Chapter 10 2. Saying YES is EQ, saying NO depends on IQ

She looks very obedient on the surface, she is a good cat next door, but in fact she is very good at saying NO.Calmly litigating with others, resigning from his old employer at Sunset West Mountain.Let go of other people's trivial disputes, but she can make a big deal out of it, and make a small matter into nothing. Do you think she is the sick Enxi in "Blue Life and Death"?Do you think she is Zhi En who seems to have her own opinions on the inside but is actually kind and easy to talk to?Or is it the brave and foolhardy Junying in "The World They Live In" who only knows how to rush forward?Then you have been deceived by the role she has played.

TV actresses are often confused by the audience for who she is and who she is as a character.Many characters who play big villains will be scolded when they go to the street, and this is the reason. So Song Hye Kyo in our impression is mostly her image in the play, but she is actually very powerful in real life. Becoming a "drama star" in South Korea is not an achievement that can be achieved only by relying on the face and figure alone.Song Hye Kyo is very smart, and Song Hye Kyo's agency is also very careful about the situation.They are smart products on the assembly line of Korean star-making machines.

We may not be able to copy, but we should learn. Celebrities' portrait rights are often violated.I didn't authorize myself, but my portrait was used for commercial purposes.This is especially the case with transnational theft.The sky is high and the emperor is far away, and you don't know if it is stolen.Knowing it is often the same.The cost of investigation is unreasonably high.What's more, being embezzled across borders often means that you have become famous overseas and have the potential to become an Asian superstar or even an international superstar.Of course, merchants can't be too disgusting. If the damage to the star himself is too great, and he travels across the ocean, he will come over and fight a lawsuit with you.

After "Blue Life and Death", Enxi's face has a very high reputation in Asia.So a certain daily in Hong Kong published an advertisement called "XX Sauna" in a prominent position on its 20th page. It was placed in the very center of the advertisement, and the words "20 yuan discount with this coupon" were written directly above the photo. This is of course not an exception.There are many people who are popular. The company Song Hye Kyo belongs to said that although they have heard that there are often advertisements abusing the portraits of actresses in Hong Kong, Taiwan, and Singapore, they really did not expect that a well-known Hong Kong daily would publish such advertisements. Illegal advertisements that a discerning person can see at a glance.Its spokesperson also said: "Because China is too big and there are too many publications, sometimes even if illegal advertisements appear, there is no way to investigate them one by one. But this time the situation is very serious. This is a photo of Song Hye Kyo, which seriously infringes Song Hye Kyo's portrait right." The company stated that it will further understand the incident of a Hong Kong daily that illegally published Song Hye Kyo's photo, and conduct special legal consultation, and plans to resort to the matter in the law.

Of course, this matter ended up being nothing.The cost of pursuing this kind of matter to the end is too high, and talking endlessly will make people feel that Miss Qiao is too stingy.Is it possible to ask people to "aromatherapy push oil, foot bath, milk bath, 68 yuan per person" and give Qiao Mei 30 yuan per person?The brokerage company just wants to give everyone a reminder: don't think we don't know, don't go too far. For a while, the Korean wave was so popular that even Japanese businessmen became interested in Korean artists.Especially "drama stars" like Song Hye Kyo and Jang Nara are often abused in Japan.There was once a Japanese travel agency that used photos of the two of them for advertising without authorization, and published them in the Japanese newspaper "Inner and Outer Time".Jang Nara and Song Hye Kyo responded to the incident completely differently.Zhang Nara's office conducts investigations in Japan through various channels, hoping to learn the truth.Zhang Nala's father also jumped out and said that they are now hurrying to study Japanese laws and investigate the travel agency that violated their daughter's portrait rights.But Song Hye Kyo's agency simply said: "Reserves the right to take legal action." Then Song Hye Kyo signed a contract with a Hong Kong agent.

From Song Hye Kyo and Jang Nara's different approaches to the abuse of portrait rights, we can see the strength of Song Hye Kyo's management team.What needs to be explained is that Zhang Nala's agent is her father Zhu Husheng.Zhu Husheng is also an actor himself, and won the Excellent Play Award and Best Actor Award at the China Shandong International Small Theater Drama Festival.She once played father and daughter together in TV dramas with Song Hye Kyo.The advantage of my father acting as a broker in person is that all the money is earned by my family, and the rich water does not flow to outsiders.But this also has flaws and flaws.Compared with Song Hye Kyo's company running celebrity business, Jang Nara's agent team is like self-employed.People who work alone pay attention to immediate interests, while teams pay more attention to long-term interests.So Jang Nara really wants to defend her rights, while Song Hye Kyo is just pretending to defend her rights.Big companies have different horizons and heights.After Song Hye Kyo signed the Hong Kong company, all image problems will naturally be taken care of by the Hong Kong company, just like a general distributor looking for a distributor.In this way, there will be no barriers to the local culture and values.It is easy to have accidents like Zhang Nala. At the end of 2009, when Zhang Nara participated in the South Korean SBS TV variety show "Strong Heart", she said something that caused an uproar.She said: "Every time the production cost is tight, my father will send me to China." This statement aroused criticism from Chinese netizens, saying that "go to China to make money as soon as I have no money" and become a crisis in Jang Nara's already dim stardom. .

In fact, Jang Nara and Song Hye Kyo's experiences are very similar.The appearance is sweet, gentle and pleasant, and the image of the TV series is deeply rooted in the hearts of the people.It's just that, as an agent, Dad worked harder and became smaller. Look at the bad movies that Zhang Nala made later.Follow the big boss and get bigger and bigger.Although Song Hye Kyo has experienced a downturn in her career, the cooperation plans in the downturn are all star-studded: John Woo, Wong Kar Wai, Hollywood... Of course, in the face of disputes over portrait rights, Song Hye Kyo's team is not always playing Tai Chi and pretending not to see it.

Some Korean adult websites often publish nude photos of "popular lovers" like Song Hye Kyo.In fact, if you look closely, the girls in these nude photos are just similar in appearance to Miss Qiao. Song Hye Kyo was very dissatisfied with the public publication of these nude photos on adult websites, and expressed that she would reserve the right to pursue them, and hoped that the South Korean government would legislate to control these adult websites as soon as possible. As "the girl Korean men most want to marry", Song Hye Kyo is always difficult to avoid the storm of portrait rights being stolen.Not only have adult websites published her "nude photos", but also pornographic websites have embezzled her likeness as their image spokesperson.How can Song Hye Kyo let go if she doesn't have money and ruins the image of a beautiful girl?It just happened to happen in my own land, so it was easy to report to the police station.

In fact, it is very common in South Korea to have your image stolen by pornographic websites.It's just that other actresses usually hold the mentality of letting things go, and don't want to make news for them.However, Song Hye Kyo has set an example and stood up against the abuse of movie star portraits on pornographic websites, and advocated other victimized actresses to join the ranks of anti-pornography. A small rights protection lawsuit has been expanded into a film movement and public welfare undertakings, which is really admirable, amazing! The most common personal attack on a female celebrity is being secretly photographed.Takako Matsu was tragically photographed changing clothes, and Gillian of Yanzhaomen was also secretly filmed in the dressing room.I heard that many paparazzi's shooting equipment is very powerful, and their long-distance shooting and candid shooting techniques have reached the professional level of photography.Song Hye Kyo was also suspected of being secretly photographed taking a bath and going to the toilet for 78 minutes when she was filming exterior scenes in the United States.

After the broadcast of ALLIN, many netizens in South Korea received the same email, saying that they took a 78-minute bathing clip of Song Hye Kyo.The title of this email is "Song Hye Kyo's Las Vegas 78 Minute Secret Shooting Revealed for the First Time", and the sender openly stated: "This bathing scene was secretly shot by ALLIN when the team went to Las Vegas, USA to shoot a location. In addition to the clips of Song Hye Kyo taking a bath, you can also see her seductive sleeping position and toilet clips, as well as many unspeakably hot and sexy scenes, don’t miss them, remember to watch them online!” the sender even wrote Threatening to send a piece of NG footage that ALLIN has never made public, adding authenticity to the incident.

After the incident spread among the public, a large number of movie fans called Song Hye Kyo's agency to complain.Seeing that the incident was getting bigger and bigger, the brokerage company hastily clarified on Song Hye Kyo's personal webpage: "The sneak shot on the Internet is by no means Song Hye Kyo herself. Defrauding money, movie fans, be careful, don’t be fooled!" The brokerage company promised to pay close attention to the development of the incident: "We will follow the sender's network, and in order to prevent damaging Song Hye Kyo's pure image in the eyes of movie fans, we will investigate to the end. , hoping to resolve the incident as soon as possible and find out the sender." Compared with the nonsensical incident of being secretly photographed while changing clothes, Song Hye Kyo's intimidation by her former manager has attracted more attention. In 2005, according to Seocho Police Station in Seoul, on January 15, Song Hye Kyo’s mother received a threatening letter at her home in Chanwon-dong, Seoul. Song Hye Kyo poured sulfuric acid on her body, and pointed out that the money should be prepared before 18:00 on the 20th, and the courier would hand it over to the courier immediately after arriving.After learning about the incident, Song Hye Kyo's agency immediately reported the case. The police have been camping near Song Hye Kyo's home since the 19th, and finally waited for the courier who came to pick up the things, so they launched an investigation and found the suspect. The suspect Kim (26 years old) had worked as an agent for Song Hye Kyo's agency for 3 years, and resigned because he often secretly asked for Song Hye Kyo's pictorial remuneration.The reason why Jin dared to threaten Song Hye Kyo's family openly was because he felt that Song Hye Kyo was a public figure and would not call the police easily even if he was threatened. When receiving the threatening letter, Song Hye Kyo was not in South Korea, but in the United States.Song Hye Kyo's mother was frightened and cried bitterly, but she knew the suspect and thought "he is not this kind of person".The suspect himself stated that he had been working in restaurants and saunas after quitting his job as a broker.He argued that he didn't buy sulfuric acid at all, and he didn't write the letter. He just sent the letter sent to Song Hye Kyo's home by mistake to Song Hye Kyo's home. The judge said in court that although the defendant did not hurt anyone in the case, in order to avoid causing adverse effects and being imitated by others, he imposed a heavy sentence as a warning.The case finally came to a verdict, and the defendant, Mr. Jin, was convicted and imprisoned for 10 months. After the turmoil, many media grafted Mama Song's phrase "he is not this kind of person" onto Song Hye Kyo, thus deepening her image of kindness and tolerance. It's not that great to be able to play.Artists' crisis public relations are the most powerful. As a public, you can't always stop others from slandering you. Gossip is the most typical kind of all gossip.If the stars are serious one by one, then nothing else can be done, and they will be left to deal with gossip every day (of course, it is not that there are no such gossip artists).We spent a lot of time discussing earlier that an ambitious and enterprising actress like Song Hye Kyo basically disdains to compete with gossip, but there are a few exceptions. Once, Song Hye Kyo was interviewed by South Korea's MBC TV station entertainment program and asked about Song Hye Kyo's opinion on Rain.However, the program distorted Song Hye Kyo's original words during the broadcast, which annoyed Song Hye Kyo and Rain's fans, and finally the TV station had to come forward to apologize. At that time, when the TV station interviewed Song Hye Kyo and asked her what she thought of Rain, Song Hye Kyo said that Yingcai (played by Rain) was a cute person who was ignorant, but the TV station took it out of context and said, "Because Rain is ignorant, so I don't like him." ".Rain's fans immediately protested the show as soon as it aired, until the station made a corrective statement.Knowing the truth, Song Hye Kyo's fans also began to blame the TV station. Song Hye Kyo personally published a clarification statement on her website, criticizing the TV station on the one hand and apologizing to Rain's fans on the other hand. . Have you seen the tricks? No matter how the scandal spreads, whether it's a passionate scene between two people or cohabitation, whether it's two people cheating on each other outside, or one person forces a marriage and the other doesn't follow-it's all OK.The two parties to a scandal must always be friendly and not divisive. As an idol star, there is one thing that must be remembered, that is: not to offend fans.One side of the gossip star should not offend the fans of the other side.You know, the power of fans is infinite, you can't afford to offend them. After the broadcast, Song Hye Kyo's popularity became more and more popular.After this turmoil, Song Hye Kyo officially signed a 350 million won advertising contract with KTF, and her value rose instead of falling. Do you think that a girl like Song Hye Kyo has only one attitude when facing scandals: you say yours, it's none of my business, just hang on?It depends on the situation, the stakes, the influence of the event, and the interest groups. When going overseas to develop, there will often be some messy news that affects me.Whether to care about it or not depends on the situation. In 2005, the Vietnamese media misreported that Song Hye Kyo was buying drugs in Hong Kong, and the report was corrected and apologized afterwards.In this regard, Song Hye Kyo said: "We will not file an international lawsuit against the relevant media." Song Hye Kyo's side said, "The falseness of the report has been made public, and considering the support of the Vietnamese people, I decided not to file a lawsuit. I sincerely hope that the active cultural exchanges between Korea and Vietnam will not be affected by such absurd things. "Elevating the handling of personal slander to the level of national relations, invisibly taking the opportunity to inflate Song Hye Kyo's status. After the incident, most Vietnamese people knew that the report of "Song Hye Kyo buying drugs" was a false report, and in the case of such rumors, Song Hye Kyo still gained the highest popularity in Vietnam. Being slandered for a while will not lose a piece of meat, but it can win the sympathy of the public and increase the ratings. Song Hye Kyo wants to develop in mainland China.With the rapid development of commerce and the Internet in Mainland China without mature regulations, disputes are inevitable.Song Hye Kyo once endorsed "Yangyan instant pollen", and there was a lot of disputes. In 2009, a post titled ""Reputation" is like "sexual desire", it's over if you don't have it—Song Hye-kyo sued Yang Yan (China) for infringing her portrait rights" aroused overwhelming criticism from netizens on the reputation of Chinese companies, and for a while Excited, Yangyan Company, the protagonist of the incident, was pushed to the forefront of the storm, and Yangyan repeatedly emphasized that Song Hye Kyo was the company's endorsement contract, and there was no lawsuit. This matter was maliciously suppressed by others.In the end, he had no choice but to ask Song Hye Kyo to come forward to clarify the matter.The focus of the incident thus focused on Song Hye Kyo. Song Hye Kyo clarified the matter through her agency in China.Song Hye Kyo said that she didn't know about the matter at first, but only found out after Yang Yan contacted her.She felt it was her duty to come out and clarify the matter.Song Hye Kyo said that she is indeed the endorsement contract of Yangyan Company, and it is reasonable for her image to appear on Yangyan's website and related products.As for the lawsuit, it is even more impossible to exist. I have cooperated happily with Yangyan Company without any disputes. Song Hye Kyo finally thanked fans and Chinese netizens for their concern for her, and hoped that this incident would not affect the image of Yangyan Company in front of the public.The key person spoke, and the turmoil finally subsided. To be honest, a brand like Yangyan is indeed an endorsement of Song Hye Kyo's low profile compared to the international big names such as Laneige and Olay endorsed by Song Hye Kyo.However, lowering your figure does not mean lowering your worth.It is said that some brands in the mainland have invited big-name spokespersons from these countries, and they are very generous.So much so that these Asian stars and international stars have a saying: earning money does not make fame, and earning fame does not make money.A few years ago, enterprises in Jiangsu, Zhejiang and Fujian loved to invite big international brands to speak for them.The highway drove past, Pierce Brosnan and Nicole Kidman all the way.This is definitely not an abuse of portrait rights, they all signed the contract through the actor's mainland agency.As an international big name, signing contracts with international big brands is very cautious.But endorsement of mainland brands is somewhat casual.I always think, how wide can such a small brand spread in such a far place?To make money secretly, it is estimated that God does not know it, and ghosts do not know it.It's really not easy to make money by sitting on the ground and starting the price.A brand like Yangyan thought it would collect money for nothing and there was nothing to worry about, but it would also cause trouble. These brokerage companies ignore the power of the Internet and the freedom of public opinion of netizens, and they have no idea how rich Chinese companies are and how willing they are to spend money on spokespersons.They can't imagine that a small instant pollen brand "Yangyan" can spend so many advertisements on the TV station, right? It was framed online that the pollen Song Hye Kyo was holding was uploaded by PS, and Yang Yan and Song Hye Kyo were finally forced to come out to make a statement.However, Yangyan's brand quickly collapsed.Although Song Hye Kyo has made a statement, the public opinion on the Internet is overwhelmingly reporting that "Mainland manufacturers falsely use Song Hye Kyo's name as an endorsement". Many people sympathize with Song Hye Kyo! What does this mean?This shows that the cooperation between people and companies and companies must be based on equality.The reputation gap is too big, don't think that celebrities will bring you popularity.People are popular, it has nothing to do with you.If you fall, you are broken, and others are safe.So now Ge You, Zhang Fengyi, Tang Guoqiang and other big names in the mainland, each of them has several endorsements, earning a lot of money.How much connection do you think the endorsed brands have with these stars?The effect is really very weak.