Chapter 2 Trust in the Power of Pureness——Analysis by Ma Huateng——Qin Shuo

Tencent asked me to write the preface for this book, and they thought I knew Ma Huateng very well.But to be honest, I have never been in contact with Ma Huateng. I have a business card of him, but I have no memory of it.Chen Juhong, my successor after I left "Nanfengchuang", went to Tencent to become the editor-in-chief, but I am not familiar with her. Whether she goes to "Nanfengchuang" or Tencent, it is a personal chance, and I No relationship.Also, I don't use QQ either, my daughter does. Therefore, it is really difficult for me to write the preface.But he couldn't get away with it, and the publisher said, "You are not familiar with them, so it's more objective!"

The resume of Ma Huateng I found on the Internet is as follows—— Birthplace: Chaoyang, Guangdong Date of Birth: October 1971 Graduate school: Shenzhen University Major: Computer Science Education: Bachelor Personal experience: 1989.9—1993.7 Shenzhen University majoring in computer science 1993.4—1998.10 Engineer, Runxun Communication Development Co., Ltd. 1998.10-present CEO, Shenzhen Tencent Computer System Co., Ltd. After sorting out this information, I thought of three words: Shenzhen, Technology, and Chaoshan. Why do you think of these three words? First, Wang Shi mentioned the "Shenzhen Three Horses" in an article, Ma Weihua of China Merchants Bank, Ma Mingzhe of Ping An Insurance, and Ma Huateng of Tencent.

Second, in the Internet field, the leading figures with technical backgrounds also happen to be the "Three Heroes", Ding Lei, Ma Huateng, and Li Yanhong.I once saw with my own eyes that Ding Ma and Ding Ma "cherished each other" at the "West Lake Lunjian" held by Alibaba. Third, in the past 30 years of reform and opening up, with Li Ka-shing as an example, in the rise of Chaoshan merchants (nearly 40% of the more than 14,000 foreign-funded enterprises in Shenzhen were invested by Chaoshan people), the most famous and the biggest careers are also three people, Huang Guangyu, Zhu Mengyi, Ma Huateng.

In China, if I can understand and understand the experience, experience and even lessons of the above-mentioned people, I think it may be more inspiring than any business school education.Let me share a simple experience, that is, why Ma Huateng has been able to run a business in peace and concentration? When it comes to Chaoshan businessmen, they like to do business and are sharp and tough.A more in-depth study shows that Chaoshan businessmen Su like the three strategies of "exchanging financial resources", "cash is king", and "businessmen have no territory". "Swapping out financial resources" means that although Chaoshan merchants have different paths and go their own way, they can always get a certain product from the manufacturer at the lowest price, and exchange goods with other Chaoshan wholesalers. With a variety of product sources at the lowest price, we can have a greater advantage in wholesale. "Cash is king" naturally means that Chaoshan merchants value cash flow, and they will ship when they see a profit. "One hundred credits are not as good as five cash." "Businessmen have no domain" means that Chaoshan businessmen have flexible minds, do what they want to make money, are ready to change at any time, and adapt to the market flexibly.

Being good at doing business, being good at discovering opportunities, and being good at exchanging resources are the strengths of Chaoshan merchants; while deliberately obtaining the lowest price, thinking that everything can be exchanged, and transferring wherever there is profit, are the potential weaknesses of Chaoshan merchants.Running a business with a business mindset often leads to quick success and instant benefits. Although there are huge profits for a while, it also creates future traps. In Ma Huateng, the shortcomings of Chaoshan businessmen do not seem to exist.Why is this? I thought:

First, he started his business in Shenzhen, a place with the best development of Chinese emerging companies and the most perfect corporate governance. Second, he has a technical background, has received a university education, and knows the boundaries of "doing what should be done and stopping what should be done". Third, the Internet is a new industry and a new model. It is very different from traditional industries that are heavily regulated and intervened. It is basically free from situations such as "official business" and "rent-seeking". He learned a good technology, he went to a good city, and he entered a good industry that is relatively sunny and clean and mainly relies on technological innovation.Only then did the Chinese business community have a "little brother" type of excellence.

When Wang Changchun, the editorial board member of China Business News, introduced Ma Huateng to me, he said that he was a quiet, quiet man who answered questions without dragging his feet. His appearance was bright and quiet, like an "engineer".In ten years, Tencent started with an instant messaging tool marked by a silly penguin, and has grown into an industry leader with a market value of more than 10 billion US dollars. Its business extends from instant messaging, telecom value-added, online games, to online auctions, search , Social networking... It seems to be the embryonic form of an "Internet Empire".Even under the impact of the financial crisis, Tencent's stock price in Hong Kong is still strong, with a 15% increase in the past three months.

A "Global Internet Power Map" has been widely circulated in the industry, imitating a world map. The map is densely marked with many leading and pioneering Internet companies that are still active in different Internet fields.Among them are "old giants" such as Microsoft, Google, and Yahoo, as well as "little giants" such as Facebook, Youtube, and Myspace. The only one in mainland China that is shortlisted and occupies the center of the map is Tencent. Such a division is somewhat arbitrary, but to some extent, it shows that Tencent's influence has gradually surpassed China's mainland and spread to a wider area, whether it is in network technology innovation or application innovation.

Of course, we know that Tencent’s development has also experienced many “brightness and change”, and even almost changed the entire control of the company when the Nasdaq Internet stock bubble burst in 2000. At that time, the asking price was said to be only 1 million US dollars.Even in the end, IDG and Yingke Digital, which was controlled by Li Zekai, the "Little Superman" at the time, joined forces to form a total of 40% of the wind investment shares, alleviating the crisis of survival.A widely circulated saying is that Yingke was eager to sell its 20% equity, and finally sold it to the South African media giant MIH for more than 10 million US dollars. Ma Huateng was not very satisfied.He originally wanted to find a major shareholder who was more familiar with the Asian market and could bring more integrated value to the company.

In many public occasions, when Ma Huateng responded to the secret of his success, he mostly used words such as "slow", "focus", "patience", "cautious", and "focus on technology".This sounds unremarkable.But just think about his initial thoughts after graduating from university, which is to think of the computer city "Building Machines" that are everywhere in major cities, and you will understand the wonders of this world-there are such people, although they are not lofty at first. Ambition, at the beginning, he didn't think very clearly about what kind of career he wanted to achieve, but he focused on starting a business, and always kept keen and grasping opportunities, and at the same time remained vigilant against the temptation to deviate.Finally, with a little bit of luck, a refreshing "entrepreneur" is established in front of more people, big and small, who are interested in starting a business.

"If the goal is economic growth, what really matters is the innovative entrepreneur." American economist Baumol (Baumol) studied the four economic forms of oligarch, state-oriented, large enterprise and entrepreneur. , came to such a conclusion.I firmly believe that the entrepreneurial economy and entrepreneurial spirit are the real hope of the Chinese economy.Entrepreneurs who are simple, focused, aggressive and have no special background represent the future of Chinese business. I like and admire pure power. It is the pursuit of "truth" in the sense of corporate governance, the pursuit of "goodness" that is responsible to stakeholders, and the "beauty" of continuously creating better products and services for consumers. pursuit. I look forward to more and more true, kind, and beautiful entrepreneurs in China, and I look forward to seeing the real power and lasting power of "simplicity" in them. I also look forward to "Little Ma" continuing to bring us this kind of strength of confidence.