Chapter 37 Section 1 It is better to keep a low profile when running a business in China

It’s better to keep a low profile when running a business in China, and there will be less trouble if you keep a low profile.It's too high-profile and troublesome. When the idea of ​​(establishing Yunfeng Fund) first came up, Ma Yun and Yu Feng both talked to me and asked me if I was interested.I heard their ideas and thought it was very reliable. I said yes and I will participate, so I became one of the initiators. What he (Jack Ma) told me is like this. When it comes to investment, one is health care products and the other is online games. At least I need to give counseling opinions on these two.This is the first thing he asked me to do.The second thing is that when appraising the project, I hope I can express some opinions.The third is that we have already invested in this project, and I hope that I will spend some energy on coaching the decision makers and managers of this project.

Let's have a lot of contact, and then play together and talk about the mountains. This should be helpful for everyone to communicate with each other.I learned a lot while chatting with him. In my eyes, he (Jack Ma) is a strategist, and I am a person who can do things concretely.For example, in terms of the Internet, he can see the next five years, and he can see it very accurately.I can see it for a year at most, and he can see it for five years, and this gap comes. Because I have no plan to invest other than online games and online communities, so I don't need to study it in depth.But I would like to know some general direction of development.So at this time, I went directly to ask him.After asking him, I know the general result.

1997 was the most down-and-out time for the Giants.Before, I was always a ridiculous person who didn't follow the laws of economics. I felt how bold people are and how productive the land is.If it was called "Shi Daudao", then I was actually quite suitable.Since the success of Giant Hanka, I have worked in more than a dozen industries at once, which is to engage in diversified operations.Management is also rough. When I was at the lowest point, I was often alone in the room, looking back at my past, what I did wrong, and thinking about what I need to overcome and what mistakes I can’t make if I want to start a new business. What were the shortcomings in the past.

I think this period of thinking, including the criticism and self-criticism meetings with internal (employees), let my subordinates criticize me. Although this process cannot be said to be reborn for me, at least my whole thinking There has been a big change in the way, including work habits and some practices, which have changed a lot.Looking back now, I have changed from a silly boy to a relatively rational person who does things and runs a business. I had no confidence in the first few months of the lowest point, because I always wanted to build the giant building, and I could get out of this low point if I wanted to.I've been trying to do this and it didn't work out, so that's when I started to feel unconfident.

When I suddenly discovered that it was impossible to build this building, my focus turned to making a product and rebuilding it with a product. When people are going well, when they are successful, they must be victorious; when they fail, they should not give up easily.You have the drive to not admit defeat, and you can pass no matter how difficult it is.So I suggest that they (entrepreneurs) be stronger at this time, and there are no hurdles that they cannot overcome. In fact, to some extent, it is a good thing for people to encounter twists and turns.When people are successful and successful, they actually learn nothing.Only when there are failures, the lessons learned are often profound and indeed useful.

In the most difficult time in 1997, when I was preparing to do melatonin, I had an in-depth chat with Liu Chuanzhi and asked him about some of his corporate culture.Later, the corporate culture of our company absorbed a lot from his company. The first rule is to do what you say, and don’t say what you can’t do. These words are very crude, but they are very practical. This was picked up by Liu Chuanzhi, who told me this standard.Because this situation often happened to me in the past. My subordinates patted me on the chest, saying that I must achieve a certain amount of sales next month, and then I did not complete it next month.Then he will shoot his chest again next month. If he does this, the lower level will lie to the higher level, and the higher level will lie to the lower level again. The atmosphere of the team will be very bad and there will be no combat effectiveness.

Later, after I chatted with Mr. Liu, I made such a rule.When the branch company wants to report sales to the higher-ups, I tell them that you can report less, but if you report it, you must do it.Once this atmosphere is formed, the company is very practical in this regard. Giant is the name of our company, and it must have been used all the time.I like to use this name for the product line of gold and platinum, because I think it is easy to remember. When naming a product, it is best to use words that often appear in ordinary people's daily speech, and those esoteric words cannot be remembered.So the first time I made a product was Brain Gold. It was a starting point, and I always liked to lean on it later.

In fact, there are two most critical points when making health care products: first, whether it is really effective in theory; second, whether consumers can feel its effect, and if they can feel it, they will pass word of mouth way for you to spread the word. In fact, if health care products really want to make money, they cannot make money from advertising, because the cost of advertising is too expensive.The real way to make money is to expand consumers and not rely on advertisements; advertisements can only serve as an introduction. I think that if investment opportunities come, it may not be necessary to insist on a (company) debt ratio of zero, and some debts can be properly provided, as long as the ratio is not too high.

After quitting (from the company), I just do what I love the most.In fact, this is a very important thing, that is, every time our company develops a game, I play it from the perspective of a player, and then give opinions.So if I come across a very fun game, I have a lot of fun, make contributions to the company, find a way to modify it, and work and life are integrated, I am really happy. For online games, the project does not allow me to participate in the research and development. Because for a project, if you also say something, he will also say something, and the person in charge of the research and development will be at a loss, so the developer must be authorized.

When researching and developing, when it comes to how a certain project should be developed, there is no relationship between the leader and the led, and everyone is equal. Now it is a feeling that things are very light, that is, "the horses are all clouds", which is indeed different from when I was young.When I was younger, especially before wrestling, I was a completely different person than I am now. At that time, I seemed to care about everything, want everything, and finally had nothing.Let’s take a pessimistic look at it now. In fact, it is very good, and I am very happy. The development of the company may not be slow, and my personal life may be better.

For entrepreneurs, I hope to give them the most direct advice.Because I think these entrepreneurs are also quite cute. From the perspective of being responsible to them, I don’t want to beat around the bush. Whether they like to listen or not is their business.From my point of view, it is to express the most honest thoughts. If it is valuable, you don't need to pay too much attention to their feelings, just be responsible to them, so I may be based on this guiding ideology. The most important qualities for a future entrepreneur, I think he needs two: the first is his personal savvy, if you don’t have savvy, you should go to work, not necessarily to be an entrepreneur, savvy may be a natural component, It means that only a person with savvy can be a leader of an entrepreneur; second, he must be very hardworking and able to endure hardships. It’s just these two, I don’t think it will work if one is missing.Adding these two together, I think he succeeded more than half.