Chapter 41 Section 7 Only Joe can save Apple

On May 27, 2010, when Apple, which had made a comeback, surpassed Microsoft in market value and became the largest technology company on the planet, Jobs sighed: "This doesn't feel real." Perhaps, Jobs at that moment must be recalling the grievances and grievances between Apple and Microsoft in the past 30 years in his mind. In 1997, Apple, which was on the verge of extinction, became the stage for the leader of Qiao Gang to demonstrate his unrivaled skills. After several sets of ult moves by Gang Leader Qiao, the situation has cleared up and the situation is clear. On November 4, Apple announced a partnership with CompUSA, a large US computer retailer. On November 10, Apple announced the high-end Power Mac G3 computer, and the Apple Store online store began operations immediately.Mac computers based on the PowerPC G3 sold very well, selling 133,000 units in one quarter.

On January 6, 1998, at the Macworld exhibition, after releasing a series of new products, Jobs announced an exciting news: In the first fiscal quarter of 1998, Apple turned losses into profits! Jobs told the audience: "We are very excited that the rescue plan is working. Although there is still a lot of work to be done, Apple has made it clear that we are back, and we are back as important players." Yes, Apple is back, and it's back to center stage almost all by Joe's help. On July 15, 1998, Apple announced that it remained profitable for three consecutive quarters. On January 15, 2000, Jobs announced that he would remove the word "temporary" from his title and become the official CEO of Apple.

It took another ten years or so for the revived Apple to finally turn Jobs’ dream of changing the world with technology into reality with revolutionary products such as the iPod, iPhone, and iPad. Recalling the desperate situation in 1997, I have to admire the God-like leader Joe.It has to be said that on this planet, only Master Qiao can save Apple. Jobs' love for Apple is the driving force behind Apple's recovery. Jobs once said: "Apple is like the first love in life. No matter how the first love turns out, she will always have a unique place in your life." As a first love lover, Apple's DNA was originally shaped by Jobs.

Sculley commented: "Apple has always had Steve Jobs in its DNA, even after he left. There's a sort of pagan culture at Apple. It's not like a real company, it's more like a church." A former Apple executive said: "About the return of Jobs: Everyone thought it was a very exciting decision at the time, but it took a lot of risk. Apple has a very strong corporate culture. Jobs can come back and achieve success. An important reason for the success is that Apple’s DNA at that time was still the DNA given by Jobs before. Because of this, after Jobs returned, he directly owned a team of several thousand people who could best understand and support his innovative ideas. platform."

In fact, because of DNA, everything that Apple is good at, such as branding, marketing, product design, future technology, etc., is completely in line with Jobs' own personality and expertise.If Jobs can't save Apple, who can? Many people think that Jobs' god-like ability is innate.These people obviously forgot the ups and downs of Jobs before returning to Apple.Gangzhu Qiao is a god, but this god has gradually grown and matured in the past 12 years. Jobs, who left Apple in 1985 and drifted away, was like a person who had just broken up with his first love. With the will to admit defeat, he struggled hard in the distant world. The 1997 comeback was more like a broken mirror reunion between lovers.

The 12 years of wandering, although not accompanied by a lover, was precisely the critical period for Jobs to get rid of his immaturity. In 12 years, Jobs grew from a bohemian and supercilious teenager to a leader with truly independent thinking and unique personality.Although the previous rough, bossy, impulsive, and arrogant Jobs still had the same personality, he had 12 more years of experience and tribulations. At NeXT, although Jobs was growing, he didn't really find his own stage. NeXT's positioning was too unique and deviated from what Jobs himself did best.Once he returned to Apple, Jobs seemed to have regained the soil suitable for his growth.Jobs was unusually creative in consumer-facing personal computers and electronics.Only at Apple can this creativity be fully unleashed.

Jobs 12 years ago could see the future of the world at a glance, but he couldn't manage a large team, and he didn't have the patience to cooperate with talented people, so he couldn't turn the future he saw into reality. 12 years later, Jobs can still see the future in 3 or 5 years at a glance, but this time, Jobs can not only bear the burden of humiliation and cooperate with Microsoft, but also understand the importance of gathering and using super-class talents. All future capital. In 1997, this year was a turning point for Jobs and Apple. Before 1997, Jobs was in exile, and Apple was in turmoil.

After 1997, Jobs became the real leader of Joe, and Apple became the real technology empire.