Chapter 5 "Records of Li Bai": The Greatest Hype Case in History

The greatest hype ever Of course, before Li Bai, there was another Sichuanese, Chen Ziang, who was also remarkable.Yuan Hao asked to write poems to praise him: "If you discuss poetry to match Wu's rules, you can co-author gold to cast Ziang." Chen Ziang is from Sichuan, and his background is better than that of Li Bai and Sima Xiangru.Chen Ziang was a bad boy when he was a child, and he was not a good thing. His family was rich and powerful."财" with the word "贝" is different from "cai" without the word "贝".If there are more than two, that would be great.Chen Ziang happened to be the one who had more of them than the other.

The family is rich and talented, so no one dares to control Chen Ziang's rampage in the village.When he saw a beautiful woman, he would go up and flirt with her, and if someone robbed him, he would beat her up and maim her.Catch the county government office, grab it in front, and let it out in the back.There were many such "princelings" in the Tang Dynasty.But Chen Ziang is too conceited, he is even more conceited than Li Bai, when he speaks, he is the Three Emperors and Five Emperors, and he is the life of the universe.Such a person would disdain to do such a thing.After he was beaten and disabled, the county government arrested him and released him again.Isn't this "Gao Ya Nei"?Chen Ziang didn't want to be such a person, he wanted to make contributions, so he ran to the capital Chang'an.

Chen Ziang went to Chang'an to become a "beipiao clan", but Chang'an was expensive.No matter how awesome you are, what can you do in Chang'an?You are not Wang Wei, can you get out?So Chen Ziang also felt very uncomfortable.I had to fry myself. Chen Ziang's self-hype is the most famous case.How did he hype it?In Chang'an of the Tang Dynasty, there were many people with status, and the cultural undertakings were very developed.In the Tang Dynasty, there was also an antique market like Panjiayuan today, where antiques were auctioned.Chen Ziang went to the "Panjiayuan" market and saw someone auctioning Guqin.In fact, Chen Ziang didn't know anything about guqin, but he had a good brain and had an idea, so he bought a guqin at a sky-high price.At that time, it was similar to our era. There were so many star fans, and gossip news spread very quickly. It was an era where idols and fans were easily produced, and people often became famous overnight by accident.Various entertainment communication channels at that time, such as taverns, brothels, and even the entire Chang'an city were saying: A "stick" from Sichuan paid a sky-high price for a worthless guqin.So, everyone started to pay attention to this matter, and "Yu Ji" also came to interview Chen Ziang.Chen Ziang said: "What is money? All I have is money! Everyone comes to me to get the money. Help me spread the news, saying that I, Chen Ziang, will hold a Guqin concert in the most prosperous square in Chang'an three days later. Admission is free." field." As a result, there was a huge crowd of people that day, and they were all people of status.What did Chen Ziang say?He said: "Ladies and gentlemen, I'm telling you: I'm not a musician, and I don't understand antiques, even though I paid a sky-high price for this guqin." up.Everyone present was stunned and said, "My God, who is this?" Chen Ziang said again: "What is this? Compared with my immortal talent, this is worthless. You just know 'Jianbao', do you still have culture? Now a genius is standing in front of you, and it is the greatest honor in your life to have the opportunity to meet Chen Ziang, a genius who comes out only once in five hundred years!"

At that time, people spread the news, and Chen Ziang couldn't do without being famous.In fact, Chen Ziang came for Wu Zetian. He knew that Wu Zetian was a person who did not follow the rules, and Wu Zetian wanted to do things.Wu Zetian and the Li family actually represented the interests of the two groups, and she would certainly nominate another group of people, because she didn't like to use the old members of the Li family, and she wanted to reorganize her own group.Chen Ziang was very aware of this point, he had thought about it beforehand, so he was able to hit the ground running.

Later, Li Bai repeated the method of Sima Xiangru and Chen Zi'ang from Sichuan fellows.I often joke that if we want to talk about hype and packaging, the best case should be found in literature.