Margin". If you can get all the pieces together, you can go to the sales department of Fuchang Company to exchange for a lottery ticket, and wait for the company to choose a day to draw a lottery in public. The first prize is a car, which the winner can take away on the spot. In fact, the one hundred and eight generals are simply not complete.Even if you buy a full 108 packs of cigarettes, or double it and buy 260 packs, many of the paintings are the same, you can't win the jackpot at all, and the tobacco companies don't have to buy cars at all.

However, there are still many people who are eager to get this luck.There are also some people who want to collect all the pictures of these 108 generals out of the hobby of collecting, but they can't collect them all after buying and buying, and they don't buy them after they buy them. At this time, the Japanese imperialists were increasingly revealing their ambitions to occupy our territory and frequently caused disturbances in the three northeastern provinces.There is Ma Zhanshan in the northeast, who once organized a volunteer army to resist the Japanese invaders for a while. Ma Zhanshan became an anti-Japanese hero for a while.Huang Chujiu took advantage of the people's hatred of Japanese imperialism and their reverence for heroes, and immediately produced a kind of "Ma Zhanshan" brand cigarettes, with Ma Zhanshan's head in a leather hat printed on the package.Unexpectedly, as soon as the cigarettes went on the market, there was news that Ma Zhanshan was bought by the Japanese army. After verification, the image of "Anti-Japanese Hero" suddenly collapsed in people's minds.However, tens of thousands of boxes of "Ma Zhanshan" cigarettes have been produced, so they have to be piled up in the warehouse and allowed to go moldy.