I must tell everyone that this is the most informative and best-read biography of Jobs among all Chinese books. Today, the Internet industry in China is in full swing. Millions of young people have dreamed of becoming a person like Jobs, Bill Gates, Larry Page, Sergey Brin, and Mark Zach since college or even middle school. A person like Berg who leads the trend of the times.Of all the great Silicon Valley entrepreneurial heroes, Jobs is the brightest star we can't get around. The reason is simple, without Jobs, today's world must be another look; without Jobs, there would be no Apple II in 1977, Macintosh in 1984, iMac in 1998, iPod in 2001, iPhone in 2007 and 2010 2019 iPad; without Jobs, today I can open Weibo on the iPad and play "Plants vs. Zombies" at any time, and my happy life will be postponed for at least 3 years!

Interestingly, my own career has passed Jobs by chance. In 1990, when I gave up my teaching position at Carnegie Mellon University to join Apple, Jobs had been ruthlessly abandoned by the Apple he had created.As luck would have it, when I left Apple in 1996 to pursue a broader career, it was only six months after Jobs returned to Apple. In 1998, I had decided to return to China to establish a China Research Institute for Microsoft.One day, as soon as I got home, my wife told me: "A man named Steve called you. He seemed to keep asking why you went to Microsoft and why you went to China. I thought he was your friend. We chatted. About 15 minutes."

"Which Steve is it?" I was confused. The wife thought for a while and said, "Remember, his name is Steve Jobs." It turned out that the person who called me was Jobs, who had regained the power of Apple CEO.I quickly dialed his phone. "Why don't you go back to work at Apple?" Jobs asked me on the phone. "Steve, I've been away from Apple for two years and I haven't thought about it," I said. "Listen, it doesn't matter. I know you. Your former employees thought you were a good boss. They told me they should get you back! Before you go to Microsoft, can you come here and see?" Jobs said .

"I'm sorry, Steve, but I've accepted the position at Microsoft." "It sounds like you've made up your mind?" "yes." Although I did not agree to his invitation, Jobs' love for talent still moved me.Today, in Innovation Works, in the process of starting a business with countless young people and pursuing their ideals together, I have been telling those young people who are passionate and hope to change the world, each of you should read Jobs, and you should know the truth Jobs. But I found that among the current Chinese books, although there are countless books in the name of Jobs, none of them particularly satisfied me.For translated English books, even if the content of the original book is excellent, the focus is not entirely suitable for domestic readers, and the uneven translation quality also makes the original book less attractive.Most of the books about Jobs by domestic authors are "saved" by hard work, and many books are full of a lot of false information.

I very much hope that there will be a book written by a Chinese author for domestic readers, which is rich in material and highly readable.This idea coincides with the idea of ​​Wang Yonggang and Zhou Hong to write the latest, most complete and best Jobs biography.Wang Yonggang and Zhou Hong are not only Jobs fans, but also authors and editors who have cooperated with me for many years. They have done meticulous text polishing and editing work for my "Be the Best Self" and other books.Wang Yonggang is also a senior software engineer at Google and has a thorough understanding of the history of IT technology development.It is a perfect fit for them to write this book.

In order to make this book more successful, I helped Wang Yonggang and Zhou Hong to contact more than a dozen friends who had direct and close working contacts with Jobs, including Apple's earliest venture investors, former Apple board members, former vice presidents, senior managers, senior engineers, and other friends who are familiar with Jobs.Through in-depth interviews with these friends, many wonderful stories that even I didn't know before surfaced. Some stories explained the mysteries that people have puzzled for a long time; It will not be disclosed to the media. With these "exclusive breaking news" first-hand materials, coupled with Wang Yonggang and Zhou Hong's meticulous collation, textual research, and wonderful narrative writing in the style of martial arts novels-this is really written by Chinese people in a way that conforms to Chinese habits. book of.There is no doubt that this book is currently the most informative and best-read biography of Jobs.

Finally, I would like to remind everyone that the success of Jobs really cannot be replicated!Jobs is Jobs.It is impossible for you to rely on your ability to grasp the future alone to maintain the leading edge of Apple, the world's largest technology company, like him, and it is impossible for you to yell at employees at every turn while motivating them with super contagious power It is even more impossible for him to have the dual personality of a hippie and a Zen monk while attracting countless fans to worship him like a rock star. When reading Jobs and learning from Jobs, one must distinguish clearly: Jobs’ swaying, free and uninhibited temperament can’t be learned if you want to, and Jobs’ legendary life is even more rare; but Jobs’ effective methodologies in the process of innovation and entrepreneurship, For example, industry trend prediction, product design concept, marketing skills, talent concept, management methods, etc., can be learned and used for reference.

Jobs himself is a legend, more wonderful than any fictional novel! May more people benefit from this legend! Kai-fu Lee