Chapter 22 America's No. 1 Immigration Law Firm

After the successful US tour of Chinese actors, I started thinking about another new business model.I spent nearly 20,000 US dollars to hire the best lawyer and failed to get a visa, but I did it by myself. Isn't this a huge business opportunity? I feel deeply about the irrationality of the American legal profession.Chinese students studying in the United States hate three kinds of people the most: lawyers, doctors, and auto repair shop owners.International students usually can’t afford new cars, and second-hand cars are always prone to breakdowns. If you send your car to be repaired, the boss will immediately ask someone to lift your car’s roof high and remove all the parts. $200, or $300 if you're in a bad mood.If you say "no", he has already dismantled the car.Drugs in the United States are not expensive, but it is difficult to get them.Doctors in the United States hate it. They know that you have a cold, even if you tell him the cause of the disease, they will ask him to prescribe some medicine, and he will have to check from head to toe.It was originally a small cold, but it turned into a serious cold after such a toss.Therefore, the most common medicines that Chinese students take with them are all kinds of commonly used medicines.As for lawyers, they are even more scary.They start charging as soon as they talk to you, and take the money before anything is done.But there are so many things in the United States that need legal advice, and they have to grit their teeth and send money to these lawyers.

So, I registered a new company for $100.Like the previous Hollywood entertainment film and television company, in order to show momentum, I also gave the new company a name that couldn't be bigger—America's No. 1 Immigration Law Firm.The firm specializes in solving visa issues for Chinese coming to the United States. But the lawyer market in the United States is very mature, and the competitive lawyers are all Harvard and Yale JDs.But I'm just a Ph. D. in computer science, and I can't speak at all.So, I adopted a high-profile strong way.Other lawyers charge by the hour. Regardless of whether the matter can be done or not, you have to pay for an hour for an hour of discussion. This is the rule.For me, I want to change this unreasonable charging model.The method I take is to make the price transparent, which is my core competitiveness.I clearly stated on the ad: $600 for a student visa to a work visa, and $1,500 for a green card (permanent residence permit).

In addition, for customers, success rate is more important than price.Grasping this mentality, I took another high-profile approach: no fee for failure!What's more, the wording of other law firms' advertisements is usually vague: This firm has a "higher" success rate.And I said: At present, the success rate of this law firm is 100%-because I have only done it once. Distinctive business model Five months after opening, my No. 1 immigration law firm ranked No. 1 in the immigration consulting industry in Los Angeles.The success of this company is entirely due to the use of a unique business model.

If I could sum up the key points of my new business model, it is actually very simple, and that is transparency. I broke the practice of charging by the hour in the American legal industry and moved to charging by the case.And most importantly, I propose: no fee if unsuccessful, and then charge if successful.In this way, the bad habit of the lawyer industry that the risk is completely borne by the client in the past is completely eliminated, and it will naturally be welcomed by the market. "2, 3, 5" model of enterprise development When I founded my third company, I clearly realized that the business model plays a vital role in the development of an enterprise.Later, on the basis of summarizing my own early entrepreneurial experience and years of experience in corporate management, I proposed the "2, 3, 5" model of corporate development:

For a successful company, if its success factors are calculated by percentage, the business model accounts for 20%, the market opportunity accounts for 30%, and the remaining 50% is the execution ability of the enterprise. In the period of entrepreneurship and initial development, without a unique business model and good market opportunities, it is difficult for a company to succeed.But in the end, it must be because of its execution that made this company grow bigger and develop into an excellent or even excellent company. The company has attracted a large number of customers since its opening.I only rented three phone lines and they couldn't get through at all.The phone keeps getting busy and customers start complaining.I hurriedly told the subordinates of the software company not to make software, and they all came to answer the phone for me.I tell them the standard response pattern when answering the phone is: Our attorneys are busy, so your case can only be brought to us in writing.

I am the only "lawyer" in all, and of course I am very busy.On the other hand, it also gives the impression that the business of this firm is very good.Besides, I didn't dare to meet them at all, for fear that I would reveal my truth if I talked to them.I hid in my office and was busy reading.American law books are so thick and full of difficult legal terms in English.There is no way, I can only bite the bullet.Fortunately, I invented the "catalogue reading method". Since it is impossible to memorize the details of each case, I only need to memorize the catalog.Once the client's case is in hand, I can turn to the corresponding page as quickly as possible, and then find a solution temporarily.Later, I found out that there are only a dozen types of visa cases, as long as they are handled according to the corresponding methods.As a result, I quickly became an expert in handling visas.

After this law firm operated for a period of time, more and more people came to me to apply for visas, and this business suddenly became more successful than my main business.I suddenly felt a strong sense of disappointment: I was born in computer software, but I didn’t make any money doing software, but I succeeded in working as a law firm that has nothing to do with horses and horses—is there any deviation in my life? ?