Chapter 7 Section 5 The Mystery of Success

As a Jobs fan, I have asked many people the same question: Back in 1997, why was a person who had been abandoned by Apple because of his childishness and wantonness and drifted abroad for 12 years when all the unfavorable factors were gathered? Jobs, who has been defeated repeatedly as a CEO for many years, can achieve industry myths and life legends after his return? Everyone has a different answer to this question. Jobs' success came so miraculously, so incredible.If Jobs is a god, then he must have been enlightened by Buddha sometime in 1997 by chance.If Jobs is a master of martial arts, then he must have obtained martial arts secrets such as "Nine Yin Manuals" before returning to Apple.

But is this really the case? Steve Wozniak, co-founder of Apple and the genius engineer who invented the Apple computer, has some clues to follow.When Woz saw that the returned Jobs was driving the Apple chariot with ease and constantly launching revolutionary products, he sighed proudly: "I'm delighted that Apple has reemerged, but not just because of Apple's resurgence. I'm especially delighted that Apple has reemerged in a way that's exactly the same as what Jobs and I started the company with. That kind of At the heart of the philosophy is designing great products — so good that everyone’s mouth waters like food. At the heart of that philosophy is a heart-warming feeling — a feeling of eternal pursuit and enjoyment.”

Designing great products to change the world and enjoying the joy of it—this is not so much a philosophy as it is an innovative gene deeply rooted in Jobs' blood, and it is the unique DNA of Jobs and Apple. There is only one Jobs in the world, and only Jobs could save Apple in 1997. Because of the legend, so mysterious.Everyone who likes Apple and Jobs has countless questions about Jobs: How did Jobs change the world? What kind of person was Jobs? Why did Jobs have a god-like charisma? Why was Jobs able to come back perfectly after repeated failures and create a new Apple kingdom?

What did Jobs learn from his failures? How did Jobs turn electronics into stylish art and mass consumer goods? How did Jobs build products so otherworldly that he turned industrial design into a true art? Why is Jobs' strategic vision so keen and unique? Where did Jobs' marketing talent come from? Is Jobs' management style and talent strategy worth learning from? Can Jobs' success be replicated? Perhaps, no one can perfectly answer these questions.But this does not mean that telling and appreciating the life legend of Jobs also loses its meaning.At least, the ups and downs in Jobs' life are like the thousands of rocks competing in the Baili River Gorge. If you pick some at random, it will be a wonderful and magnificent picture scroll, which can become the whole material of a legendary novel without much modification.

There are so many things, let’s start with the joint creation of Apple’s first personal computer by Jobs and Woz...