Chapter 13 After the article, the practical point of view will be irrelevant

Ray Kroc, who created the McDonald's empire, once wrote a limerick to describe his entrepreneurial philosophy: nothing in the world can replace perseverance not talented There is no such thing as being underappreciated in the world more mundane Genius doesn't work either Stories of Untapped Geniuses almost a cliché Neither does education highly educated loser like crucian carp crossing the river Everywhere only grit and determination is omnipotent When you don't deliberately seek success, have no burdens, no selfish desires, only work hard, and keep working hard to solve the difficulties around you. When you work hard to the extent that you don't need to work hard deliberately, it is also the easiest time to succeed.

Most of the truly successful people are adventurers. Maybe they are cautious, but most of them have no burden or pressure.People who have too much stature, look forward and backward, and deliberately want to pursue success rarely achieve real success. The famous American entrepreneur Ray Kris once said that the most important thing for a successful entrepreneur is to be stupid, crazy, naive, and lazy. "To be stupid enough not to care about the results, to be crazy enough to put your all into work, to be naive enough not to want to be alone with the results, so you want to share them from the beginning, to be lazy enough to have a lot of people work for you. You just sit down and think about what you're doing and how you're going to do it."

The most important key to the success or failure of starting a business is to be able to move forward bravely without worrying about gain or loss, and to do what you think you need to do. Without setting too many expected goals, you can make yourself less intentional and desireless. As long as you do it persistently, Those who grasp the direction, work hard to the end, and don't take the results too seriously, can break through difficulties more easily. The biggest feature of Liu Bang's entrepreneurship lies in his inadvertence.Unlike Chen Sheng, he wanted to pursue success from the very beginning, and he worked hard and painstakingly to make himself stand out and become a leader.This huge psychological pressure dominated Chen Sheng's future behavior and restricted his development.

Liu Bang is different. He became the leader of the brothers just because of his frank personality. He didn't want to gain any achievements from it. He imitated Lord Xinling, but he liked it intuitively. Even in middle age, Liu Bang is still willing to be a small pavilion leader, and he seems to like his job very much. He doesn't feel distressed by his "unsuccess", but only tries to play his own personality. It is this that allows him to show a relaxedness that others do not have, and he naturally possesses a leadership ability that is difficult for others to imitate."

He completely let himself run with his fate, without complaint or regret, and did what he thought he should do. He was indeed crazy and stupid. Perhaps it was this that became the most important characteristic of his future success.