Chapter 19 3. Easy International Song, my sister wants to become a big sister

South Korea has a small population and the domestic market is limited, so after a certain popularity has been accumulated in South Korea, Korean entertainment companies hope that their artists can develop in the direction of Asian artists and even international artists.Even for many Korean stars nowadays, the company has planned overseas development routes and strategies for them as soon as they debut.This is especially true in the realm of song-and-dance stars. Most of the film and television stars started from filming Korean dramas and movies, like Song Hye Kyo, who followed a standard road to fame for film and television stars.Starting from drafting as a model, shooting short dramas, acting as a supporting role, and then leading the leading role, and then trying different types of films.Success is king, defeat is bandit.It is extremely lucky to have a few TV dramas like Qiaomei that are very popular.However, you still can't stop moving forward.The entertainment industry is too fast-paced, and newcomers emerge in large numbers, so we must continue to work hard and sharpen our heads to stand out.

Let's see how Song Hye Kyo develops her overseas career. How easy is it to reach Hollywood in one step? Before exploring overseas markets, Song Hye Kyo's team made various tests. There are generally three routes for Korean film and television stars to expand overseas markets.Go to Japan, go to China, go to the United States.Going to Japan is the most common route.South Korean entertainment companies have always been imitating Japanese companies.Going to China is gradually becoming an increasingly common route.Especially singing and dancing stars, they often drive straight into China from the very beginning.Song and dance stars, especially groups, also have a very common market strategy, that is, each member of the group breaks down each market one by one.Like the "Mythology" group, some people focus on China, while others focus on Japan.It is difficult for Korean stars to go to the United States. One is that the weak status of entertainment culture makes it difficult for them to achieve results in the United States. Americans are not very interested in Korean artificial beauties.As far as movies are concerned, Europeans and Americans prefer works with a strong national culture, such as Zhang Yimou's early works, or martial arts films like "Crouching Tiger, Hidden Dragon".Americans have always been relatively unfamiliar with Koreans. In "Grey's Anatomy", there is a Korean female intern. There is a plot that a patient came and said words that American doctors couldn't understand, so they invited the Korean female intern. Come.Korean female intern: "I can't understand what she said, she speaks Chinese, and I'm Korean." For Americans, Asians look similar, with black hair and yellow skin, either Japanese or Chinese, they can't think of Korea.

However, if you can gain a foothold in the United States at once, and then come back to develop the Asian market, it will be like breaking through a bamboo.Therefore, when Song Hye Kyo was lucky enough to be appreciated by John Woo, she felt that this was really a once-in-a-lifetime opportunity. In 2009, Song Hye Kyo had just finished filming "The World They Live in", and the TV series was not going well.Life closes a door for you here, and I hope it can open a window for myself on the other side.The news that Korean actress Song Hye Kyo will participate in "1949" directed by John Woo was reported by the media.Although it is not a direct cooperation with an American company, given the popularity of John Woo in Hollywood, I believe that the expectation of this film to open up the American market is greater than the ambition of only entering the Chinese film market.In order to shoot this movie, also known as "Taiping Wheel", Song Hye Kyo even jumped ship.Resigned from a powerful old company in Korea and joined Star City Entertainment where Michelle Yeoh is the boss.On the one hand, she wants to be the first sister of Star City Entertainment, and would rather be a chicken head than a phoenix tail; on the other hand, Michelle Yeoh is also one of the few women who can speak in Hollywood.

Wishful thinking was dialed loudly, but unfortunately, the movie ended up aborted.Woo Yusen sent emails to Song Hye Kyo, Andy Lau, Zhang Zhen and other actors, expressing that "Taiping Wheel" will not be able to start filming smoothly."Wheel of Peace", which originally had the expectation of the oriental version of "Titanic", has attracted the attention of many countries around the world. Finally, due to copyright issues, John Woo gave up directing the film.Song Hye Kyo, Zhang Zhen, Andy Lau and other main actors also gave up their roles in the film. However, you can't just stop there because of the setbacks of a movie.

More and more Korean stars are entering Hollywood.Song Hye-kyo's good friend Jang Dong-gun filmed "Huangsha Samurai", her rumored boyfriend filmed "Ninja Assassin", and her invisible rival Jun Ji-hyun even filmed the action film "Small Night Knife".If Song Hye Kyo doesn't attack again, when will it be? Although "Hwang Jin Yi" did not have a big hit, but the experience of the two films made the smart Song Hye Kyo at least understand what kind of thing a movie is.She starred in the feature-length debut Fetish directed by Son Soobum.Director Sun Xiufan has won awards at the 2002 Cannes Film Festival and the American Student Academy Awards.The movie, about a woman with psychic abilities, is a psychological horror flick.

The person in charge of Song Hye Kyo’s agency said: “Song Hye Kyo has received many invitations from Hollywood before, and after carefully choosing among these works, she decided on Fetish. The first step." The words are beautiful, and they can be regarded as sincere words. Susan Shopmaker, who chose Song Hye Kyo to star in the film, said: "When I saw Song Hye Kyo for the first time at the Busan Film Festival, I was deeply impressed by her both Eastern and Western charms. His acting skills also left a deep impression on me.” Any idea what this means? This shows that actors are not afraid that their works will not sell well, and they are not afraid of being called box office poison. As long as they are seen, as long as they have exposure, as long as they do not fade out of people's sight, they will always have a chance to turn around and make a comeback.

This time the trip to the United States is not fancy.The director is inexperienced, and the co-stars are not big names, and Song Hye Kyo plays opposite Frisch, who once starred in the movie "Funny Game". Song Hye Kyo's agency stated that this is the result of careful consideration of the script, and that it is very suitable for Song Hye Kyo to show the Eastern story mysteriously with the Western background.This will be an opportunity for Song Hye Kyo to step into the international film world step by step. Have you heard something interesting?Small productions are called down-to-earth marches.

Song Hye Kyo once talked to the audience about this American film at Gwanghwamun in Seoul.The audience responded enthusiastically to Song Hye Kyo's appearance.When Song Hye Kyo talked about her motivation for acting in an American independent film, she said: I like Fetish's script, so I decided to act in it, and I also felt the joy of challenging new things; since it is an independent film, there is no big burden, and I shot it with a happy mood , I have also accumulated good experience; now I still feel that it is a bit unnatural to give myself the title of actor, I often work hard for this, and I believe there will be good results.

Can you say that sister Qiao is not smart?Don't be too smart about her. She sees the stakes, the pros and cons of gains and losses, and the importance of big and small things better than anyone else. Test the water in the mainland, the water depth or the water shallow? I don't know the market situation in Mainland China, and I don't know whether this market is easy to occupy or difficult to invade. Look at those K-Pop groups, they will soon have a large number of crazy fans in China.Shin Hyesung once held a concert in Shanghai alone.After the posters were posted, many people said that they dared to come to the concert because they had never even heard of the name?In the end, the attendance rate was also very good. The combination of "Mythology" is so powerful, and every one of them can respond to everyone.

However, sometimes I feel that the water in mainland China is too deep. In the end, an unknown young actor was found to play.At first, I thought that it would be your loss if you didn't find me. In the end, who would have thought that the newcomers would become popular because of this drama much faster than myself. "The Orphan of the Zhao Family" said it politely, saying that his airs were too difficult to serve, and then Fan Bingbing was hired to act.In fact, it's not that Fan Bingbing's box office appeal is greater than his own. Looking back, whether it was "The Orphan of Zhao", if I didn't act, it was my own loss after all the calculations.If any of the films were performed, it would not be in such an embarrassing position today.

Speaking of how good the word of mouth is, how big the brand is.Backgammon advertisements are broadcast repeatedly on the satellite TV, and Laneige's beautiful photos hang high in the bustling area, but the plastic surgery hospital also likes to use itself as a signboard to attract customers.The website of almost every plastic surgery hospital can find the word "Song Hye Kyo".Such is the price of natural beauty.But it's nothing, and it's not a piece of my own meat.People infringe on you because they think highly of you, but the feeling of being full of doubts is too uncomfortable. I signed with Star City Entertainment, thinking that this club would be more familiar with the Chinese market.But after really testing the waters, I discovered that no one really understands the Chinese market.If you don't know why, you can become popular, if you are confused, you have a chance, but if you are not careful, you will also fall into the water. Rumored boyfriend Rain has been popular for a while.He has his own advantages, not only based on film and television works, but also good at singing and dancing.Every time they sing, they have to tear a cotton T-shirt, causing a trend.Many people imitated Rain and tore their T-shirts as soon as they came on stage.I don't know how much wasted.But this can only be short-lived. Jeon Ji-hyun is quite well-known in the mainland.The appearance rate of her beautiful image in Chinese airports is estimated to be the highest among Korean stars.A friend of mine was on a business trip and saw Jun Ji Hyun in the airport waiting hall.Tall, with long flowing hair.A few months later, another friend of mine asked me curiously: "Guess who I met at the airport when I came back from a business trip yesterday?"Many media paparazzi will have someone waiting for the star at the airport. Among the Korean stars, they should often meet Jun Ji-hyun! Speaking of overseas development, Jeon Ji Hyun has an advantage over Song Hye Kyo.Jeon Ji-hyun's positioning is more clear, and movie stars are not limited by regions.Also, the conventional wisdom is that movie stars have bigger cards than TV stars.So while Song Hye Kyo is melancholy about how to transform and how to develop, Jun Ji Hyun only needs to think about how to be a good actor and how to choose a good script. Looking at the commercials that Jeon Ji-hyun took over, you know that as an artist product, she is more high-end than Song Hye-kyo.Cars, mobile phones, cosmetics, jeans... Jeon Ji-hyun has a clear image since his debut. From this point of view, to enter the Chinese market, it is much better to take the film route than the TV route. Although Chinese TV dramas are not weak, TV dramas are a type with strong cultural and regional characteristics after all.Most of the Korean actresses who took the TV drama route failed to break through smoothly.From Cai Lin in the early days to Zhang Nala later, Korean actresses are not strong enough to shoot mainland TV dramas. Of course Song Hye Kyo is also thinking about this issue. She didn't play Wang Yuyan, if she played Wang Yuyan ten years ago, she would at most play Xiaolongnu or Diao Chan again today, it would be more beneficial to honestly shoot "Huang Zhenyi" with momentum. So far, Chinese audiences still have a layer of separation for Song Hye Kyo.Everyone likes sister Qiao very much, and thinks she is kind and lovely like the girl next door.This is her trump card to enter China, but it is also an obstacle on her way to becoming a superstar. Qiaomei is still hesitant about the overseas development route.There are many opportunities, but a good idea that can really be realized is not the best work. Song Hye Kyo, after all, is a first-line star in Korea and a well-known artist in Asia. In terms of international influence, it is really not as good as our Zhang Ziyi who also filmed in "The Grandmaster", and Tang Wei who filmed "Late Autumn" with her ex-boyfriend Xuan Bin.