Chapter 66 Jobs quotes

I'm very lucky because I found my true love very early on. I followed my intuition and curiosity and encountered many things that have since proven invaluable. Your work is going to be a huge part of your life, and the only way to be truly happy is to do what you think is great work, and the only way to be able to do great things is to love what you do.If you haven't found what you like to do yet, keep looking and don't stop.Just look for it with all your heart, and you'll know when you find it.Like any genuine relationship, it lasts forever.So, keep looking, don't stop!

I was over $1 million when I was 23, over $10 million when I was 24, and over $100 million when I was 25.Those numbers don't matter, though, because I don't work for the money. Being the richest person in this life means nothing to me... the most important thing to me is to go to bed every night and say to myself that we have done something amazing. Innovation is what differentiates leaders from followers. Innovation has nothing to do with how many dollars you spend on R&D. When Apple was developing the Mac, IBM spent at least 100 times as much on R&D as Apple.It's not about money, it's about what kind of people you have, how you lead, and your understanding of innovation itself.

Creativity is nothing but the ability to connect to something.If you ask a creative person how they "made" something, they'll feel a little bit wronged because they're not really "creating" something, they're just seeing something.Because they can connect different experiences they have seen before and synthesize them into something new. Sometimes, while you are innovating, you are also making mistakes.It’s better to admit mistakes quickly, and use that to improve your other innovations. The computer to me is one of the most useful tools ever, like the bicycle of our mind.

We are betting on our future. We are not willing to make products that you do and I do. Let other companies do it.For us, there is always the next dream ahead. Most of the time, users have no idea what they want until you show the design to them. Design is an interesting field.Some people think that design is how a product looks.But actually, if you think about it, design is actually the science of how a product works. Once I have a great idea, part of my job is to take the idea to people, it's to see what different people think, to get people to talk about the idea, to argue with people about the idea, to gather advice from 100s of people , allowing different people to investigate different aspects of the problem.

Basically, when you watch TV, you turn off your brain; when you want to turn it on, you use the computer. The biggest problem with Microsoft is that they have no taste.They have no taste. I'd rather make a great product as simple as writing a check, if that were the case, Microsoft would have a lot of great products. Quality is more important than quantity, and one home run is far better than two doubles. Only by pursuing A+ level talents can a good team be built.A small team of A+ talents can compete with a very large team of B and C talents. When you start a startup, the first 10 people will make or break the company.

(About the pirate team) It's more fun to be a pirate than a navy. (About the pirate team) Why be a navy when you can be a pirate? To be the yardstick of quality.Some people are not used to working in an environment that strives for perfection. I believe tenacity is half of what separates successful entrepreneurs from unsuccessful ones. (Comment on a NeXT programmer's stupidity) You baked a superb cake and they smeared shit on it. Often, people do things without thinking about why or how they do it, or whether they could do it better.They just do it because others have done it, they have done it before, and it's right to do it...not because of their own thinking.This can have serious consequences in a rapidly growing field, or in the face of strong competitors.

The most important job of a CEO is to coax, beg, and threaten your employees to do whatever it takes to achieve the company's goals.I want them to see that the purpose of the company is bigger and more valuable than they thought, so that they will give everything.When they try their best, but they are not the best, I will tell them, I believe you can do better, go back and see me when you are done. The most important decisions in life are not what you do, but what you don't do. Innovation comes from saying "no" to a thousand things, and only by doing so can we ensure that we don't go astray or labor in vain.

We are always thinking, what new markets can we enter.But only by learning to say "no" can you focus on the things that really matter. (In order to convince Sculley to become Apple CEO) Do you want to sell sugar water for the rest of your life, or do you want to change the world? (Talking about the declining Apple after being expelled from Apple) When Apple changed from a company determined to be the best computer in the world to a company that wanted to make the most money, it was corrupt.I believe that if you are optimistic about your customers, your products, and your strategy, the money will follow.But if you only look at money and forget about the rest, you will perish.

(Talk about how to save Apple after returning to Apple) The focus of saving Apple is not to save costs, but to use innovation to get out of the current predicament. People always ask me why Apple users are so loyal.It's not because they're all members of the "Mac Church"!This is ridiculous. (mantra when releasing important products) Oh, and one more thing... (Mantra) Insanely Great! I think if you do one thing very well, you should do other great things instead of staying on one thing for too long.To think about, what is the next thing. (In 2007, when I only received 1 dollar annual salary from the company) 50 cents of it was what I deserved for going to work every day, and the other 50 cents was sent to me based on my performance.

You can't connect the dots of the past when you look forward to the future, you can only connect them when you look back.So you have to believe that the bits and pieces you have accumulated now will be connected one day in your future.You have to believe in something - your courage, your purpose, your life, your karma, etc. - to believe that they will connect your life, which will allow you to follow your heart more confidently, and even, it will guide you to be different way to make a difference in your life. Sometimes life takes a brick and hits you on the head.Don't lose heart.I know very well that the only reason I have kept going is because I love what I do.

Every morning for 33 years, I looked in the mirror and asked myself, "If today were the last day of my life, would I want to do what I planned to do today?" The answer to this question, if it were many days in a row, was always "No", I knew that I should change something. There is a saying in Buddhism called the initial heart, or the mentality of a beginner. It is a great thing to have a beginner's mentality. Sometimes people worry that they are going to lose something.Remembering that you are going to die is the best way I know to avoid the thought.You've got nothing left to worry about, and there's no reason not to follow your heart. Nobody wants to die, and even if they want to go to heaven, people don't die to get there.But death is the end we all share.No one can escape it.As it should be, because death is one of life's best inventions.It promotes the transformation of life and brings forth the new through the old. Your time is limited, don't waste it living someone else's life. Don't be trapped by dogma, which means you live with the results of other people's thinking.Don't let the noise of others cloud your own inner voice, thought, and intuition, which somehow know what you really want to be, and all other things are secondary. The purpose of life is to pursue enlightenment. "Stay hungry, stay foolish" (Stay hungry, stay foolish).I always wish I could. We don't have the opportunity to do many things, and, moreover, everything has to be perfect.Because, this is life.Life is short, you're going to die, aren't you?Since we choose to use our lives to do this, it is best to be perfect, and it is best to return the value of life. I would trade all my technology for an afternoon with Socrates. Live each day as if it were your last. (The voiceover of the "Think Different" ad - although this passage was not spoken by Jobs, it moved Jobs to tears, because Jobs is the most representative of those crazy people) Dedicated to those Crazy people—misfits, rebels, saboteurs, they are like round wedges in square holes.Those people always see the world in a different way, they don't like the rules, they don't recognize the status quo.You can quote them, you can disagree with them, you can flatter or discredit them.But the only thing you can't do is ignore them.Because they are changing everything, they are driving the progress of humanity.Some people see them as crazy, we see them as geniuses.Because the only people who are crazy enough to think they can change the world really change the world.