Chapter 16 Chapter 3 Dare to think and do because you are young

In those years, the budgets of radio shows were usually very low, and the result of low budget was that women were used as men and men as cattle.I am no exception. I have to handle many things by myself. From planning to execution, from copywriting to broadcasting, no matter which link, I have to think carefully and be proficient in everything. But it’s hard for a clever woman to cook without rice. The more I got to the end, the more I realized that if I wanted to plan the show well enough, such a small budget was obviously not enough.So, I ventured to apply to the leader several times, trying to win more "support".Unsurprisingly, the application was rejected without change, which can be described in one word: repeated defeats.

After tossing around a few times, I stopped "complaining" and went directly to the leader and said, "You don't need to give me money, just give me the policy. I can always get sponsors, right? Just tell me a word, the program Can there be an ad in it?" "It's not impossible." This is the leader's consistent tone. "That's fine. Well, leave this matter alone!" I turned my head and left. Soliciting sponsorships is easier said than done. Normal manufacturers think that I am doing business development, while evil ones suspect that I am taking kickbacks by taking advantage of my position.No matter what others think of me, I have never minded it. As long as I can perfectly present the program to everyone and bring more excitement to the audience, it doesn't matter if I am treated unreasonably or misunderstood.

Once, I heard that Karen Mok was coming to Hangzhou to promote her new album, and many radio stations in Hangzhou invited her to be a program.If you can invite her to come to our station to do a program, it will definitely be very helpful to improve the image of the station.My predecessors have contributed a lot to the growth of the radio station, and I also want to follow in their footsteps and prove myself.I submitted the invitation immediately, but the answer I got was that I need to underwrite 2,000 CDs for one episode.The downturn in the recording industry has also affected my little DJ.

I thought, Karen Mok doesn't have many chances to come to Hangzhou, the ratings must be very high if he does a show, and the show will be held in a shopping mall, so the scene must be very popular.With the audience rating and the guaranteed number of people present, and the fact that we Zhejiang people have a strong sense of business, there should still be a great chance of getting sponsorship.In fact, my requirements are not too high. I just pay to buy all 2,000 CDs and provide advertising support for this program. Recalling this incident now, it can be regarded as a small milestone in my career-the first time I have tried commercial cooperation since I started my career.

My plan did not impress others as I hoped, but it made me hit the wall one after another. I looked up the phone numbers of many merchants on the Internet, and after I thought about the words, I called them one by one.I finally got through the phone, and I was afraid that I would not understand, so I kept introducing: "Hello, I am the host of Hangzhou Economic Sound Radio, and the program I am hosting is "Yintai Music Tornado". We will invite Karen Mok When we come to Hangzhou, we can provide your company with advertisements for the current program..." Usually when I say this, there will be a popping sound from the receiver, followed by a beeping busy tone, which is not polite.

In the first few days, I could still bear it, thinking that I would hang up and hang up. If there is anything, I will find someone else!It is always right to pursue my consistent purpose of "deadly knocking".But when I was rejected more than 200 times, the ambition was not so much.Where is the problem?I've said everything I need to say, but people just don't buy it. The feeling of hitting a wall is really uncomfortable, so I still admire those insurance salesmen, how strong does it take to be so brave?Karen Mok's coming to Hangzhou is getting closer, but the sponsorship has not progressed.As for me, I was rejected a lot, numb, and wanted to give up.However, with my personality, it is not easy to give up.

Working in the radio station, promoting the radio station and publicizing the program is the most important thing besides the program itself. My predecessors are doing it, and I have to do it too.To take over Karen Mok's event, to a large extent, I want to prove myself. One morning when I went to work, I walked into the elevator, my mind was only thinking about the program, and I forgot to press the floor button. When I realized it, the elevator was already full of people.I stretched out my hand and tried, but I couldn't reach it, so I had to ask the person in front for help. The moment I stepped out of the elevator, I suddenly realized: If I can't do it myself, ask others to help, maybe the problem can be solved easily.Why not change your mind and use your relationship?You can't hang yourself on a tree!

Who are you looking for?At that time, I had just started working, and I didn’t know as many friends as I do now. At that time, the first thing I thought of was my family and relatives.Finally, I found a life-saving straw - my mother.I have been separated from my mother since I was a child. To be honest, I don’t want to trouble her in my heart, but after all, she has been in the business field for many years. At critical moments, she is the one who can help me. She must be more capable than me.Sure enough, my mother stepped forward, one for two.She found a relative to help me lead the line, and found a person in charge of the marketing department of a company.

At that time, the general manager of the marketing department was a "high-ranking official" to me, and I was asking for help, so naturally I didn't dare to neglect in the slightest.When I went to negotiate, I deliberately dressed very formally, with a neat suit, an elegant tie, black-rimmed glasses, and a high-end business attire. This time, without much effort, the matter was negotiated quite smoothly.At that time, I was doing things with a passion for daring and daring, and it was the first time I independently operated a large-scale event, so many details were not very thoughtful.For the convenience of picking up artists, we needed a car. However, the radio station had no funds to purchase a bus at that time, and finally used a colleague’s private car—a broken bread.On the day of the show, the car arrived at the hotel on time, and after waiting for a while, Karen Mok hurried out.However, before I opened the car door, she frowned, turned around and walked back without saying a word.

Her assistant obviously understood what was going on, and came over and told us to change cars to pick us up.This is difficult, where can I get a car temporarily?If the event is canceled because of a car problem, it's no wonder the sponsors don't eat me up. In desperation, all the staff involved in the activity were mobilized, trying to find a way, relying on the relationship, I made more than 20 phone calls non-stop.At that time, Hangzhou was far from what it is today, and it was not easy to find a decent car.Finally, I found out that an entrepreneur in Hangzhou happened to be on a business trip, and his Cadillac was idle in the company. Finally, he got a car and brought people to the scene.

The location of the live show and event that day was in a certain theater. After we received the artists to the scene, we found that we forgot to provide a dressing room!In fact, this theater has a dressing room, but there is an extra charge, which is obviously not in our budget. The activity has progressed to this point, and there is no room for any mistakes.I hurriedly looked for someone to coordinate, ran up and down the theater, and finally applied for an office, and reluctantly invited Karen Mok to prepare there. Speaking of it, I still want to thank Karen Mok.In such a chaotic situation, although she was not very satisfied, she still cooperated with our work. The event started on time, and according to the procedure, after a brief program recording, a fan meeting will be held on site.Needless to say, the scene of the meeting was very hot. In Song Dandan's words: "The battle was full of gongs and drums, firecrackers were blasting, red flags were flying, and there were huge crowds of people." Seeing so many fans, Karen Mok's mood improved, and he said kindly Completed the meet and greet. Followed by CD signing activities.We stood at the entrance of the event, took the CD out of the box, and tore off the plastic wrap.Fans line up to come in, pay with one hand, and deliver with one hand. The line of fans waiting for the signing has been lined up from the theater to the street, and there are various screams from the crowd from time to time.Some children were very excited when they saw their idols, singing and making noises, and the scene was "out of control" for a while.