Chapter 13 2. "Full House": A Modern Love Story

Like the beautiful love TV series shot by Yin Xihu, the audience will always get bored one day.The mode is outdated, the plot is old-fashioned, and the rhythm is slow. The audience needs fresher and more modern TV dramas to accompany them to pass the time.Yin Xihu is unwilling to change, and the filming of Four Seasons Love Song has become more and more declining.Song Hye Kyo bravely took this step of transformation, because she knows that if a TV star wants to become a "drama star", it is far from enough to rely on just one TV series, and it is not enough to be the leader in only one type of TV series career pinnacle.You have to constantly surpass others, surpass yourself, and surpass the times.

In 2004, she took over the filming.Partnering with the popular king Rain, it attracted a lot of attention from Taiwan, Hong Kong, China, South Korea, Southeast Asia and other places.This TV series is adapted from the works of comic queen Won Soo-ryeon. The author of the original author originally wanted Takeshi Kaneshiro to play the leading role, but finally the popular king Rain played the leading role. Prior to this, Song Hye Kyo had just finished the SBS drama "Sunshine" and the advertising endorsement activities, and the work was not going very smoothly. "Sunshine" received mediocre ratings and the audience's response was mediocre. Song Hye Kyo hopes to regain her former momentum.

Qiao Mei, who was trying to cheer herself up, did her best to perform in Zhongmao. Not only did she appear in a swimsuit for the first time, she also had a hot kiss scene with the leading actor Rain.These kiss scenes have attracted a lot of attention. According to media reports, since Song Hye Kyo's debut, even in "Blue Life and Death" and ALLIN, there are only a few kiss scenes.Every time when it comes to kissing scenes, there are more breakthroughs than before.The more you kiss, the more passionate you are, and the more you shoot, the more passionate you will be.Some tabloids have reported on the set of the kissing scene with the same vividness and vividness as pornography.Of course, from the perspective of Song Hye Kyo, it is a big breakthrough.From the perspective of popular king Rain, media reports used the word "sacrifice", saying that the first kiss on the screen was dedicated to Song Hye Kyo.Although the original author of the manga liked Takeshi Kaneshiro very much, but Takeshi Kaneshiro's tepid personality made his popularity at that time and the motivation of the brokerage company a little inferior to that of Rain.People in the industry are quite optimistic about Rain's development in the film and television industry, and they also predict that after the baptism, his status in the industry will quickly catch up with other "flower boys" seniors.

When it premiered in Korea, it was close to "The Crown Prince's First Love" starring Cha Tae-hyun and Kim Nam-jin.Although Cha Tae Hyun is very experienced in the Korean film and television industry, but the TV station really has vision, handsome and popular little king is irresistible.The confrontation of ratings is a cruel war. At the beginning, the two dramas were broadcast together, and they were evenly matched.However, with Song Hye Kyo's savage transformation and the love and kiss scene with Rain Daxiu, all kinds of colorful topics have been scrambled, gradually attracting the attention of the audience, far ahead of the MBC TV series "The Crown Prince" that was broadcast at the same time. My First Love" (17.3%) and the SBS drama "Sister-in-Law 19" starring Kim Jae-won (12.7%) dominated the top ratings.

Compared with Eun Hee, who was deeply rooted in the hearts of the people in the previous beautiful love drama "Blue Life and Death", Song Hye Kyo has always left the audience with the image of a pure girl who does not eat the fireworks of the world.This time, she changed her impression of being cute and cute, and played the role of a girl who pretends to be shrewd and capable, but in fact has no intentions and speaks out. The life principle she pursues is "In an unfortunate life, the only Money is trustworthy." People in the industry once predicted that Song Hye Kyo's career would have a second spring because of the hit broadcast.In addition to several existing advertising contracts at that time, he also negotiated advertising cooperation matters with six or seven companies. The advertising industry spanned multiple fields such as communications, food, and clothing.If Song Hye Kyo is worth 400 million to 500 million won in one advertisement, the advertising revenue in the second half of that year alone exceeded 3 billion won.Merchants are scrambling to invite her to endorse, hoping to boost product sales by virtue of the popularity of TV dramas.

Not only was it successful in South Korea, but it also achieved a peak rating of 50.5% in the Philippines. In 2007, Hunan Economic TV introduced the TV show, which achieved an average rating of 9% and a maximum of 12%.It also made Rain and Song Hye Kyo explode in popularity in Mainland China.Even a real estate that opened in Chongqing was named "Full House" by taking advantage of the occasion. People who don't know it almost think that it is a TV series tailored for Song Hye Kyo's transformation. Such a fashionable job as an online writer, such a cool background from the former owner of FullHouse, who was cheated of everything overnight, deserves sympathy, but——meet a big star on the plane again.Coincidentally, it was this big star who bought his FullHouse.There are twists and turns, no coincidence, no book.

Modern audiences love lighthearted stories like this.It doesn't matter if it's bizarre, as long as it's interesting and exciting enough.Adding one episode to another, short and fast, can win favor. As a romantic comedy, it can be regarded as almost all the successful elements of popular Korean dramas. First of all, it is the strength of the cast and the subversion of their previous market positioning.Take the heroine Song Hye Kyo as an example, her gentle and watery image in "Blue Life and Death" has long been deeply rooted in the hearts of the people, but in Jaejoong she appears as a strong, cute, brave and harmless little reckless woman, even for Wan Wan Even the big stars that people are chasing dare to boss around.This makes the TV series have a topic of publicity before the filming starts, which makes the audience look forward to it.The male protagonist Rain once filmed "Shang Dao Goes to School", which can be regarded as a successful start.At the time of filming, he was already a big hit in the music world, with superb dancing skills and super stage charm, the two records have already established the status of Little Heavenly King.Playing a big star in the play, acting in his true colors, is very appealing to the fans.It is said that during the audition, Rain's competitors included senior actors such as Lee Jung-jae and Jo In-sung, but Rain still stood out in the end.The main reason is that the producers have fully considered the market appeal of the actors, not just the interpretation of the roles.It opened up the overseas performing arts market for Rain. Since then, he has risen steadily and become the most valuable male artist in the Korean entertainment industry.

During the filming, it was very interesting that Rain, who is 1.80 meters tall, played tricks in some cute and good shots, which did not make the audience feel that there was anything wrong.Even though he always shows off his good figure in a vest with his arms exposed, he still leaves a lovely and fresh image to the audience.This is the strength of Korean packaging stars. The ability to create a soft and sexy image is beyond our reach. Second, the plot is relaxed and humorous, the narrative is smooth, the performances are exaggerated, and it does not follow the route of long speeches. Everything starts with the word "light". The length of 16 episodes allows the audience to finish it easily.Each episode has a clear point of view, for example: at this stage who is in love with whom, who is not in love with whom, and who is robbing whom, the audience can understand the plot and discuss it without too much brainstorming. Awareness is hard to come by.This filming method also has a special advantage, which is to allow Rain, a newcomer in the film and television industry, to use his strengths and avoid weaknesses.You must know that opera idiots and opera bones like long shots the most, and the flash mob of short shots can avoid the lack of acting skills for inexperienced newcomers.

However, acting in such short and fast TV dramas will also restrict the actors' acting skills.Just like Ms. Qiao later moved to the big screen, her acting skills have always been criticized.For example, in "Hwang Jin Yi", a long shot of the court is often slow, and there are strict requirements on the actor's posture and the most subtle aspects of expression.But having said that, TV dramas are still very beneficial to themselves.Japanese dramas are very short, and they are popular because they are short.Three years later, the TV series "Palace" was also adapted from the manga. The response from the audience was good, so they quickly added more dramas, and it became 24 episodes after filming, which made the plot very procrastinated and bloated. The Asian market is far less sensational than that.

As for the story arrangement of the TV series, the extremely low-probability bloody plots such as being cheated in a mansion and meeting a star on a plane did not make the audience have any doubts.As long as you have fun watching it, romantic light comedies don't have to stick to so many rationalization models.But, do you think it's easy for Song Hye Kyo to film this drama?Not so.It’s the easiest way to go back to the old way. If Song Hye Kyo makes other TV dramas of Yoon Seok Ho afterward, even though it looks heartbreaking, it’s actually much easier. , Song Hye Kyo was filming with her brain.She has to consider how much she has changed and whether the audience can accept her change.Of course, she still had the last laugh.It can also be said that it has opened up a brand new model of Korean dramas, where the protagonist can happily talk about love.Most of the previous dramas were tragic, and the protagonist would be injured if he died, and he could make people Amitabha if he could live to the end in a healthy way.Just like the finale is a cliché happy ending, the producers say that there is no need to deliberately use sad or unexpected endings in order to impress people.It is very important to make those who are looking forward to the Cinderella story happy to see a good result of the work.

Third, a large number of classic spoken dialogues in the film have greatly enriched the character of the characters, and even do not shy away from some language that would be considered vulgar by everyone.Many drama fans like to collect the classic lines of their favorite TV series, most of which are affectionate or touching, such as you are a tree, I am a cloud, he is a tear, and so on.On the other hand, Gwang Young-jae’s lines mocking Ji-eun were full of words, such as “birds”, “chicken”, “rice bucket”, “Are you an alien” and so on. The couples in Korea at that time It even became a very popular nickname among them.Korean TV dramas attach great importance to dialogue, and now almost every Korean drama will put a lot of effort into its lines.So much so that every episode has remarkable classic lines.This made Qiao Mei go further and further on the road of pop idols, and her dress was imitated by others, and even her speech was imitated by young people.When people talk about idol stars, they think that they are idols if they look good. In fact, idols should be worshiped and pursued.Song Hye Kyo is an out-and-out idol star. Fourth, the setting of the story scene is luxurious, the space is independent, and the costumes are dazzling. FullHouse is adjacent to the sea, away from the city, with a quiet and beautiful environment.The "feeling of being able to spend a lifetime with the one you love", as a romantic villa, is simply an incubator for cultivating love stories.It is said that the crew spent more than 1.3 billion won to build a FullHouse on Yashima Island off the coast of Incheon City on the west coast of South Korea.Of course, as expected, this place quickly became a tourist attraction in Korea.Of course, once you have a big house, you have to keep up with your clothes.The costumes of all the characters are dazzling, especially Yingzai's large cloakroom.Qiaomei's appearance in the play is even more changeable, including her hairstyle is also at the forefront of fashion, from cute to mature, everything that one expects to find, just take a picture and it will make people shout how beautiful the costumes of the characters are.Those T-shirts and short skirts of Song Hye Kyo are selling like crazy on our Taobao website. Of course, not only the visual kei is concerned.In terms of hearing, it also leads the trend.Song Hye Kyo's cell phone ringtone in the film, according to her character, should have been three little bears or some cheerful music, but it is actually a gentle chord.This is completely in line with the image of a character who is carefree on the surface and kind and gentle on the inside.Song Hye Kyo's cell phone ringtones also became popular ringtone downloads for a while.The theme song and interlude are very exciting and unforgettable.The OSTs of many Korean dramas are very well done. Whether the music for the film is original or imported from Europe and the United States, it is very suitable for the plot, and the melody is beautiful and moving.In order to whet the audience's appetite for the OST album, a "faceless" singer was used.One of the most eye-catching is the singer "Why" who sang the theme song.This is a mysterious singer whose background has not been disclosed at all.Due to the popular broadcast effect, it is popular in the streets and alleys.The number of downloaded ringtones of the song on the Internet has reached 290,000 times, and another 400,000 people chose to use it as a mobile phone ringtone, and the momentum is booming.With this song alone, the record company has earned 800 million won. The industrial management capabilities of the Korean entertainment industry are really extraordinary. It is adapted from the comic of the same name by Korean cartoonist and girl comic expert Won Soo-ryeon.Yuan Xiulian's painting style is full of sense of fashion and fashion, which is exactly in line with the wishes of fashionable, beautiful, generous and noble young people. According to the evaluation of industry insiders, Korean manga artists have a certain level of performance in manga skills, not even losing to Japan.Take romance comics as an example. The characters in Japanese works are more beautiful and youthful; while the protagonists in Korean girl comics are more mature and their style is more realistic.Therefore, compared with Japanese comics, Korean comics are more valuable in terms of adaptation into TV dramas. Due to the development of comics, many comics are as detailed as storyboards, and directors can directly shoot them, so the trend of adapting TV series based on excellent comics is getting stronger and stronger.In South Korea, from the early "Legend of the Chariot God" to the later "Palace", "The War of Money" and "Mary Sleeping Abroad", which is also Won Soo Ryeon's work, have achieved considerable success.Among them, KBS and MBC also adapted the Japanese comics "Boys Over Flowers" and "Naughty Kiss" ("Mischievous Kiss") into dramas. Those two Japanese comics were also adapted into TV dramas in Japan and Taiwan. Also very popular. Discovering popular comics and adapting them into TV dramas is undoubtedly a move that saves time and effort and has a great chance of winning. Successful people don't necessarily have to create much.Standing on the shoulders of predecessors is a more effective way to succeed. TV series basic information: Chinese name: Romantic Full House English name: FullHouse Korean name: ■ Japanese name: Fruhaus TV station: Korea KBS First broadcast: July 14, 2004 Original Work: Won Soo-ryeon (Korean popular cartoonist, the TV series is adapted from his masterpiece of the same name FullHouse) Director: Pyo Min-soo Screenwriter: Min Hyo Jung Genre: Romance Movie Idol Drama Light Comedy Region: South Korea Language: Korean Duration: about 60 minutes Number of episodes: 16 episodes Color: colorful Exporting countries/regions: China, Japan, the United States, Israel, Singapore, Malaysia, the Philippines, Indonesia, Thailand, Vietnam, Laos, Cambodia, Myanmar, etc. Highest ratings: South Korea 47%; Thailand 64%; Philippines 50.5%; others unknown Introduced TV station (China): Hunan Jingshi