Chapter 9 Chapter 3 "I Love to Remember Lyrics" gave me a stage to release

"I Love to Remember the Lyrics" went online smoothly and gave a good impression to the public. It can be said to be a good start. At first, I still felt a little resigned to my fate. I felt that the ratings were beyond human control, so my expectations were not high.When the ratings of the program continued to break the records of variety shows in Taiwan, I found that no matter what difficulties, I could not survive the words "diligence" and "seriousness". Having said that, how popular is "I Love to Remember the Lyrics"?I will tell you with numbers. At that time in 2007, the average ratings of Zhejiang Satellite TV programs reached 0.3%. What is the concept of 0.3%?At that time, 0.3% was the standard for measuring the quality of a program: programs with more than 0.3% were good programs; programs with a rating of around 0.2% should be observed and given training opportunities; programs with a rating of only 0.1% could be "laid off" at any time.Of course, times have changed. If the ratings of a program on our Zhejiang Satellite TV is still 0.3%, it means that the program will be discontinued immediately.

The ratings of "I Love to Remember the Lyrics" broke through 0.3% without any effort, which was unexpectedly popular. The first season of "I Love to Remember the Lyrics" was originally scheduled to be broadcast on the 11th Golden Week in 2007, and it was called "Seven Days of Joyful Singing" when it was broadcast.It is the first case to live broadcast the same program for seven consecutive days. Before that, no satellite TV has ever dared to try.The first season was originally planned to be a 90-minute show every day. Later, because it was too popular, the station simply canceled "Evening News" and "Evening Theater".After finishing the statistics of the first season, the ratings actually reached 0.44%.

Seeing the ratings potential of this program, the station quickly made adjustments.Therefore, a program that was originally intended to be broadcast for only seven episodes was revised into a weekly program from October 26 of that year. The audience's reaction best reflects the situation of the show. In those few days, our colleagues in the editor-in-chief's office received a "complaint" call.Some viewers were very anxious because they suddenly couldn’t see Zhejiang Satellite TV and "I Love to Remember the Lyrics" at home, so they called and asked: "Have you blocked us here? Why can't we suddenly receive your program here? !” In fact, this has nothing to do with us, it is the line in that area that is out of order.

Once the show is successful, there will inevitably be two side effects: being popular or being scolded. "I Love to Remember the Lyrics" was broadcast live for seven consecutive days, and the participating contestants also accumulated a high popularity during these seven days. Behind the popularity is the support or non-support of the audience.This clear love and hate set off a war of words on the Internet. The audience had different opinions, and the compliments naturally boosted the confidence of the contestants. At the same time, abusive posts flooded in like snowflakes—not scolding the program, or scolding me, but scolding the players—speaking of incompetence, relationship, shady... …

It was the first time for many contestants to experience such an experience, and they were "defeated" psychologically, and some even cried bitterly on the spot because they could not bear such groundless abuse.The attacks on the Internet were not due to the poor performance of the players, but purely the personal likes and dislikes of the audience. The players were really wronged. Maybe everyone is used to the reaction on the Internet now, but it was different at that time. It was the first time I saw a team member cry, and the crying affected the game.We didn't have much way to guide them, let alone have much experience to teach them. In the end, in order not to affect the emotions of the performers, the program team forced all the computers to be blocked. This is also an unprecedented time in the station.

In February of the following year, "I Love to Remember the Lyrics" became the only provincial-level satellite TV weekly entertainment program with a ratings of 1% besides Hunan Satellite TV. What is the concept of 1%?It means that at least 1 out of every 100 TV viewers in the country is watching this program. It's cruel to think about it. This is how the industry "judging heroes by success or failure". Later, "I Love to Remember the Lyrics" gradually became known to the public and became more and more popular. In a short period of time, 12 TV programs that were exactly the same as "Remember the Lyrics" appeared all over the country!That's all for TV shows, we have also seen various humorous transformations, such as "remembering lyrics in the community" and "memorizing lyrics group meetings" and so on.

Overnight, the whole world was "memorizing lyrics". Sneak in from the busy dressing room backstage at the show.