Confidence should come from actions, not words Ang Lee: "Taiwan's Ang Lee won the Oscar, and Qingdao's Ang Lee will 'win in China'." Wen Wenchi: "Entrepreneurship serves the country, let the Chinese raise good cows and drink good milk." Wang Pinjie: "I chose the mainland to start a business seven years ago because there are countless Taiwanese who have successfully started their businesses in the mainland, so I firmly believe that I will be successful." Fu Dekun: "Use a knife to level the world, Fu Dekun, a man on the road to entrepreneurship."

You are doing a business, you need to love the business itself, love making money, but love what you do even more. Player profile Ang Li, 38 years old, is from Qingdao, Shandong. On the occasion of his 30th birthday, he resigned and founded Qingdao Free Trade Zone Da'an International Trade Co., Ltd., which is engaged in the export of silica gel. After 7 years of hard work, the business has grown from zero to an annual export volume of more than 5 million US dollars.He is currently the manager of Qingdao Da'an International Trade Co., Ltd. player project statement The project I bring today is to create the first brand of a new generation of cat litter in China, setting off a storm of reform in cat litter products.According to statistics from the School of Veterinary Medicine of China Agricultural University, there are currently 100 million cats raised in China, and the market share of a single cat litter product has reached 30 billion.On the one hand, keeping pets brings a lot of happiness to people's spare time, on the other hand, it also has some potential hazards to human health, such as cat excrement, which will have a lot of bacteria or odor.Our cat litter has the advantages of environmental protection, sterilization, high absorbency, convenience and easy care.The pet industry is a sunrise industry, and I firmly believe that we will be able to become the number one brand of cat litter in China.

live playback Yu Minhong: This is the first time for me to sit here as a judge of "Win in China", and I used to watch it from below.I am very happy to be here. The top 36 will go forward and the first and second places will be separated, but in my personal feeling, the world does not necessarily win the first and second places. Sometimes the losers can often make a difference. When it comes to bigger things, those who win the honor may not be able to do things, so I hope everyone loses calmly and wins happily. ... Yu Minhong: Does the 100 million cats you mentioned just now include those in rural areas?

Ang Lee: It should be included. Yu Minhong: Since the rural population accounts for the majority, the number of rural cats also accounts for the majority, and half of the cats have been removed.Rural cats will definitely not use your litter because there is so much natural sand.Just now you said that your products are exported to many countries. I didn’t hear you talk about the total number of pet cats in the world?Do you have the stats for this?Like Russia, do you know how many cats there are? Ang Lee: For each country, the statistical caliber is not the same.Some are kept at home, and some are wild cats.As you mentioned, the rural population is temporarily not very particular about the material conditions of raising cats, and it is the same in the world.Now the vast majority of our exports are developed or second-tier developed countries, but we have realized that in many second-tier countries, the pet market is gradually expanding.At present, in the more developed countries in the world, there are almost 1.5 billion to 2 billion cats.

Yu Minhong: Now your total sales at home and abroad add up to 50 million, right? Ang Lee: Yes. Yu Minhong: How much profit is there? Ang Lee: The gross profit margin is about 20% to 30%. Yu Minhong: This is a very profitable industry.According to your calculation method, it means that you already have tens of millions of gross profits.According to your profit calculation, if you come to attract Xiong Xiaoge's investment, you will already lose money.Do you know how much you want from him?Based on your profits, how much do you think the company is worth now? Li Ang: It depends on how big my business is going to be. When the business gets bigger, I will ask Mr. Xiong to pay a little more.

Yu Minhong: In fact, it does not depend on how big your company is, but on how much confidence you have in it, and persuade him to invest hundreds of millions of dollars in you, and only occupy 10% of the shares. Ang Lee: The growth rate of our enterprise is doubling, and we are very optimistic about this market. Yu Minhong: Since the speed of doubling, there must be someone besides you who wants to do this.Just now you mentioned that there should be no patent rights for this, so someone will definitely do it. What method do you use to win the championship? Ang Lee: Our technology research and development strength is very strong.Now our second generation of cat litter has come out, and the third generation is under research.We started trying to put the second generation cat litter in Italy last year.The current cat litter can not only absorb bad smell, but also emit a light fragrance, which makes your room smell better.The third generation of cat litter can let the cat urinate, through the cat litter to find out whether the cat is healthy and whether it has been sick recently.So we continue to increase the intensity of scientific research and development, and others will always follow us, so we don't worry about this problem.

Yu Minhong: Do you have a natural liking for any animal?what is your favorite animal Ang Lee: I like dogs because I am a dog, but this dog is not a domestic dog, but a hunting dog. Yu Minhong: Why not make dog litter? Ang Lee: Dogs don’t use this. Yu Minhong: I raised a dog, and it also pissed and shitted everywhere at home. Ang Lee: According to our research, there is diversity in the biological world. Dogs don’t like to go to the bathroom at home, but like to go out to go to the bathroom. Only cats have fixed points, so we have grasped the characteristics of animals. Yu Minhong: Do you have a sincere love for animals other than dogs, do you have the feeling of wanting to hug animals?

Ang Lee: Yes. Yu Minhong: Which animal other than dogs? Ang Lee: I like cows and horses. Yu Minhong: Anyway, cats are not your favorite animals. Ang Lee: Because the word you just used is my favorite, I can only bear to let it go. Yu Minhong: Okay, let me ask you another question, because a person must do things that he likes. You may like cat litter, but cats are not the first. You did not mention the importance of cats to human life.What do you think is the important relationship between cats and humans, and can humans survive without cats? Ang Lee: The most common pet friends of human beings are dogs, cats, birds and fish. Basically, these four types are more common, and of course there are different species.The cat should be said to be a very common one of the four. It is very well-behaved and docile. The owners of pets have good sustenance or communication with it. Many people raise it as a family member, not just as a Animals come to feed.Therefore, the communication between humans and animals can sometimes reach a very profound level.

Yu Minhong: How do you make your employees love cats so much? What can you do to make employees feel that making cat litter is a very sacred thing. Ang Lee: First of all, my employees have deeply realized that making cat litter is a very sacred thing, because no matter from our business, cats are friends of human beings.But it will also bring many disadvantages to human beings.Our cat litter not only solves the problem of pets, but also solves the health and living conditions of our human beings.In this sense, our employees love their career very much.Because people have various preferences and choices, I will let them pay attention to the cat litter business, but they don’t have to like cats, which is indeed a bit difficult.

Yu Minhong: Have you ever thought that if cat litter is really successful, you can extend to the cat-related industry chain. What directions do you think can help you continue to make money? Li An: We have two ideas. Apart from dogs, pets have no need for so-called toilets and sand, and some small animals, including birds, also have this need. They need to be cushioned in the bird cage, so not only Only cats need litter; on the other hand, as some products of cats themselves, we hope to build our own brand first, and we will do some work in this area. Yu Minhong: Who else is the largest manufacturer of cat litter in China besides you?

Ang Lee: Now the biggest manufacturer is doing it for me.They do it for us, they actually do it for me. Comments by Yu Minhong The No. 1 contestant Li An, in fact, your business model is very good, simple, and has a market.Because you started from cat litter products, and finally penetrated into other cat products, as well as your favorite dogs, and other animals. That is to say, your industry can actually grow bigger, and you are doing relatively well now. focus.Where is your problem?You have no real love for animals.You are running a business, you need to love the business itself and make money, it goes without saying, but you need to love what you do even more, which determines whether you will be able to do things successfully in the future.If Mr. Xiong didn't love money, he couldn't sit here. If Shi Yuzhu didn't love business, he couldn't sit here.I think Shi Yuzhu is a pure businessman. He has no psychological burden in doing business, especially when he failed the first time and did it so successfully in the next two times. Apart from this, he was relieved of all other burdens, which was the most important secret of his later success in business.For you, I think the learning from the three of us is that you have to love what you do very much, that is, you have to put your heart and soul into it, and you have to be convincing. The second is that you have created too much pressure on yourself, and you will encounter more pressure in the market than today.You are always frowning, as if you have something on your mind.You're very down to earth and sincere, if you pay attention to these issues, make yourself more sunny, and really show people I like it.If you say that you just like cats and you can’t live without cats, I will vote for you because I like cats very much.It's a pity you didn't say what you like about cats.