Chapter 25 How to spend listing money

After the listing, Ma Huateng said that 65% of the funds raised by Tencent will be used for strategic acquisitions, and the acquisition targets may involve value-added services in the field of e-commerce or music.Tencent’s acquisitions mainly have four directions: wireless value-added, mainly 2.5G technical services, including MMS, WAP, etc.; interactive entertainment, mainly online games, Avatar, etc.; network content, including multimedia, music, electronic magazines, etc.; E-commerce, but this e-commerce will be closely related to QQ, rather than an independent e-commerce website. Ma Huateng said that the C2C auction model is more suitable for the community attributes of QQ.

But there is no doubt that QQ will still be the cornerstone of Tencent's development.That is, in the year of listing, Tencent established a comprehensive product layout and development model.Taking QQ and qq.com as the core of the strategy, we will develop a business model of one horizontal and one vertical.Integrate wireless value-added services, Internet value-added services, interactive entertainment services, network content services and e-commerce services into the two platforms. Ma Huateng said that QQ is no longer just a chat tool, but a platform on which Tencent can integrate all businesses.Tencent is indeed "enclosing land". In the field of the Internet with a clear profit model, Ma Huateng has not fallen behind in any of them, such as portals, search, games, and e-commerce.Tencent is involved in almost the major applications of the Internet. No wonder some people exclaimed: "Tencent will become the opponent of all Internet companies!" Ma Huateng disagrees with this statement.He just wants to provide one-stop service to his users. Therefore, diversification is the only way for Tencent to develop, and there is no question of who will become its opponent.Ma Huateng said with a smile that in fact, he has a good personal relationship with Bao Yueqiao and other so-called opponents.

"Compared with ordinary SMS SPs, Tencent's biggest advantage is its monopoly on the desktop, which is the lifeblood and core competitiveness." Market analyst Han Jingkui said.