Chapter 33 Passive supplementary lessons

At the end of 2002, Ma Huateng's QQ charging strategy gave the three major portals an opportunity to take advantage of. The external environment was that the winter of the Internet in 2000 had just passed, and the portals that relied on the recovery of SMS services urgently needed to find new profit points. The achievement of profitability has led many business leaders to re-examine the field of instant messaging. 2003 was a good year for Tencent. Ma Huateng announced that he had become the largest message sender in Monternet. His Tencent had 10 million SMS users and an annual turnover of more than 400 million.Tencent's performance has enlightened the domestic portal websites whose SMS business is the most important source of income.

So a battle around instant messaging sounded the horn.Ding Lei of NetEase launched "Netease Bubble", Sina launched "Let's Go", and Zhang Chaoyang of Sohu launched "SoQ".