Chapter 64 In the fourth quarter, the leader of Qiao Gang has no successor

In September 2010, Zhang Liang, investment manager of Sinovation Ventures, had an exclusive interview with the most individual investor and manager in China, Zhou Hongyi, chairman of 360 Company, about Jobs. Feng Fan's article was published on apple4.us (http://apple4.us/2010/10/zhouhongyi-on-jobs.html), which is worth reading. Zhou Hongyi said: "It is easy to fall into two misunderstandings when learning from Jobs. The first is to deify Jobs. We are all human beings, but he is a god, so what else can we learn? In fact, Jobs is also a man with seven emotions and six desires and obvious shortcomings. People...Secondly, do you know what the biggest problem with postmortem analysis is? Because postmortem analysis always looks at the benefits of doing something utilitarianly, without seeing the complete process. Looking at the success in isolation, this will lead you to draw a lot of strange conclusions...Nowadays, some companies think that Apple is nothing more than that, and instead of learning its DNA, they only copy its products, which is definitely wrong.”

Zhang Liang asked Zhou Hongyi: "What do you think the successor of Jobs should be like?" Zhou Hongyi said firmly: "It is impossible to find another Jobs. It should be Xiao Guicao. The direction and strategy he formulated, and his successors will follow. It will still be a very big company, but the future opportunities may not be grasped." Arrived." Who will be Jobs' successor?Everyone who likes Apple and Jobs will think about this question.Although everyone hopes that the leader of the Qiao Gang will enjoy immortal blessings forever and live as long as the heavens, everyone also knows that after the liver transplantation, it may depend on a little bit of luck to regain a few years of life from the hands of death.So, where is the next Jobs?If there is no leader Qiao, can the Fruit Gang continue to be as brilliant as it is today?

As Zhou Hongyi said, after Jobs, it is not easy to find another Jobs.If Jobs was so easy to learn and copy, it is estimated that Jobs himself would have opened a training class such as "Jobs Success Crash" within Apple, or recorded his own success lectures into DVDs and put them in every airport bookstore. played.If Jobs's success is only some methodologies that can be used for reference or promotion, then Jobs can completely write his winning secrets into treasures such as "Yi Jin Jing" or "Nine Yin Manual" like the ancient martial arts masters. Then find an opportunity to pass the book to the successor you designate.

According to Zhang Liang, Gates and Jobs are two different kinds of entrepreneurs.The starting point of Gates' thinking is to solve problems, while the starting point of Jobs is to create.This difference is actually something in the category of values, and it doesn't matter whether it is good or bad.In reality, there are more entrepreneurs who solve problems, such as the two founders of Google and Mark Zuckerberg, the founder of Facebook.But there are relatively few people who focus on creation, such as Jack Dorsey, the inventor of Twitter, Shigeru Miyamoto, the general manager of Nintendo, and Elon Musk, the founder of SpaceX, a space exploration technology company.The latter category is more like a writer or painter, and is also the hardest to replicate.

Jobs is the most difficult to copy, and among the entrepreneurs with artistic atmosphere, the most individual and legendary one. A former Apple director told us: "Steve Jobs' biggest mistake was that he didn't train a successor." A former Apple vice president told us: "If Jobs cannot return to the company after his sick leave, the impact may not be as great as imagined. This is because: first, the company's product layout for the next two years has been determined; Pound products are designed by Jonathan Ivey. Jobs’ role is only to criticize and suggest, so as long as Ivey does not leave Apple, Apple’s creative products will not be interrupted; 3. Although Ivey is not a manager or a speaker, but Apple also has Tim Cook, who knows how to manage, to partner with Ive."

Mr. Li Zongnan, a Chinese venture capitalist who participated in Apple's early venture capital at Xerox, believes: "Everyone is an ordinary person, and those extraordinary people are just because they have done some extraordinary things. Jobs is such a person who Ordinary people doing extraordinary things.” Perhaps, all outsiders' suspicions, speculations and analyzes are nothing but unfounded worries.Leader Qiao, who sees through life and death, may not be like us, entangled in mundane issues such as successors. Jobs is Jobs, why must there be a successor?Life is like an illusion, everything is empty, there is a kind of karma to have an Apple with Jobs, and another kind of karma to have an Apple without Jobs?

Perhaps, compared with Jobs himself, we are all too persistent, far from the point of comprehending Zen. In 1994, a reporter from the music magazine Rolling Stone asked Jobs what his purpose in life was.Jobs said: "The purpose of life is to pursue enlightenment. No matter how you define it, there is too much personal stuff here, and I don't want to talk to you about it." In 2005, in his famous speech at Stanford, Jobs quoted the back cover of a magazine and told everyone that the most important thing in life is "Stay hungry, stay foolish". Yes, if you can always maintain a heart of wisdom that is "hungry for knowledge, humble and foolish", then it doesn't matter if you can learn from or copy the success of Jobs?

As long as you follow my heart, everyone can have a magnificent life legend like Gangzhu Qiao.