Chapter 15 Section 4 How to carry out the marketing of online games?

A player of online games, because he has to play continuously, he spends most of his time in the game and on the Internet. He does not watch TV or read newspapers, so traditional advertisements are ineffective for him.Advertise on some websites at most.Therefore, advertisements cannot be used for him, so advertisements are basically useless. In addition, the spread of online games mainly depends on word of mouth. For example, one of my colleagues said yes, I usually believe it, and I went to play directly. So if you want to increase sales in online games, what is the most important thing?The game is fun.

As long as the game is fun, players don't have to worry about it, because word of mouth is enough, and players can bring players over. Health care products are different. There are more than 3,000 types of health care products, even if there are 30 products of the same type as Melatonin. These products are not bad, they are all produced in accordance with the requirements of national standards, and the product quality is not bad. At this time, the core of marketing is, who can know your product, this is the key. If you want to increase your sales, you must rely on more people to know about your products to increase your sales. This kind of company is marketing-driven.

Word of mouth is very slow in the real world, but online games are different. The spread on the Internet is very fast. Generally speaking, because these people meet online, when one person speaks, many people can hear it at once.Through chat tools and some social networking sites, he can quickly let everyone know.So the network transmission speed is much faster than the reality. For the pricing and specific operations of the online game world, because I went to the consumer, I made a lot of mistakes, which is the same as Melatonin. In fact, no matter who you are, you will make mistakes, and I always make mistakes.

When I was doing things, the idea I had at the earliest time turned out to be 70% wrong.But in the past 15 years, I have made relatively few mistakes. Among entrepreneurs, I have made few mistakes, which is related to the continuous correction and continuous effort behind me.