Home Categories Biographical memories Huang Chujiu, a Shanghai-style businessman

Chapter 28 Twenty-eight, to put on a ecstasy array

Although the red egg in the advertisement has turned into a picture of a little girl, people still don't know what happened, but their curiosity has grown even more.After another day or two, the mystery was revealed. It turned out that there was a new kind of "Xiaonan brand" cigarettes. The "little girl" actually has a real person, Zeng Weiqi, the son of Huang Chujiu's second son-in-law Zeng Huantang, and Huang Chujiu's grandson.Because he was strong and cute when he was young, he was used as a "model" for the trademark.Zeng Weiqi used to run a gym when he grew up.After the founding of the People's Republic of China, he went to Beijing and served as a referee for the national weightlifting sport. He died a few years ago.

"Xiaonan brand" cigarette ends were sold over the counter one day, and Huang Chujiuzhen ordered his staff to deliver red eggs and cigarettes to various businesses near Dachang Company. There are more than 20,000 tourists from the big world every day, Huang Chujiu naturally refuses to let them go, and wants them to eat "Xiaonan brand" cigarettes, and if they want to become addicted, they will not change to other brands, so they have to be willing to spend money.In the first two months, every tourist who buys a ticket to Dashijie will be given a pack of ten "Xiaonan" cigarettes; A pack of "Xiaonan brand" cigarettes, if opened, there must be a ticket to the big world.Moreover, there is a number printed on the ticket, and you can draw a lottery by matching the number. If you win the prize, you can get a ticket to the Great World, that is, ten tickets.There is such a cheap thing, you pass it on, not only promoting the "Xiaonan brand" cigarettes, but also attracting tourists from all over the world.

That's not counting.Huang Chujiu even mobilized actors who performed various operas in the big world, and asked them to find opportunities on stage to promote "Xiaonan" cigarettes by making jokes.There are plots or actions of eating cigarettes in the play, and they also eat "Xiaonan brand" cigarettes.This is something that comes out of the mouth of a buffoon or burlesque actor almost without thinking.Therefore, in a period of time, when tourists enter the big world, the posters they see with their eyes are "Little Girls", the plays they hear are "Little Girls", and what they inhale are "Little Girls".It is impossible for tourists not to remember the "Xiaonan Brand" in their impressions.

Now, in the "big world", the "Xiaonan brand" is all over the world and dominates the world.However, outside the big world, whether people are willing to eat the "Little Girl Card" is not something you, Huang Chujiu, can control arbitrarily.Selling cigarettes is not like selling medicines. You can try your best to brag about its beneficial effects on health, but you can only go so far.No matter how sweet your words are, people are used to the original brand of cigarettes, and it will be difficult for them to change to a different brand. The most important thing is: this kind of middle and low-end cigarettes, if the upper-class people don't smoke them, they can't enter the homes of rich and distinguished guests.

Even Huang Chujiu himself does not eat "Xiaonan brand" cigarettes, but prefers foreign brand-name cigarettes. But it can't be debunked by the outside world, and we must try our best to put on a ecstasy formation. One day, Huang Chujiu said to Zang Boyong, "Is there anything wrong? Let's go for a drive."
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